Research Centre for Museums and Galleries (RCMG)

Seeing the museum through the visitors’ eyes

RCMG was commissioned by the Museums, Libraries and Archives Council (MLA) to evaluate the Education Challenge Fund, the government's response to the rapidly growing need for increased educational capacity in museums in Britain.


Launched in 1999 by the (then) Department for Culture, Media and Sport (DCMS), the fund aimed to provide museums and galleries with access to professional advice and support in the fields of education, access, audience development and life long learning.

Key findings

The evaluation ran from September 2000 to March 2001 and demonstrated the enormous success of the programme to increase the educational capacity of smaller museums and to enhance visitor experiences.


Seeing the museum through the visitors’ eyes: an evaluation of the Education Challenge Fund (Report, 2002) (350kb)

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