The Management and Shaping of Innovation

Module code: MK3133

The world of innovation is fundamentally shifting - what worked for companies in the past no longer guarantees success today.  In the age on the technological disruption, emerging business models, groundbreaking technologies and digital platforms are reshaping industries at an unprecedented pace.  Companies that failed to evolve - those that clung to traditional innovation logic - have struggled, lost relevance or even disappeared entirely.

This module is designed to be forward-looking, helping you understand the new rules of innovation in today's digital economy.  You'll explore how businesses harness emerging technologies, adapt to shifting market dynamics, and leverage digital platforms to gain a competitive edge.  Throughout the module we will examine cutting-edge examples of industry disruptors - such as Tesla, OpenAI and emerging start-ups - that have redefined competition and innovation.  Through real-world case studies, interactive discussions, and hands-on analysis, you'll gain insights into how new innovation models are actively reshaping and disrupting industries worldwide.  Whether you are looking to work in a fast-moving start up, drive digital transformation in an established company, or simply understand how innovation shapes the modern economy, this module will equip you with the critical skills needed to thrive in an era of rapid change.