Digital Marketing MSc
1 year, full-time
Our digital world is shaped by marketing, and marketing in turn adapts to the digital environment it operates in. On this course you will explore why marketing is at the forefront of our mediated world and how we can use this to communicate, manage and understand how consumers behave.
Course information
UK fee £10,700
International fee £23,650
Taught by School of Business
Admissions enquiries
+44 (0)116 252 5281
Submit a course enquiry
Course enquiries
+44 (0)116 252 2041
ulsb@le.ac.uk
Course description
Course description
Please note, this course is being advertised subject to approval.
In a crowded global digital marketplace, understanding digital techniques and how marketing, media and data analysis works is more crucial than ever, and are key skills today’s employers look for.
On this course you will explore the foundational principles of marketing, marketing insights, analysis and research processes, complementing this with digital research methods and embedding this within a framework of wider context and understanding, from digital media as a persuasive tool, to its role in marketing and advertising in our everyday lives.
You will take a detailed look at of the study of digital media and the production and management of digital media content alongside developing media planning and digital marketing strategy skills. By studying influencer culture, you will use theory to explain how they function within digital marketing, and reflect critically on social media influencers as both content providers and an industry.
Consumer behaviour describes the thoughts and feelings people have when they make a purchasing decision. By studying consumer behaviour and digital communications strategies, you will be able to explain and discuss how brands function as marketing communication tools, and critically evaluate the ethical dimensions of consumption across all sectors, being mindful of social responsibility and sustainability.
In today’s marketing environment and data-driven world, data analysis plays a key role in organisational decision making. You will gain a grounding in data analysis, and how the use of big data and market intelligence can be applied to business issues. You will study both academic and industry research and practice, and apply the knowledge and skills learnt to real-world research problems. The course will give you the ability to analyse and present your findings, communicating complex data for a variety of audiences.
The MSc in Digital Marketing is designed for graduates and professionals wanting to develop the skills and competencies need for a career in digital industries and marketing and communications sectors.
Entry requirements
Entry requirements
A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.
English Language Requirements
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
International Qualifications
Find your country in this list to check equivalent qualifications, scholarships and additional requirements.
Countries listFees and funding
Fees and funding
UK Students
Starting in September 2024
- MSc: £10,700
If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.
Find out more about scholarships and funding.
Did you know you can apply for a Government Postgraduate Loan? Find out if you're eligible.
International Students
Starting in September 2024
- MSc: £23,650
You will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.
From 2022 onwards, EU nationals will pay the International fee. If you are an EU national with settled or pre-settled status under the EU settlement scheme, you may qualify for the UK fee (subject to criteria).
Find out more about scholarships and funding.
Careers and employability
Careers and employability
Students enrolled on this course will develop and build on a solid foundation of knowledge to become confident critical thinkers and members of the digital media and marketing community.
Through groupwork, presentations and authentic assessment as well as traditional and professional assessment activities, students will develop skills across communication, management and planning needed in post-study employment.
Typically, students from the School go on to a range of different trajectories after completion. The school embeds employability opportunities through a range of activities: from external speakers to micro internships, and modules led by industry connections and developments.
Our Careers and Employability Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.
Course structure
Modules
Modules
- Marketing Management and Practice
- Consumers, Brands and Communications
- Market Intelligence, Data Analysis and Research Methods
- Managing Digital Content and Media Planning
Plus either a Dissertation or a Research Methods for Marketing
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
Why Leicester
You will be taught by academics who are a mixture of research-driven and industry practitioners.
We are a top 30 UK university for our research.
The School of Business holds a prestigious Small Business Charter Award for our contributions to businesses and entrepreneurs, and sharing of innovation expertise.
We are a proud signatory to PRME – the Principles for Responsible Management Education, organised by the United Nations and business schools worldwide.
Teaching and learning
You will be taught through a mixture of methods including lectures, seminars, group work and guided independent study. You will be assessed through assignments, presentations, group work and your final dissertation.
You will be taught by academics undertaking renowned research in these areas as well as those who have an industry background from both the School of Business and School of Media, Communication and Sociology. As well as your programme and module leaders you will get support from your personal tutor, who has a pastoral role and can offer support and advice.
Apply now
| Course | Qualification | Duration | Start Dates | Availability |
|---|---|---|---|---|
| Course Digital Marketing | Qualification MSc | Duration 1 year, full-time | Start Dates September each year |
Availability
Our online application system is currently unavailable. Find out more. |
