Dr Jennifer Cole Wright

Lecture of Marketing / Departmental Director of Learning and Teaching for the Dept. of Marketing Innovation Strategy and Operations (MISO)

School/Department: Business, School of

Telephone: +44 (0)116 223 1828



I started at the University of Leicester as an undergraduate student in the Department of Media & Communication where I graduated with a BSc in Media Communication and Society and an MSc in Media and Communication Research Methods. Following this I was awarded a Graduate Research Assistant scholarship where I worked on a number of projects alongside studying for my PhD. I was awarded my PhD titled ‘Thrift and the value of scarce resources’ in February 2015. On completion of my PhD I joined the School of Management (now School of Business) as a part time tutor before joining full time as a teaching fellow in September 2015 and starting my role as a Lecturer in Marketing in 2017.

I am currently the Director of Learning and Teaching for the Marketing Innovation Strategy and Operations (MISO) department. I oversee the programmes within MISO at UG PGT and DL working with the School Education Committee & Programme Leads to enhance our offering to students. I am also am responsible for implementing the ULSB’s and wider university education strategy and quality processes within MISO programmes undertaking programme review and new programme development.


My research interests include cultural consumption and production and understanding how value formation occurs through these processes. My research draws on cultural studies consumer research and new economic sociology. Specific fields of interest include concepts of thrift lifestyle media and food practices.

I am also interested in pedagogical research across areas of student experience feedback and developing learning and teaching strategy.


I am currently working on a number of publication outputs and am awaiting the outcome of recent submissions.

Cole, J. (2017) 'The public and private faces of food activism in the fight against childhood obesity in the UK' in Reily et al (Eds). 2017. Politics, protest, emotion: Interdisciplinary Perspectives, Press Books.

Cole, Jennifer (2015) 'Making over practice: Using food magazines to make over food consumption practices' International Journal of Cultural Studies, vol.18(3): 287-290.

Dickinson, Gunter, Matthews & Cole (2013) 'The impact of amended controls on the advertising of infant formula in the UK: findings from a before and after study', International Journal of Health Promotion and Education, Vol.51:1, 11-22.

Gunter, Dickinson, Matthews & Cole, (2013) 'Formula manufacturers' web sites: are they really non-compliant advertisements?' Health Education, Vol. 113: 1, pp.18 - 27


I am keen to hear from potential PhD candidates whose topics reflect my research interests broadly around the following areas:

Cultural production including work focused on cultural intermediary occupations

The cultural economy

Cultural value

Notions of taste

The creative industries

Food culture and practices


I will contribute to teaching on marketing modules and dissertation supervision at both undergraduate and postgraduate level. Including:

MN7016 Consumption and the Creative Industries (Team Lecturer)

MN3130 Cultural Producers of Taste (Module Lead)

MN7017 Strategies for Creative Marketing and Innovation (Module Lead)

Dissertation Supervision across:

Campus based (undergraduate and postgraduate)

Distance learning (MSc/MBA)

Press and media

I am happy to contacted in relation to the following areas:

Creative Industries

Cultural Economy

Creative Marketing

Consumption patterns


‘Food writers as ‘proxy consumers’: the self as a device for occupational legitimacy.’ Presented at CAMEo Mediating Cultural Work: Texts Objects & Politics Stamford Court University of Leicester 6th - 8th September 2017.

‘Managing conflicting obligations: Negotiating the value of thrift in domestic food provisioning.’ Presented at European Sociological Association - 13th ESA Conference (Un)Making Europe Capitalism Solidarities Subjectivities. Athens 29th - 1st September 2017.

‘A case study of consumption amongst readers of Food Magazines: Consuming magazines food and the cultural value thrift’. Presented at European Sociological Association - 11th ESA Conference Crisis Critique and Change Turin 28th - 31st August 2013.

‘Cooking up Plating up and Eating the Cultural Value of Thrift: Exploring thrift through the lens of food magazines’. Poster presentation at the Consumer Culture Theory Conference Saïd Business School University of Oxford 16th - 19th August 2012. 


Fellow of the Higher Education Academy (FHEA)
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