Course description

In today's business environment, organisations need marketing professionals who can combine creativity with data insight to build meaningful connections with audiences.  The MSc Digital Marketing and Analytics is designed to help you develop the strategic, analytical and communication skills needed to succeed in the fast-changing world of digital marketing.

In a crowded global digital marketplace, understanding digital techniques and how marketing, media and data analysis works is more crucial than ever, and are key skills today’s employers look for.  Throughout the course you will explore how brands engage consumers across digital platforms, social media and, emerging technologies.  You will examine key areas including consumer behaviour, digital communications, branding, marketing analytics, and digital transformation, while developing an understanding of responsible and ethical marketing practice in a technology-driven world.

The modules combine academic theory with practical application, enabling you to build valuable transferable skills in campaign planning, social media strategy, audience engagement, market research, and data analysis.  You will learn how to interpret consumer insight, evaluate digital performance metrics, and create effective marketing strategies that support organisational growth and innovation in competitive global markets. 

Your teaching will be highly interactive, using wide rage of real-world examples and case studies to bring theories to life in an engaging and accessible way.  With multiple intakes throughout the year, you will benefit from studying modules with students from different cohorts of the programme, allowing you to benefit from learning with an established learning community and growing your digital marketing and analytics network.

With a strong focus on marketing analytics and digital responsibility you will understand how businesses can use data effectively while balancing ethical, legal and societal considerations.  You will have the opportunity to tailor your studies through a dissertation, an AI Agent Solutions in Business Project, or a Placement in Business, enabling you to gain research, industry or practical experience aligned with your career ambitions.

This course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for professional marketeers worldwide.

This course is designed for you if you are a graduate or professional looking to advance your career.  We'll prepare you for opportunities across digital marketing, communications, branding, social media, and business analytics, whilst also providing a strong foundation for further academic research or doctoral study.

Entry requirements