Dr Georgiana Grigore

Georgiana Grigore is Associate Professor in Marketing, Deputy Head of the School of Marketing and Strategy, and Senior Fellow at the Institute for Digital Culture where she is research theme lead for Digital Skills and Leadership. 

Research interests

Georgiana’s research explores new ways of thinking about and practicing responsible business, particularly in digital contexts. She has worked with practitioners and academics across Europe on research and consultancy to explore how organisations construct, communicate and implement responsibility, especially within complex cultural or organisational contexts. She uses philosophical, sociological and psychoanalytic lenses to do so. She has published articles in world-leading and internationally excellent journals including Annals in Tourism Research, Journal of Business Ethics, Marketing Theory, Organization, Journal of Business Research, Management Learning, and Internet Research. She is editor of Palgrave Studies in Governance, Leadership and Responsibility.

She is also a chair of an annual International Conference in Social Responsibility, Ethics and Sustainability (ICSR), which she co-founded in 2012.

Her research has received external funding, including from the Innovate UK, the British Academy/Leverhulme, and the Arthur W. Page Center in two consecutive years.

Willing to supervise doctoral students

Georgiana has supervised nine doctoral students to completion across the areas of corporate responsibility and marketing with a particular emphasis on qualitative methods. She is keen to supervise further doctoral projects. PhD applicants who are interested in the following areas should send a relevant research proposal and CV to georgiana.grigore@leicester.ac.uk

• Exploring new ways of understanding and practicing responsible business, corporate responsibility, and business ethics in different cultures
• Marketing theory and consumer culture, explorations of how marketing practices intersect with broader social processes
• Digital corporate responsibility, new responsibilities in the digital economy
• Digital aspects of marketing, including online communities, crowdfunding, digital platforms, subscription-based models, AI and marketing

Georgiana’s research explores new ways of thinking about and practicing responsible business, particularly in digital contexts. She has worked with practitioners and academics across Europe on research and consultancy to explore how organisations construct, communicate and implement responsibility, especially within complex cultural or organisational contexts. She uses philosophical, sociological and psychoanalytic lenses to do so.

Her publications include: new corporate responsibility conceptualisations and practices, including responsibilities in the digital economy; digital aspects of marketing, for example, human-AI imaginaries, crowdfunding in the creative industries, digital technology paradoxes, tribal entrepreneurship, platformised possessions; applications of psychoanalytic theories to market systems and relationships.

She has published articles in world-leading and internationally excellent journals including Annals in Tourism Research, Journal of Business Ethics, Marketing Theory, Organization, Journal of Business Research, Management Learning, and Internet Research. She is editor of Palgrave Studies in Governance, Leadership and Responsibility.

Her research received external funding, including from the Innovate UK, the British Academy/Leverhulme and the Arthur W. Page Center in two consecutive years.

Recent research and impact projects

Repositioning a Zoo as a Conservation Centre: Stakeholder Consultation Workshops. Economic and Social Research Council Impact Acceleration Account Round 3 (January 2025 – January 2026)

Using Stakeholder Engagement to Reengineer the Value Proposition at Twycross: From Zoo to Conservation Centre. Accelerated Knowledge Transfer funded by the Innovate UK (December 2022 – March 2023)

Orcid

Google Scholar

LinkedIn

Journal articles

• Grigore, G., Molesworth, M. and Baines, P. (2026). The moral positions taken towards zoos and conservation. Annals of Tourism Research 116 https://doi.org/10.1016/j.annals.2025.104074
• Molesworth, M., Grigore, G., Miles, C., Charitsis, V. (2025). Metaphors of symbiosis: What science fiction movies reveal about human-AI imaginaries. Management Learning https://doi.org/10.1177/13505076251339614
• Molesworth, M., Grigore, G., Patsiouras, G, Moufahim, M. (2024). Bullshit consumption: What lockdowns tell us about work-and-spend lives and care-full alternatives. Marketing Theory, 25(2), 221-239. https://doi.org/10.1177/14705931241230047
• Denegri-Knott, J., Jenkins, R., Molesworth, M. and Grigore, G. (2023). Platformised possessions and relational labour. Marketing Theory, 24(1), 23-44. https://doi.org/10.1177/14705931231201783
• Grigore, G., Chapleo, C., Homberg, F., Alniacik, U. and Stancu, A. (2023). Employer branding dimensions: An adapted scale for Eastern Europe. Journal of Strategic Marketing, 32(4), 447-466. https://doi.org/10.1080/0965254X.2023.2241460
• Hussain, S., Molesworth, M., Grigore, G. (2023). Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography, Journal of Marketing Management, 40(1-2), 23-44. https://doi.org/10.1080/0267257X.2023.2241474
• Grigore, G., Molesworth, M., Vontea, A., Basnawi, A., Celep, O., Jesudoss, S.P (2021). Corporate Social Responsibility in Liquid Times: The Case of Romania, Journal of Business Ethics, 174(4), 763-782. https://link.springer.com/article/10.1007/s10551-021-04926-w
• Grigore, G., Molesworth, M., Miles, C. and Glozer, S. (2021). (Un) Resolving the dark side of digital technologies through the rhetoric of balance. Organization, 28(1), 186-207. https://doi.org/10.1177/1350508420968196
• Grigore, G., Molesworth, M., Vontea, A., Basnawi, A., Celep, O. and Jesudoss, S.P (2020). Drama and Discounting in the Relational Dynamics of Corporate Social Responsibility. Journal of Business Ethics, 174, 65-88. https://link.springer.com/article/10.1007/s10551-020-04591-5
• Imran, A., Ali., M., Grigore, G., Molesworth, M. and Zhonghi, J. (2019). The moderating role of corporate reputation and employee-company identification on work-related outcomes of job insecurity resulting from workforce localization policies. Journal of Business Research, 117, 825-838. https://doi.org/10.1016/j.jbusres.2019.02.060
• Husain, S., Molesworth, M. and Grigore, G. (2019). “I once wore an Angry Bird T-shirt and went to read Qur’an”: Asymmetrical institutional complexity and emerging consumption practices in Pakistan. Marketing Theory, 19(3), 1-22. https://doi.org/10.1177/1470593118821717
• Molesworth, M. and Grigore, G. (2019). Scripts people live in the marketplace: An application of Script Analysis to Confessions of a Shopaholic. Marketing Theory, 19(4), 467-488. https://doi.org/10.1177/1470593118821725
• Mardon, R., Molesworth, M. and Grigore, G. (2018). YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship. Journal of Business Research, 92, 443-454. https://doi.org/10.1016/j.jbusres.2018.04.017
• Molesworth, M., Grigore, G., and Jenkins, R. (2017). Games people play with brands: An application of Transactional Analysis to marketplace relationships. Marketing Theory, 18(1), 121-146. https://doi.org/10.1177/1470593117706530
• Hobbs, J., Grigore, G., and Molesworth, M. (2016). Success in the Management of Crowfunding Projects in the Creative Industries. Internet Research, 26(1), 146-166. https://doi.org/10.1108/IntR-08-2014-0202
• Grigore, G.F., Theofilou, A., Watson, T. and Sthapitanonda, P. (2016). Ethical Stakeholder Engagement: Exploring the relationship between corporations and NGOs in Thailand, Romania and UK. Prism Journal, 12(2), 1-12. https://pagecenter.psu.edu/research/ethical-stakeholder-engagement-exploring-the-relationship-between-corporati
• Grigore, G.F., Meng-Lewis, Y., and Abdaless, S. (2013). The impact of corporate social responsibility on organisational commitment: A study from Romania. Transformations in Business and Economics, 12(1A), 332-342.
• Ahmad, J., Ali, I., Grigore, G. F., and Stancu, A. (2012). Studying Consumers' Ecological Consciousness–A Comparative Analysis of Romania, Malaysia and Pakistan. Amfiteatru Economic Journal, 14(31), 84-98.
• Ali, I., Grigore, G.F., and Ahmad, J. (2012). University teachers’ perceptions towards teaching business ethics. Social and Behavioral Sciences, 46, 3637-3641.
• Grigore, G.F., and Stancu, A. (2011). The role of corporate social responsibility in building employer’s brand. Transformations in Business and Economics, 10(23B), 741-753.
• Stancu, A., Grigore, G.F., and Rosca, M. (2011). Consumers’ perceptions towards corporate social responsibility initiatives – A qualitative approach. Transformations in Business and Economics, 10(23B), 754-765.
• Anghel, D.L., Grigore, G.F., and Rosca, M. (2011). Cause-related Marketing, Part of Corporate Social Responsibility, and its Impact on Consumers Attitude. Amfiteatru Economic Journal, 13(29), 73-86. 

Books

• Galalae, C., Stancu, A., Grigore, G. (2026). Addressing Sustainability Challenges through Social Innovations and CSR Communication. Palgrave McMillan.
• Sörensson, A., Bogren, M., Grigore, G., Stancu, S., Lundstrom, A. (2024). Creating new roles for a sustainable economy: Digitalization, Green Enterprises and Organizational Challenges, Palgrave McMillan.
• Simões, C., Stancu, A. and Grigore, G. (eds.) (2022). Corporate Responsibility, Sustainability and Markets: How Ethical Organisations and Consumers Shape Markets, Palgrave McMillan.
• Sörensson, A., Tesfaye, B., Lundström, A., Grigore, G., and Stancu, A. (eds.) (2021). Corporate Responsibility and Sustainability during the Coronavirus Crisis: International Case Studies, Palgrave McMillan.
• Farache, F., Grigore, G., Stancu, A., and McQueen, D. (eds.) (2020). Value(s) and Corporate Social Responsibility, Palgrave McMillan.
• Farache, F., Grigore, G., Stancu, A., and McQueen, D. (eds.) (2019). Responsible People: The Role of the individual in CSR, entrepreneurship and management education, Palgrave McMillan.
• Grigore, G., Stancu, A., and McQueen, D. (eds.) (2018). Corporate Responsibility and Digital Communities: An international perspective towards sustainability, Palgrave McMillan.
• Theofilou, A., Grigore, G., and Stancu, A. (eds.) (2017). Corporate Social Responsibility Post Financial Crisis, Palgrave McMillan.
• Saponari, G., Grigore, G., and Borgonovi, E. (eds.) (2016) L'Impresa di domani. Innovativa Sostenibile Inclusiva. Parte seconda. Il futuro della CSR: La voce degli esperti internazionali. Bocconi University, Milan: Egea. 
• Adi, A., Grigore, G., and Crowther, D. (eds.) (2015). Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited.
• Grigore, G. and Stancu, A. (eds.) (2015). Social Responsibility, Ethics and Sustainable Business: Theory and Practice. Bucharest: ASE Hall Publishing.
• Grigore, G., Ordeix, E., Rom, J., and Stancu, A. (2015). New Corporate Social Responsibility Challenges: Sustainability, Social Commitment and Innovation, Tripodos Journal, No 37, ISSN: 1138-3305.

Book chapters

• Molesworth, M., Rabjohn, L., Grigore, G. (2026). Critical Marketing in Crisis. In Tadajewski M. et al. (eds) The Routledge Companion to Critical Marketing, 2^nd edition, Routledge.
• Galalae, C., Stancu, A., Grigore., G. (2026) Navigating Ethical and Responsible Business Practices amid Geopolitical Uncertainty. In Galalae, C. et al (eds) Addressing Sustainability Challenges through Social Innovations and CSR Communication. Palgrave McMillan.
• Molesworth, M., Truong, I., Grigore, G. (2024). Imagining responsible marketing in the digital economy: Why it is easier to think about AI overloads than digital marketing as a source of freedom. In Saren, M. et al. (eds) Responsible Marketing for Wellbeing and Society, Routledge.
• Sörensson, A., Bogren, M., Grigore, G., Stancu, S., Lundstrom, A. (2024). New roles for a sustainable economy. In: Sörensson, A., et al. (eds) Creating new roles for a sustainable economy: Digitalization, Green Enterprises and Organizational Challenges, Palgrave McMillan.
• Simões, C., Stancu, A. and Grigore, G. (2023). Perspectives on Corporate Responsibility, Sustainability and Markets. In Simões, C., Stancu, A. and Grigore, G. (eds.) Corporate Responsibility, Sustainability and Markets: How Ethical Organisations and Consumers Shape Markets, Palgrave McMillan.
• Sörensson, A., Tesfaye, B., Lundström, A., Grigore, G., and Stancu, A. (2021). What happens to corporate responsibility in a world-wide health emergency? In Sörensson, A., Tesfaye, B., Lundström, A., Grigore, G., and Stancu, A. (eds.) (2021). Corporate Responsibility and Sustainability during the Coronavirus Crisis: International Case Studies, Palgrave McMillan
• Grigore, G., Stancu, A, Farache, F., & McQueen, D. (2020). Corporate responsibility and the value of value(s). In: Farache, F., Grigore, G., Stancu, A., McQueen, D. (Eds.) (2020). Values and Corporate Responsibility: CSR and Sustainable Development. Springer
• McQueen, D., Farache, F, & Grigore, G. (2020). A revaluation of all values: Nietzschean populism and Covid-19. In: Farache, F., Grigore, G., Stancu, A., McQueen, D. (Eds.) (2020). Values and Corporate Responsibility: CSR and Sustainable Development. Springer
• Farache, F., Grigore, G., McQueen, D., and Stancu, A. (2019). ‘The role of the individual in promoting social change’. In Farache et al. (2019)Responsible People: The Role of the individual in CSR, entrepreneurship and management education, Palgrave McMillan.
• Grigore, G. and Molesworth, M. (2018). ‘Pouring politics down our throats’: Political CSR communication and consumer catharsis. In: Crowther, D. (ed.) Redefining Corporate Social Responsibility (pp. 71-86), Emerald Publishing Limited.
• Stancu, A., Grigore, G., and McQueen, D. (2017). Corporate Responsibility and Digital Communities: An Introduction. In: Corporate Responsibility and Digital Communities (pp. 1-7), Palgrave Macmillan.
• Grigore, G., Molesworth, M., and Farache, F. (2017). When Corporate Responsibility Meets Digital Technology: A Reflection on New Discourses. In: Grigore, G., Stancu, A. & McQueen, D. (eds.) Corporate Responsibility and Digital Communities: An International Perspective towards Sustainability, (pp. 11-28), Palgrave Macmillan.
• McQueen, D., Stancu, A., and Grigore, G. (2017). Corporate Responsibility, Digital Communities and Sustainability: Concluding Thoughts. Corporate Responsibility and Digital Communities: An International Perspective towards Sustainability, 271, Palgrave Macmillan.
• Grigore, G., Molesworth, M., and Watkins, R. (2017). New Corporate Responsibility in the Digital Economy. In: Theofilou, A., Grigore, G. and Stancu, A. (eds.) (2017). Corporate Social Responsibility Post Financial Crisis (pp. 41-62) Palgrave Macmillan.
• Grigore, G. and Molesworth, M. (2016). Does Corporate Social Responsibility Mask Business Practices that are Adiaphoric. In: Change Cohesion Competitiveness.
• Grigore, G., Adi, A., and Theofilou, A. (2015). Digital reflections of pharmaceutical companies and their CSR communication strategies. In: Adi, A., Crowther, D., and Grigore, G. (eds.), Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited, 221-240.
• Adi, A. and Grigore, G. (2015). Communicating CSR on social media – the case of Pfizer’s social media communications in Europe. In: Adi, A., Crowther, D., and Grigore, G. (eds.), Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited, 143-164.
• Adi, A., Grigore G., and Crowther, C. (2015). Introduction to Corporate Social Responsibility in the Digital Age. In: Adi, A., Crowther, D., and Grigore, G. (eds.), Corporate Social Responsibility in the Digital Age(pp. ix-xvi), Emerald.
• Grigore, G., Ali, I., and Vontea, A. (2015). Dear employee, are you happy? Investigating the relationship between social responsibility and employees’ life satisfaction. In: Grigore, G., and Stancu, A., (eds.) Social Responsibility, Ethics and Sustainable Business: Theory and Practice. Bucharest: ASE Hall Publishing.
• Abdaless, S., Adelopo, I., and Grigore, G. (2015). Financial Crises and Corporate Governance: Understanding the Impacts on Risk Management and Accountability in the UK Local Councils. In: Crowther, D., Oubrich, M., Barzi, R. and Abdaless, S., eds. Governance, Accountability and Sustainable Development. Cambridge Scholars Publishing.
• Grigore, G., Stancu, A., and Zaharia, R.M. (2013). Challenges of Integrating CSR into Curricula: An Analysis of the Romanian Educational System. In: Ahmad, J. and Crowther, D., eds. Education and Corporate Social Responsibility. Bingley: Emerald Group Publishing, 223-242.
• Grigore, G. (2011). Corporate social responsibility and marketing. In: Crowther, D., and Aras, G., eds., Governance in the Business Environment – Developments in Corporate Governance and Responsibility. Bingley: Emerald Group Publishing Limited, 41-58.

Willing to supervise doctoral students

Georgiana has supervised nine doctoral students to completion across the areas of corporate responsibility and marketing with a particular emphasis on qualitative methods.

She is keen to supervise further doctoral projects. PhD applicants who are interested in the following areas should send a relevant research proposal and CV to georgiana.grigore@leicester.ac.uk

• Exploring new ways of understanding and practicing responsible business, corporate responsibility and business ethics in different cultures
• Marketing theory and consumer culture, explorations of how marketing practices intersect with broader social processes
• Digital corporate responsibility, new responsibilities in the digital economy
• Digital aspects of marketing, including online communities, crowdfunding, digital platforms, subscription-based models, AI and marketing

Georgiana is a Senior Fellow of the Higher Education Academy since 2017.

Her teaching experience includes module leadership, team-teaching, teaching to undergraduate, postgraduate and post-experience levels, small and large cohorts, and teaching across multiple subject areas, (e.g., marketing communications to journalism students).

Modules taught in previous years include marketing strategy, branding, relationship marketing, consumer culture and behaviour, corporate social responsibility, reputation, marketing communications, digital marketing, and public relations.

She emphasises research-led sessions and the integration of industry experience in all modules.

She is external examiner at the University of Stirling and the University of Bath.

Corporate social responsibility

New responsibilities in the digital economy

• Poveda-Pareja, E., Grigore, G. (2025) Organisational culture, CSR and gender in Management: An integrated model towards organizational resilience in tourism, EURAM 2025, University of Florence, 22-25 June 2025.
• Grigore, G., Molesworth, M. (2024) Artificial Intelligence and Corporate Social Responsibility. In the 11^th International Conference on Social Responsibility, Ethics and Sustainable Business, University Sains Malaysia, 14-15 September, 2025.
• Chan, W.H., Grigore, G., Baines, P. (2024) Gamification Affordances and their link to Tourism Engagement: A SEM approach. in the Academy of Marketing Conference 2025 Proceedings, Cardiff Business School, 1-4 July, 2024 https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf
• Leung Y.T., Grigore G., Patsiouras, G. (2024) Content Marketing for Educational Purposes: What and How do Consumers Learn from Online Video Tutorials, in the Academy of Marketing Conference 2025 Proceedings, Cardiff Business School, 1-4 July, 2024 https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf
• Grigore, G., Molesworth, M., Ali, I., Baines, P. (2024) Advancing empirical understanding on zoo visitors’ moral emotions, satisfaction experience and their adoption of proconservation behaviour, in the 53^rd Annual Conference of the European Marketing Academy, Bucharest University of Economic Studies, 28-31 May 2024.
• Grigore, G., Patsiouras, G., Molesworth, M., Moufahim, M. (2024). Marketplace Release, Rehabilitation, Recapture, in 12^th EAISM Interpretive Consumer Research Workshop, ESSCA, Malaga, 18-19 April 2024.
• Grigore, G., Molesworth, M., Baines, P. (2024). Marketplace Emotions and the Environment: The Case of Conservation Centres, in 12^th EAISM Interpretive Consumer Research Workshop, ESSCA, Malaga, 18-19 April 2024.
• Husain, S., Molesworth, M., Grigore, G. (2023). The Muslim Body and Consumption, in ANZMAC 2023, University of Otago Business School, New Zealand, 4-6 December 2023.
• Grigore, G. (2023) ‘Corporate responsibility and Sustainability: Past Present Future’, in10^thInternational Conference on Social Responsibility, Ethics and Sustainable Business, 15-16 September 2023, Bucharest University of Economic Studies.
• Grigore, G., Baines, P., Molesworth, M. (2023) Reengineering the Value Proposition of Zoo: From Entertainment to Conservation Goals.in 10^thInternational Conference on Social Responsibility, Ethics and Sustainable Business, 15-16 September 2023, Bucharest University of Economic Studies.
• Hobbs, J., Grigore, G., Molesworth, M. (2023) ‘Success in the management of subscription businesses’, In:The Academy of Marketing Conference,3-6 July, University of Birmingham, UK.
• Ali, I., Ali, M., Grigore, G., Molesworth, M. (2023) ‘How corporate hypocrisy shapes stakeholders’ intentions towards a company: the moderating role of stakeholders’ ethical orientation’, In18th Academy of Innovation, Entrepreneurship, and Knowledge(ACIEK), 21-23 June 2023, Madrid, Spain.
• Molesworth, M., Grigore, G., Mardon, R. (2023) ‘The Psychosocial Relational Dynamics of Rescuer Platforms’, In:Consumer Culture Theory Conference, 27-30 June 2023, Lund University, Sweden.  
• Grigore, G.(2023) ‘CSR managers’ modes of organising digital technology: Boundaries, splitting and bubbles’,In: 2^ndInternational Conference in Sustainability: Global and Local Challenges, Institute of Business Administration, Karachi, Pakistan, 26-27 May 2023.
• Grigore, G.(2023) ‘What Lockdowns Tell Us about Work-and-Spend Lives’, In:WLV Marketing Research Conference, University of Wolverhampton Business School, 4 May 2023.
• Grigore, G.(2023) ‘CSR managers’ modes of organizing digitaltechnologies’, In:the 9th Pat Murphy International Symposium on Marketing Ethics and Corporate Social Responsibility, University of Bristol, 16-18 April 2023.
• Grigore, G. (2022). (Un)Resolving the dark side of digital technologies through the rhetoric of balance. In: the 9^th International conference on Social Responsibility, Ethics and Sustainability, Mid-Sweden University, 15-16 September 2022.
• Grigore, G., Molesworth, M., Borghei-Razavi, N (2022) CSR managers’ modes of organising digital technology: Boundaries, splitting, and the difficulty in reaching a responsible position. In: PRME UK and Ireland Business and Society Research Development Workshop, University of Glasgow, Adam Smith Business School, 17 May 2022.
• Molesworth, M., Grigore, G., Patsiouras, G., Moufahim, M. (2022) Worksumption. In: 11TH EIASM Interpretive Consumer Research Workshop, University of Liverpool, UK, 9-10 June 2022
• Grigore, G., Molesworth, M., Miles, C., Glozer, S. (2019). The dark side of digital technology: What CSR managers say about digital technology. In: 8^th International conference on Social Responsibility, Ethics and Sustainability, University of Minho, Braga, Portugal, 25-26 October 2019.
• Grigore, G., Molesworth, M. (2019). Corporate social responsibility in Liquid Times: The Case of Romania. Workshop on ‘Business Ethics in Post-Communist Societies’ organized by the Journal of Business Ethics for a special issue, University of Regensbrg, Germany, 11-12 July 2019.
• Grigore, G. and Molesworth, M. (2018). New corporate responsibilities in the digital economy. In: 7^th International conference on Social Responsibility, Ethics and Sustainability, Norwegian Business School, Oslo, 12-13 October 2018.
• Perez-Vega, R. and Grigore, G. (2018). AI: implications for sales, new jobs and new responsibilities. In: The World of Work Conference: Enlightening the Dark Side, Henley Business School, 13 September 2018.
• Grigore, G. (2017). People and corporate responsibility in a globalized world. In: the 6^th International conference on Social Responsibility, Ethics and Sustainable Business, HTW University, Berlin, 28-29 September 2017.
• Imran, A., Murad, A., Grigore, G., Zhonghi, Z. (2017). The moderating role of corporate reputation and employee-company identification on work-related outcomes of job insecurity resulting from workforce localization policies. In: 3^rd International Colloquium on Corporate Branding, Identity, Image and Reputation, Middlesex University, 7-8 September 2017.
• Watkins, R., Molesworth, M., Grigore, G. (2017). Selling without selling out: Youtube beauty gurus and the emotional labour of tribal entrepreneurship. In: 9th Workshop on Interpretive Consumer Research 27-28 April, Stockholm, Sweden.
• Alniacik, U., Ahmad, J., Grigore, G. and Stancu, A. (2016). Employees and Corporate Social Responsibility: Investigating the Effect of CSR on Word-of-Mouth and Relationship Commitment. In: 5th International Conference on Social Responsibility, Ethics and Sustainable Business 6-7 October 2016 Bocconi University, Milan.
• Grigore, G., Molesworth, M. and Baden, D. (2016). Business-NGO Relationships in Romania: Individualism, Projectization and Adiaphora in Social Responsibility. In: 14 Biennal ISMD Conference 9-11 August 2016 Lima, Peru.
• Grigore, G., Molesworth, M. and Watkins, R. (2015). Conceptualising digital corporate social responsibility. In: 4th International Conference on Social Responsibility, Ethics and Sustainable Business 8-9 October 2015 Athens.
• Theofilou, A. and Grigore, G., 2015. Businesses and NGOs: Their role in shaping CSR theory and practice. In: The 3rd International CSR Communication Conference 17-19 September 2015 University of Ljubljana, Slovenia.
• Grigore, G. and Molesworth, M. (2015). The Manufacture of Emotional Drama in Corporate Social Responsibility. In: 40th Annual Macromarketing Conference - Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice 25-28 June 2015 Quinlan School of Business, Loyola University Chicago. Chicago: Macromarketing Society,616-637.
• Chang, S., Molesworth, M. and Grigore, G. (2015). Youtube Beauty Brands and the Dynamic Processes of Prosumption. In: 40th Annual Macromarketing Conference - Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice 25-28 June 2015 Quinlan School of Business, Loyola University Chicago. Chicago: The Macromarketing Society, 488-507.
• Ranscombe, E., Theofilou, A., and Grigore, G. (2014). Investigating consumer scepticism towards CSR in the pharmaceutical industry. In: 3rd International Conference on Social Responsibility, Ethics and Sustainable Business 9-10 October 2014 Blanquerna Universitat Ramon Llull, Barcelona.
• Grigore, G., and Molesworth, M. (2014). The heroes, villains and damsels in distress of social responsibly. In: 3rd International Conference on Social Responsibility, Ethics and Sustainable Business, 9-10 October 2014, Blanquerna Universitat Ramon Llull, Barcelona.
• Molesworth, M., Jenkins, J., and Grigore, G. (2014). Games People Play with Brands: Transactional Analysis and the Market. In: 39th Annual Macromarketing Conference 2014, 2-5 July 2014, Royal Holloway University, London, 317-331.
• Grigore, G., Molesworth, M., and Anastasios, T. (2014). ‘Instead of spreading information we’ll be spreading hope!’ Socially responsible projects in Romania as episodic, moralistic crusades. In: 13th International Conference on Social Responsibility, 30 June-2 July 2014, Bradford, West Yorkshire, UK.
• Grigore, G., Theofilou, A., and Watson, T. (2014). Employees as CSR advocates: The role of scepticism. In: 17th International Public Relations Research Conference 5-9 March 2014 Miami, FL, USA.
• Watson, T., Theofilou, A., and Grigore, G. (2013). Employees as CSR ambassadors: Harnessing scepticism in times of financial uncertainty. In: Euprera Annual Congress 2013 3-5 October 2013 Barcelona, Spain.
• Adi, A., and Grigore, G.F. (2013). Digital reflections of pharmaceutical companies and their CSR communication strategies. In: 2nd International Conference on Social Responsibility, Ethics, and Sustainable Business 2013. 5-6 September 2013 Bournemouth, UK.
• Adi, A., and Grigore, G. (2012). Pfizer’s social media uses in Europe. In: MediAsia 2012 8-10 November 2012 Osaka, Japan.
• Grigore, G., and Adi, A. (2012). Digital reflections of pharmaceutical companies and their CSR communication strategies. In: 2nd International Conference on Social Responsibility, Ethics, and Sustainable Business 5-6 September 2013 Bournemouth, UK.
• Ali, I., and Grigore, G.F. (2012). Employees’ perceptions of corporate social responsibility activities and their satisfaction with life. Paper presented at the first International Conference on Social Responsibility, Ethics & Sustainable Business, Bucharest Academy of Economic Studies, Bucharest, Romania, October 22-23, 2012.
• Grigore, G.F., Abdaless, S., and Stancu, A. (2012). Corporate social responsibility and organisational commitment – A study from Romania. Paper presented at the 11th International Conference on Corporate Social Responsibility, Lahti University of Applied Sciences and SRRNet, Lahti, Finland, May 8-10, 2012.
• Stancu, A., Grigore, G.F., and Cepoi, I. (2011). Corporate foundations and CSR communication: Evidence from Romania. Paper presented at the CSR Communication Conference, University of Amsterdam & Emerald Publishing, Amsterdam, Holland, October 26-28, 2011.
• Ahmad, J., Ali, I., and Grigore, G.F. (2011). Determinants of consumer ecological consciousness behavior: A cross country study. Paper presented at the 1st Organisational Governance Conference, Centre for Research into Organisational Governance, De Montfort University, Leicester, UK, September 15-16, 2011.
• Ciuchete, G., Grigore, G.F., and Padureyu, E. (2011). Corporate social responsibility in the context of globalisation – Evidence from Romanian tour-operators. Paper presented at the 1st Organisational Governance Conference, Centre for Research into Organisational Governance, De Montfort University, Leicester, UK, September 15-16, 2011.
• Stancu, A., Grigore, G.F., and Rosca, M. (2011). The impact of corporate social responsibility on employees. International Proceedings of Economics Development and Research, 21, 11-17.
• Grigore, G.F., and Stancu, A. (2010). Students’ attitudes towards cause-related marketing - A study from Romania. Paper presented at the 9th International Conference on Corporate Social Responsibility, Zagreb School of Economics and Management & SRRNet, Zagreb, Croatia, June 16-18, 2010.