Marketing BA, 3-4 years

Start date:

2021
2022

Course information

Typical offer ABB

UK/EU fee £9,250

UCAS code N500

Institute code L34

Taught by School of Business

The Uni Guide logo

£24,000 average salary six months after graduating

CIM Accredited Degrees

Accredited by the Chartered Institute of Marketing (CIM)

ILM Dual-accreditation

Dual-accredited by ILM

Admissions enquiries
+44 (0)116 252 5281
cssadmissions@le.ac.uk

Course enquiries
+44 (0)116 252 2041
ulsb@le.ac.uk

School of Business website

Why do we love brands so much? How does the marketing of products, services and experiences impact our daily lives? This degree combines management studies with marketing analysis, from traditional advertising to cutting-edge digital techniques.

Course description

Course description

Be among the first to study at our new £16 million Brookfield campus, with state-of-the-art learning and facilities exclusive to Leicester School of Business students.

Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.

Our Marketing BA is accredited by the Chartered Institute of Marketing.  You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher.  All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules.

In addition all of our management degrees are dual accredited with ILM, the UK's leading Leadership and Management Awarding Organisation. This means you can gain ILM's Level 4 Award in Leadership and Management subject to passing the relevant modules.

The first year of this degree is shared with the following BA degrees:

This means that you will have the option to switch to any of our business management BA degrees at the end of your first year.

Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.

Download a prospectus (PDF, 11MB)

Entry requirements

Entry requirements

  • A/AS-levels: ABB. All subjects accepted. Two AS-levels may be considered in place of one A-level. 
  • EPQ with A-levels: BBB + EPQ at grade B
  • GCSE: Maths and English Language at grade C (4).
  • Access to HE Diploma: Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction
  • International Baccalaureate: Pass Diploma with 30 points overall with a minimum of grade 4 in SL Maths, grade 3 in HL Maths or grade 5 in SL Maths Studies/Application and Interpretation if not held at GCSE.
  • BTEC Nationals: Full Diploma with DDM, Diploma in Business preferred.

Other national and international qualifications considered. If you do not meet the entry requirements for this course, you can apply for the International Foundation Year – Economics and Management run by the Global Study Centre. The GSC provides academic support to help you progress to your chosen undergraduate degree at the University of Leicester.

Second Year Entry may be possible with suitable qualifications.

Selection Process

When considering your application, we will look for evidence that you will be able to fulfil the objectives of the course and achieve the standards required. We will take into account a range of factors including previous exam results.

Applicants are not normally interviewed. If you receive an offer you will be invited to visit the School of Business.

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries List

Fees and funding

Fees and funding

UK and EU Students

Starting in 2021

The University of Leicester has made the decision to keep fees for EU students at the same level as UK student fees for this year, despite this no longer being a UK Government requirement.

  • £9,250 in your first year. Tuition fees are subject to government regulations and may change in future years
  • Year Abroad: your fee will be £1,250 for that year
  • Year in Industry: your fee will be 15% of the full-time tuition fee that applies in that year

If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £2,000 to secure your place. This will be subtracted from your total tuition fee.

Find out more about scholarships and funding.

International Students

Starting in 2021 

  • £17,450 per year
  • Year Abroad: £4,326.50, which is 25% of the full-time tuition fee
  • Year in Industry: £2,617.50, which is 15% of the full-time tuition fee

You will need to pay a deposit of £2,000 to secure your place. This will be subtracted from your total tuition fee.

Find out more about scholarships and funding.

Accreditation

Accreditation

Chartered Institute of Marketing (CIM)

CIM Accredited Degree logoThe University of Leicester School of Business BA Marketing is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).

CIM works alongside universities worldwide, mapping their degree content against CIM's most sought after professional marketing qualifications.

This offers you the opportunity to gain exemptions on modules of the CIM qualifications, reducing the number of module assessments taken.  These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.

CIM's qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today's marketers. This helps our students to advance into practitioners, stand out from the crowd and increase your chances of securing their first-choice graduate position.

Institute of Leadership and Management (ILM)

This course is dual accredited by ILM, the UK’s Leading and Management Awarding Organisation meaning upon successful completion of the relevant modules, you’ll gain a Level 4 Award in Leadership and Management.  This professional qualification will enable you to demonstrate that you have developed leadership and management skills and applied them in realistic simulations of working environments.  As well as the dual award, you’ll also get a year’s membership to ILM giving you access to valuable online resources.

Careers and employability

Careers and employability

Whether you want to reach the top in an organisation, start your own business or make a difference in the voluntary sector, there are specially designed programmes and activities at Leicester that will support you in gaining the right skills, experiences and exposures you need. Employability is embedded in our courses with all offering a year in industry opportunity. In addition, the School of Business has a dedicated Careers Team who work to make sure you get support to achieve your aspirations.

We work with the Leicester Innovation Hub in launching great ideas and providing dedicated incubation and innovation space, making it easier for both students and companies to utilise innovation support, expertise and facilities. We also have a student entrepreneurship academic lead who provides links with our students and the Innovation Hub. Support is available through the innovation hub not only whilst you study with us but also after you graduate.

Graduate destinations

Our management, marketing and human resource management graduates have gone onto work for employers such as:

  • Credit Agricole
  • Barclays
  • KPMG
  • Deutsche Banks
  • Deloitte
  • Ernst and Young

After graduating with a degree in Management, Aga earned a place on the Barclays Graduate scheme. While at Leicester, Aga was supported by the Careers Development Service, helping her develop the skills needed to move forward in her career. Her role focuses on redesigning the user experience of internal communications deployed by the bank.

Career Development Service


Get career-ready at Leicester with guidance from our award-winning Career Development Service. We're here to give you a lifetime offer of support, even after graduation. Our team of specialist careers advisers and mentors will help you every step of the way. From supporting you with CVs and interviews, to volunteering opportunities and placements, we're here to help you reach your professional goals.

Sustainable Development Goals

Sustainable Development Goals

We are committed to providing skills and knowledge to help prepare you tackle global challenges. We have mapped our undergraduate degrees for learning which aligns to the 17 UN Sustainable Development Goals.

This degree includes learning which relates to the following UN Sustainable Development Goals:

Find out more about the UN Sustainable Development Goals

Course structure

Year 1

Year 1

Your first year is designed to provide you with a solid foundation in the study of managerial practices and their related functions, such as human resource management and marketing, as well as an appreciation of the broader context in which these activities take place in society.

Core modules

Option modules

Choose one option module from the following:

First year modules are shared with the following degrees: Human Resource Management BA and Business and Management BA. There is flexibility to switch between these degrees at the end of your first year.

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Year 2

Year 2

Your second year will provide you with advanced learning in digital communications and branding techniques of marketing practice. You will also have the opportunity to engage in applied study through a live consultancy challenge.

Modules

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Year Abroad or Year in Industry (optional)

Year Abroad or Year in Industry (optional)

On a ULSB course you have the option of spending your third year gaining work experience on an industry placement or studying abroad at one of our partner institutions. Alternatively you can continue studying and complete your degree in three years.

Year in Industry

A Year in Industry is a fantastic opportunity to gain experience of a working environment within the sector of your choice. It is normally a paid position, more than offsetting the additional cost of your extra year and can take place either in the UK or overseas.

If you decide to undertake a Year in Industry you will be responsible for securing your own placement, with support from the School and the University Career Development Service. Please note that deciding to search for a Year in Industry does not guarantee you a placement.

During your Year in Industry you will be supported by the School of Business Careers Team. This will include communication with you and your manager and a visit to your place of work, which may be face to face or virtual (depending on location). You will also undertake written work to capture the learning from your experience, which will include reflection on your personal and professional development. This work will be assessed to allow you to gain recognition for your Year in Industry.

Your Year in Industry effectively begins in Year 1 when you will be introduced to various opportunities to develop your skills, your understanding and experience. In Year 2 you will be supported through guided sessions, such as:

  • Introduction to the Year in Industry programme
  • Researching opportunities
  • Making successful applications
  • Effective interview techniques
  • Preparing for my Year in Industry

A Year in Industry is an excellent opportunity to learn more about the types of professions you can choose after you graduate, and can also point you towards postgraduate studies that may help you on the path to your chosen career.

Year Abroad

If you want to, you can spend your third year studying abroad at one of our partner institutions. Eligibility is dependent on your academic performance in Years 1 and 2.

Studying abroad is not just for people who are interested in travelling and meeting new people. It is about acquiring life skills that are becoming increasingly significant for a wide range of jobs in our modern globalised society. Whether you go on to work in the private sector, the state sector, a non-governmental organisation or become self-employed you will find the experience invaluable. Find out more from our Study Abroad Unit.

Please note that a year spent abroad still incurs a tuition fee, but this is much lower than for a normal year at Leicester. See our Fees and Funding section for details.

The School of Business has links with European universities, administered through the Erasmus+ scheme. If you are eligible for a loan from Student Finance you can apply for a travel grant from them. Languages courses, at both beginners and advanced level, are available through the University’s Languages at Leicester scheme.

  • For the latest information on the future of the Erasmus+ scheme at UK universities please see our Brexit microsite

We have links with the following universities:

We also have links with some universities outside Europe. If you are receiving financial assistance from Student Finance your support will continue and you may also be eligible to apply for additional travel grants or scholarships. We have links with the following universities:

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Final Year

Final Year

Core modules

Plus either Dissertation (Marketing) or Business Project (Marketing)

Option modules

Choose one option module from:

Plus two option modules from:

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

Management at Leicester

In today’s competitive corporate world, Ishani’s extra-curricular activities will be very helpful.

Your Leicester degree is an investment in your future: our business and management graduates earn a £24,000 average salary six months after graduating (The Uni Guide, 2021).

Our Marketing degree is accredited by CIM giving you the opportunity to gain module exemptions towards professional qualifications. In addition the degree is also dual accredited with ILM.

Our Business and Management, Marketing and Human Resource Management degrees all have the same first year so you can switch your course at the end of year one, tailoring your degree to your strengths and interests.

Our six Entrepreneurs in Residence and the Leicester Innovation Hub are here for you to discuss your enterprising ideas and to give you an insight into start-up business planning.

Teaching and learning

During your first year you will typically have 9-10 hours a week of timetabled sessions – around 6 hours of lectures and 3-4 hours of seminars or small group work. Lectures will provide you with the framework and foundational knowledge for each subject, whilst seminars, held in smaller groups, provide you with the opportunity to discuss key ideas with your tutor and peers. A variety of teaching methods are used with the aim of creating a stimulating environment in which you are encouraged to develop your learning skills and to actively engage and participate in your learning process.

Assessment methods varied to allow you to develop a range of academic and transferable skills throughout your programme and these include individual essays, examinations, presentations and group activities.

Independent learning

When not attending lectures, seminars or other timetabled sessions you will be expected to continue learning independently through self-study. Typically, this will involve reading journal articles and books, working on individual and group projects, undertaking research in the library, preparing coursework assignments and presentations, and preparing for exams. To help with your independent learning, you can access the Library, our social study spaces in halls of residence and our learning spaces at Brookfield.

Academic support

Our Student Learning Development Team provides help in the following areas:

  • study and exam skills
  • academic writing
  • presentations
  • dissertations
  • numerical data skills
  • referencing sources

Our AccessAbility Centre offers support and practical help for students with dyslexia or other specific learning difficulties, including physical, mental health or mobility difficulties, deafness, or visual impairment.

Teaching staff

You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. PhD research students who have undertaken teacher training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is informed by the research we do. You can learn more about our staff by visiting our staff profiles.

Apply now

Course Qualification Duration UCAS Code Availability
Course Marketing Qualification BA Duration 3 years full-time UCAS Code N500 Availability Apply Now
Course Marketing with Year Abroad Qualification BA Duration 4 years full-time UCAS Code N500 Availability Apply Now
Course Marketing with Year in Industry Qualification BA Duration 4 years full-time UCAS Code N500 Availability Apply Now