Prior to joining the University of Leicester School of Business in 2019 as a Lecturer (Assistant Professor) in Marketing, I conducted my post-doctoral research in Hong Kong, affiliated with The Chinese University of Hong Kong (2018-2019) and The Hong Kong University of Science and Technology (2016-2018). I have been a fellow of the Higher Education Academy (FHEA) since 2020.
Originally from Taiwan, I have professional experiences in both private and public sectors before pursuing my PhD degree at the University of Illinois at Urbana-Champaign (2011-2016) as a Fulbright grantee.
Xue Wang, Wei-Fen Chen, Ying-yi Hong, and Zhansheng Chen (2022). Perceiving High Social Mobility Breeds Materialism: The Mediating Role of Socioeconomic Status Uncertainty. Journal of Business Research, 139, 629-638. [ABS-3; SSCI; IF: 7.550]
Wei-Fen Chen and Michelle R. Nelson (2020). Champagne Taste, Beer Budget—The New Poor’s Incongruent Capital and Consumption. Journal of Consumer Culture, 20 (1), 23-42. [SSCI; IF: 4.196]
Wei-Fen Chen, Xue Wang, Haiyan Gao, and Ying-yi Hong (2019). Understanding Consumer Ethics in China’s Demographic Shift and Social Reforms. Asia Pacific Journal of Marketing and Logistics, 31 (3), 627-646. [ABS-1; SSCI; IF: 3.979]
Wei-Fen Chen and Tin-yuet Ting (2019). Contesting Shopping Tourism: Neoliberal Consumptionscapes and Conflicts in Host Societies. Tourism Culture & Communication, 19 (2), 155-160. [ABS-1]
Wei-Fen Chen (2018). The Perceived Cosmopolitan Consumption of Globally Mobile Young Consumers from China. Young Consumers, 19 (4), 450-464. [ABS-1]
Wei-Fen Chen (2014). Proud Stigma: The Domestic Narrative of a Family as Political Criminal Descendants. Qualitative Inquiry, 20 (3), 283-287. [SSCI, IF: 4.716]
Tin-yuet Ting and Wei-Fen Chen (2021). Embattled Consumptionscape of Tourism: Networked Urban Contention against Inbound Tourist Shoppers in Hong Kong, in the edited book The Power of New Urban Tourism: Policies, Representations and Contestations published by Routledge.
Wei-Fen Chen (2017). The Social Mobility Perception of Chinese International Students in the U.S. The Proceedings of the 2017 Asian Conference on Media & Mass Communication. ISSN: 2186-5906
Wei-Fen Chen (2018). Review of The Myth of the Age of Entitlement: Millennials, Austerity, and Hope, by James Cairns. Journal of Consumer Culture, 19 (2), 289-292. [SSCI; IF: 4.196]
Briefs and reports
Wei-Fen Chen, Xue Wang, and Ying-yi Hong (March 2019). Understanding Emerging Market Consumers through the Lens of Social Mobility. HKUST Thought Leadership Briefs No.25, available at https://iems.ust.hk/assets/publications/thought-leadership-briefs/tlb25/hkust-iems-tlb25-chen.pdf
Wei-Fen Chen (October 2017). Understanding the Globally-Mobile, Young Consumers from the Emerging Markets. HKUST Thought Leadership Briefs No.19, available at https://iems.ust.hk/assets/publications/thought-leadership-briefs/tlb19/chen-understanding-consumers-iems-tlb19_1.pdf
Since I joined the University in 2019 I have contributed to the following modules—
1 Postgraduate level (on-campus and/or distance learning):
Consumers Brands & Communications (MSc Marketing)
Marketing Management (MSc Management)
Advanced Issues in Marketing (MSc Marketing)
Dissertation supervision (MSc Marketing)
2 Undergraduate level (on-campus and/or distance learning):