Mapping Multiculture research project privacy notice

The Mapping Multiculture research project is to be carried out by staff from the School of Geography, Geology and the Environment at the University of Leicester. The University of Leicester is the Data Controller for your information.

The Data Protection Officer is:

  • Elisabeth Taoudi, Data Protection Officer and Commercial Lawyer
  • University Of Leicester, University Road, Leicester, LE1 7RH
  • 0116 229 7640
  • et177@leicester.ac.uk

This privacy notice explains how we use your personal information and your rights regarding that information.

What information are you collecting?

We will be collecting information on how you experience Leicester. As part of this, we will be collecting the following information:

  • Your name
  • Your school, college, or University
  • Mobile phone number (only if you choose to participate in the second interview)
  • Your opinions and feelings about how you experience living in the diverse, multicultural city of Leicester

We will collect this data from you by face to face interviews, virtual reality headset recordings, and in the 2nd interview through your WhatsApp responses to questions.

We may also collect special category data (for e.g. ethnicity and religious or philosophical beliefs) that you voluntarily provide to us during your interview and in response to our questions.

In the publication of our research and in the generation of maps it will not be possible to identify you. We will anonymise your details. This means that we change your name and alter or withhold other details so that you can’t be identified.

All the information that we collect is kept on secure password protected University devices.

Why are you collecting my data?

We are collecting your data so that we can carry out research and gain a better idea of how young people experience Leicester as a diverse, multicultural City.  We are also interested in how social media affects where young people go, avoid and their experiences of Leicester. The end point of our research is innovative geovisualisation and mapping of Leicester. Through participation in the project you will be given the opportunity to experience Geographic Information Science in action, talk about  experiences of Leicester, gain a greater understanding of the process of research and have opportunities to see the mapping taking shape at the University of Leicester.

How will you use this data?

We will analyse (or ‘process’) all of the data that we gather in the research so that we can show that visually in map form. Our mapping will be based on young people’s experiences of the city and the analysis of big, aggregated data available on social media platforms. The end point of our research is innovative geovisualisation and mapping of Leicester.

What is the legal basis for processing the data?

We have to have a valid legal reason for processing personal data. For this research project, the reason is that it is necessary for the performance of a task carried out in the public interest. 

The basis for the collection of any special category data that you may voluntary provide during your participation in the project will be your consent.

If you are sharing my data with others, who are you sharing it with?

We will be using third party transcribers to transcribe the recordings of your interview. Before we send the recordings for transcription we will be anonymising your recording by using a pseudonym so that your identity is protected.

How long will you process my data for?

Original recordings, VR journeys and WhatsApp responses will be kept for 10 years from the end of the project (currently anticipated to be October 1st 2031).

Anonymised data will be held indefinitely.

Your rights and how to enforce them

In respect of legal basis public task for the research

  • Right to be informed
  • Right of access
  • Right of rectification (correction of inaccurate data)
  • Right to restrict processing
  • Right to object

In respect of express consent for the processing of special category data

  • Right to withdraw consent
  • Right to be informed
  • Right of access
  • Right of rectification
  • Right to erasure
  • Right to data portability (this would apply if the data is stored electronically in a machine readable format)

These rights will only apply whilst we hold your original recordings, VR journeys and WhatsApp responses. They will not apply to your anonymised and published data.

If you wish to exercise any of your rights you should first contact the Project researchers. Otherwise please contact Information Assurance Services team ias@leicester.ac.uk.

How to complain to the Information Commissioner’s Office

The Information Commissioner can be contacted  in the following ways:

  • Information Commissioners Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK95AF
  • 0303 123 1113
  • ICO website

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