School of Business

Consumption, Markets and Society

Lead: Dr Winfred Onyas

With an interdisciplinary marketing research focus, the group broadly draws on concepts from anthropology, cultural studies, gender studies, geographic area concentrations, history, media studies, philosophy, politics, political economy, psychoanalysis, rhetoric, sociology in addition to the business, organisational and consumer research literature. The group sees engagement with social and critical perspectives as producing original and valuable knowledge for businesses and society.

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