Professor James Fitchett
Professor of Marketing and Consumption
(0) Cronin J, Fitchett J (2022) Consumer culture theory and its contented discontent: an interview with Soren Askegaard, Journal of Marketing Management
Fitchett J, Lindberg F, Martin D (2021) Accumulation by Symbolic Dispossession: Tourism Development in Advanced Capitalism, Annals of Tourism Research 86, 103072
Bradshaw A, Fitchett J, Hietanen J (2020) Dystopia and quarantined markets - an interview with James Fitchett, Consumption Markets & Culture, 24(6) 24:6, 517-525
Cronin, J. and Fitchett, J. (2020) Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress, Marketing Theory, 21:1, 3-24.
Lindberg, F., Fitchett, J. and Martin, D. (2019) Investigating sustainable tourism heterogeneity: competing orders of worth among stakeholders of a Nordic destination, Journal of Sustainable Tourism, 27:8, 1277-1294.
Patsiaouras, G., Fitchett, J., and Davies, A. (2016) Beyond the couch: Psychoanalytic consumer character readings into narcissism and denial, Marketing Theory,16:1, 57-73.
Davies, A. and Fitchett, J. (2015) In the family way: bringing a mother-daughter (matrilineal) perspective to retail innovation and consumer culture Environment and Planning A 47(3), 727 -743.
Fitchett, J., Patsiaouras, G. and Davies, A. (2015) Myth and ideology in consumer culture theory, Marketing Theory 14(4) 495-506.
Patsiaouras G, Saren M, Fitchett J. (2015) The Marketplace of Life? An Exploratory Study of the Commercialization of Water Resources through the Lens of Macromarketing, Journal of Macromarketing 35(1), 23-35.
Ostergaard P, Hermansen J, Fitchett J. (2015) Structures of brand and anti-brand meaning: A semiotic square analysis of reflexive consumption, Journal of Brand Management 22:1, 60-77.
Modules at University of Leicester School of Business:
MN1030: Consumers, Brands and Digital Marketing
MN3025: BA Marketing Dissertation
MN7010: Marketing Management and Practice
MN7406: International Business
MN7020: MSc Marketing Dissertation