The Business Environment

Module code: EC2120

In this module you will focus on the main aspects and drivers of the business environment and examine the factors that may affect business models, as well their effect on the business environment.  Political, economic, technological, cultural, ethics, environmental and other aspects of the business environment are explored with a focus as well on sustainability.

Topics covered:

• The changing nature of the firm and work
• The political and economic environment
• The technological environment emphasising the role of innovation
• The social and cultural environment focusing on how business is affected by social and cultural change
• The natural environment along with business initiatives and responses to address ecological concerns
• Business ethics with a focus on Corporate Social Responsibility (CSR)
• Opportunities and challenges businesses face from globalisation