People
Dr Georgiana Grigore
Associate Professor in Marketing
School/Department: Business, School of
Email: gg186@leicester.ac.uk
Profile
I have previously worked with practitioners and academics across Europe on consultancy and research in corporate responsibility and marketing, and I have published journal articles, books, and conference papers in these fields, including in Journal of Business Ethics, Marketing Theory, Organization, Journal of Business Research and Internet Research. My doctoral thesis used relationship-marketing theory to examine the impact of corporate social responsibility on stakeholders.
Research
I am an editor of a book series titled Palgrave Studies in Governance, Leadership and Responsibility where I review book proposals and manage editing processes.
My research received external funding, including from the British Academy/Leverhulme (2017/2019) and the Arthur W. Page Center (in two consecutive years, 2014/2015 and 2015/2016).
Publications
Grigore, G., Molesworth, M., Vontea, A., Basnawi, A., Celep, O., & Jesudoss, S.P. (2021). Corporate Social Responsibility in Liquid Times: The Case of Romania. Journal of Business Ethics, 1-20
Grigore, G., Molesworth, M., Miles, C., & Glozer, S. (2021). (Un)Resolving digital technology paradoxes through the rhetoric of balance. Organization, 28(1), 186-207
Grigore, G., Molesworth, M., Vontea, A., Basnawi, A., Celep, O., & Jesudoss, S.P. (2020). Drama and Discounting in the Relational Dynamics of Corporate Social Responsibility. Journal of Business Ethics, 1-24.
Imran, A., Ali., M., Grigore, G., Molesworth, M., & Zhonghi, J. (2019). The moderating role of corporate reputation and employee-company identification on work-related outcomes of job insecurity resulting from workforce localization policies. Journal of Business Research, 117, 825-838
Husain, S., Molesworth, M., & Grigore, G. (2019). 'I once wore an Angry Bird T-shirt and went to read Qur'an': Asymmetrical institutional complexity and emerging consumption practices in Pakistan. Marketing Theory, 19(3), 367-390.
Molesworth, M., & Grigore, G. (2019). Scripts people live in the marketplace: An application of Script Analysis to Confessions of a Shopaholic. Marketing Theory, 19(4), 467-488.
Mardon, R., Molesworth, M., & Grigore, G. (2018). YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship. Journal of Business Research, 92, 443-454.
Molesworth, M., Grigore, G., & Jenkins, R. (2017). Games people play with brands: An application of Transactional Analysis to marketplace relationships. Marketing Theory, 18(1), pp. 121-146.
Grigore, G., Molesworth, M., & Watkins, R. (2017). New corporate responsibilities in the digital economy. In Corporate social responsibility in the post-financial crisis era (pp. 41-62). Palgrave Macmillan, Cham.
Hobbs, J., Grigore, G., & Molesworth, M. (2016). Success in the Management of Crowfunding Projects in the Creative Industries. Internet Research, 26(1), 146-166.
Supervision
Corporate social responsibility, including new responsibilities in the digital economy
Digital aspects of marketing, including online communities, online content and engagement, or online platforms
Applications of psychoanalysis to anything related to examine markets or marketplace relationships
Teaching
- MN7702 Managing value creation processes from idea to market (MBA)
- MN7008 Ethical foundations of international marketing (MSc)
- MN3115 Business in the digital economy (UG)
Press and media
New responsibilities in the digital economy