Research Centre for Museums and Galleries (RCMG)

Generic learning outcomes

Measuring Learning Impact in Museums

For decades, museums tended to describe and present their social and cultural value through simplistic measures such as visitor numbers; understanding the impact of museums on their visitors was elusive and there was no means of collecting this evidence and presenting it in a rigorous, coherent and useful way.  The Generic Learning Outcomes model (GLOs) was developed as a tool for museums, libraries and archives to demonstrate the outcomes and impact of users’ learning experiences.  The framework has revolutionised the way in which visitors’ experiences are understood by providing practitioners, government and funders with a meaningful way to describe and evidence the impact of museum experiences on visitors and to report on these collectively.  This research has had a significant and lasting impact on museum policy and practice by providing both a language to describe and present the learning that takes place in museums and a flexible tool for capturing and measuring a range of visitor experiences across the cultural heritage sector.

The Generic Learning Outcomes: Measuring Learning Impact in Museums (presentation) (PDF, 3MB)

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