A recipe for business success

Oceania Alfa, a current International Management postgraduate student in the University's School of Business, is using her studies to develop a food-tech start-up in West Africa to address problems facing the area’s food industry.

Oceania identified a growing deficit in Nigeria’s food industry, which was confounded by a lack of coordination in the supply chain as separate companies supplying different parts of the service led to high costs and increased waste, leaving many services inaccessible for small business owners.

She innovatively recognised a need for process automation and the utilisation of social capital to achieve efficiency, by providing enterprise resource planning software that offers an online marketplace with a simplified interface.

Oceania is now working with her two co-founders to provide software as a solution (SaaS) to businesses in West Africa’s agriculture and food industries to integrate a profitable and sustainable solution in the supply chain. Oceania said: “The aim is to encourage the sustainability of small and medium sized businesses, by synthesising all their operations and employing precise data to aid their decision making, all at an affordable price.”

Having previously completed an undergraduate degree in Accounting & Finance, Oceania decided to undertake postgraduate study to broaden her management knowledge in a way that would be helpful to her start-up plans.

  • Read more about Oceania’s start-up here
  • Start-ups are the bedrock of a thriving economy and strengthening the ecosystem all fits with the University of Leicester’s values and mission. Businesses are encouraged to visit the Innovation Hub on our Innovation Friday held on the last Friday of every month where there is chance to meet the team, enjoy free cake, coffee and conversation with other business owners, entrepreneurs, students, graduates and academics. The newly developed Innovation Hub is part funded through the ERDF (European Regional Development Funds and the University of Leicester.
  • Find out more about the International Management MSc at Leicester here
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