Wellbeing in the accounting profession
Measuring and understanding the reluctance to seek help
The Chartered Accountants' Benevolent Association (CABA) was developed in 1886 as the charity to support members of the Institute of Chartered Accountants for England and Wales (ICAEW). It is now an organisation that supports, informs and provides skills and other resources for all 140,000 global members of the ICAEW to promote their wellbeing. Despite this access for all members, services users are around 1% of the total membership base. The research will provide an in-depth understanding of current and former ICAEW members’ willingness and apprehension to utilise the wellbeing services offered by CABA. The final report will help shape the strategy of the Charity for the next five years. It will also provide them with a quantitative tool to capture the wellbeing attitudes of members and capture measurable increases in the usage of their services and of ICAEW members who contact them regarding support for wellbeing concerns. The Charity sees this research as setting the benchmark for benevolent associations for the accounting profession and that it could act as a blueprint for other commercial service professions.