Year 1

Your first year is designed to provide you with a solid foundation in the study of managerial practices and their related functions, such as human resource management and marketing, as well as an appreciation of the broader context in which these activities take place in society.

Core modules

• Principles of Marketing
• Managing Human Resources
• Business, Economy and Society
• Introduction to Management
• Business Finance and Reporting
• Managing Digital Technologies
• Enterprise in Practice

Option modules

Choose one option module from the following:

• Contemporary Issues in Business and Management
• The Future of Work
• Consumers, Brands and Digital Marketing

First year modules are shared with the following degrees: Human Resource Management BA and Business and Management BA. There is flexibility to switch between these degrees at the end of your first year.

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Year 2

Your second year will provide you with advanced learning in digital communications and branding techniques of marketing practice. You will also have the opportunity to engage in applied study through a live consultancy challenge.

Modules

• Strategic Brand Management 
• Marketing Strategy
• The Business Environment
• Consumer Behaviour
• Marketing Intelligence
• Consultancy Challenge
• Marketing Communications and Digital Media
• Corporate Social Responsibility: Theory and Practice

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Year Abroad or Year in Industry (optional)

On a ULSB course you have the option of spending your third year gaining work experience on an industry placement or studying abroad at one of our partner institutions. Alternatively you can continue studying and complete your degree in three years.

Year in Industry

A Year in Industry is a fantastic opportunity to gain experience of a working environment within the sector of your choice. It is normally a paid position, more than offsetting the additional cost of your extra year and can take place either in the UK or overseas.

If you decide to undertake a Year in Industry you will be responsible for securing your own placement, with support from the School and the University Career Development Service. Please note that deciding to search for a Year in Industry does not guarantee you a placement.

During your Year in Industry you will be supported by the School of Business Careers Team. This will include communication with you and your manager and a visit to your place of work, which may be face to face or virtual (depending on location). You will also undertake written work to capture the learning from your experience, which will include reflection on your personal and professional development. This work will be assessed to allow you to gain recognition for your Year in Industry.

Your Year in Industry effectively begins in Year 1 when you will be introduced to various opportunities to develop your skills, your understanding and experience. In Year 2 will be given access to bespoke extra-curricular support to aid you in searching for suitable placement opportunities, and undertaking the recruitment and selection process.

A Year in Industry is an excellent opportunity to learn more about the types of professions you can choose after you graduate, and can also point you towards postgraduate studies that may help you on the path to your chosen career.

Year Abroad

We’ll make sure you have everything you need for your future career: not just by awarding you a high quality degree, but also by helping you to develop the skills, knowledge and confidence you need to make your mark in the world as a Citizen of Change. One way you can do this is by opting to take a Year Abroad between Years 2 and 3 of your degree.

Studying abroad is not just for people who are interested in travelling and meeting new people. It is about acquiring life skills that are becoming increasingly significant for a wide range of jobs in our modern globalised society. Whether you go on to a career in the private, public or third sector - or plough your own furrow as an entrepreneur – you will find the experience invaluable.

For more information, including a list of destinations, please visit our Study Abroad website.

Please note

• A year spent abroad still incurs a tuition fee, but this is much lower than for a normal year at Leicester. See the Fees and Funding tab of this page for details.
• You may be eligible for a travel grant from Student Finance England.
• Places are offered on a competitive basis, and eligibility is dependent on your academic performance in Years 1 and 2.
• Language courses, at beginners or advanced level, are available through our Languages at Leicester scheme.

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Final Year

Core modules

• Business in the Digital Economy
• Services Marketing
• International Marketing

Plus either Dissertation (Marketing) or Business Project (Marketing)

Option modules

Choose one option module from:

• Marketing Theory
• Marketing Analytics and Decisions
• Crisis Management
• The Management and Shaping of Innovation
• Sustainability Enterprise Partnership Project

Plus two option modules from:

• Entrepreneurship
• Marketing Ethics and Society
• The Production of Consumer Culture
• Managing Knowledge in Organisations
• Emerging Technologies and Changing Workplace
• The Business of the Space Economy

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.