Dr Cristina Fona

Dr. Cristina Fona is Lecturer in Marketing and Director of Sustainability at the University of Leicester School of Business (ULSB). 

She holds a PhD in Marketing and brings substantial research and industry experience in the areas of sustainable marketing and communication and sustainable consumption. Winner of the Sustainability Impact Award, she is currently a Co-Investigator on GreenerFuture Leicestershire—a £365,000 UKRI-funded research project focused on developing a sustainability advisory service for small and medium-sized enterprises (SMEs). Before entering academia, she worked as an account and press office manager for global PR and marketing agencies in Paris and Milan. She is a member of the Centre for Sustainable Organisations and the Institute for Environmental Futures, and a Fellow of the Higher Education Academy.

My main area of research lies at the intersection of sustainability and marketing. I am currently Co-Investigator for GreenerFuture Leicestershire (https://greenerfutureleicestershire.co.uk/) - a £ 365,000 UKRI Innovate UK funded project - and supervise PhD students in the areas of sustainable marketing, sustainable consumption and communication. I have published journal articles, book chapters and conference papers in these fields including the Journal of Brand Management. 

Fona, C. (2019) Place Branding in Context. Current challenges, Global Changes and Future Trends, In P. Foroudi, C. Mauri, C. Dennis and T.C. Melewar (eds) Place Branding: Connecting Tourist Experiences to Places. London: Routledge.

I am interested in supervising PhD projects in the following areas: 

• Sustainable marketing;
• Sustainable consumption;
• Corporate social responsibility;
• Sustainability, place branding and tourism

I am currently supervising doctoral students in the following areas:

• Pro-environmental consumption and influencer marketing
• Sustainability and place branding

I am a Fellow of the Higher Education Academy. My teaching experience involves module leadership and team-teaching at undergraduate and postgraduate level for both campus based and distance learning programmes. Modules taught in previous years include: Advanced Issues in Marketing; Principles of Marketing; International Marketing; Marketing Places: tourism and beyond; Strategies for Place Marketing; Consumer Behaviour.

I currently teach on the following modules:

• Strategic Brand Management

• Consumers, Brands and Communications

I also supervise undergraduate, PGT and PGR students. I am the recipient of the Best Supervisor Award in 2021.

I am happy to be contacted in relation to the following areas:

Sustainable marketing, Sustainable consumption, Sustainable communication