Dr Cristina Fona

I joined the University of Leicester School of Business in 2017 after working as Marketing Lecturer at Middlesex University in London. I have a PhD in Marketing from Middlesex University and a Master's degree in Media Relations and Corporate Communication from the Catholic University of Milan. Prior to my PhD in Marketing I worked as account and press office assistant in international marketing agencies based in Paris and Milan. I am a member of the International Place Branding Association, a Fellow of the Higher Education Academy, and a member of CYGNA-Women in Academia.

Fona, C. (2019) Place Branding in Context. Current challenges, Global Changes and Future Trends, In P. Foroudi, C. Mauri, C. Dennis and T.C. Melewar (eds) Place Branding: Connecting Tourist Experiences to Places. London: Routledge.

I would be interesting in supervising PhD projects in the following areas: 

Place/nation marketing and branding; 
Country image/ country of origin; 
Destination marketing/branding;  
Ethical consumption; 
CSR image;
Sustainable tourism

At ULSB I teach on a variety of modules at undergraduate and postgraduate level for both campus based and distance learning programmes:

Strategic Brand Management
Advanced Issues in Marketing
Principles of Marketing
Consumers, Brands and Communications
International Marketing
Marketing Places: tourism and beyond
Strategies for Place Marketing

I am also an experienced dissertation supervisor and personal tutor.