University of Leicester partners with Leicester Riders
The University of Leicester is proud to support Leicester Riders as they look to defend their BBL Championship title in 2021/22.
Established in 1967 and therefore the UK’s oldest professional basketball team, the University is proud to serve as an official sponsor in its own Centenary year.
The partnership will see University branding, celebrating the 100th anniversary of our foundation, featured in the Riders programme, on their website, and courtside at their Morningside Arena home in Leicester.
Students and staff will also be able to make the most of discounted tickets for matches, internship opportunities, and to connect with the Riders players through events and activities.
Further collaboration between University and Leicester Riders is planned to enhance business engagement in the city that will lead to organisations benefiting from employment, innovation and research activities. The Morningside Arena has also previously played host to both men’s and women’s basketball and netball Varsity clashes.
Leicester Riders are one of the most successful teams in BBL history, with five men’s Championship Titles, plus five Play-off Titles, on their roll of honour. They have also lifted two BBL Cups and three BBL Trophies. The Riders’ women’s team has a further three WBBL Trophies and a WBBL Cup to their name.
Speaking about the partnership, Kevin Routledge, chair of Leicester Riders, said: “We are delighted once again to partner with the University of Leicester, and all the more so in this historic year for the University. The interactions we are able to achieve across a wide range of activities is hugely beneficial to the club as well as the University students.
“It is a very important year for the Club, as we welcome back fans to the Morningside Arena after 18 months behind closed doors, and we look forward to the University of Leicester community being part of another successful Riders season.”
Martyn Riddleston, Chief Operating Officer at the University of Leicester, added: “It truly is an honour for us to formalise our support of Leicester Riders in what could be a historic season for the team.
“As we celebrate our Centenary year, we have been keen to give back to the community which has supported the University in its first 100 years – and there’s no better way of doing that than by backing such a well-loved team.
“The Riders’ own #ForTheCity campaign is a message we feel strongly about, and so we look forward to cheering on our partners at the Morningside Arena this season.”
Leicester Riders start their season with a BBL Cup clash with Bristol Flyers at Morningside Arena this Friday 24 September 2021 (8.00pm). Find out more and book tickets at riders.basketball.