Craft Coffee

Create. Refine. Appreciate. Fresh. Taste: Craft

Our Craft Coffee is about building customer engagement through the whole on-campus experience; by taking our customers on an emotive, sustainable coffee journey from beginning to end, that pays homage to Leicester’s manufacturing and textiles heritage, embraces the student voice, provides a consistently better coffee offering across all our food outlets and maintains customer loyalty.

Craft Coffee is described as a medium dark roast made with 100% Arabica beans. When you appreciate coffee for more than the caffeine it provides, that’s when you can really begin to love coffee.

Sustainability and coffee

As part of our sustainability goals, our coffee beans are ethically sourced and grown in one of the most diverse countries in the world, the Cauca region of Colombia. A direct trade exists between the Fairtrade coffee farmers who grow the beans and our supplier, from Sheffield, who sources them.

In support of streamlining the local/global supply chain connection, each coffee bean is roasted and quality checked by a small artisan coffee supplier selected by us in the UK and is roasted to its greatest potential to provide you with a singular moment of intensely complex sensation with each taste. 

Working jointly with the University of Leicester’s Social Impact Team and academics on ways to minimise negative environmental impact, we are taking a leap into a single-use plastic free world by implementing changes that makes a positive impact now and for the future because as we all know there is currently no planet B. In the UK alone, an estimated 2.5 billion disposable cups make their way into landfill every year. We have introduced our own initiative to do our part to try and combat this problem.

Bring your own cup

The ‘bring your own cup’ campaign encourages customers to reuse instead of using a disposable cup, promoting less waste. Bringing your own reusable cup, you will receive 15p off every hot drink purchase, the saving of a disposable cup and lid from ending up in UK landfill or incineration. Please make sure your reusable cup is clean and can hold the contents you purchase.

The taste of Craft Coffee

We held coffee blind-tasting sessions, using Craft Coffee and two other well-known coffee brands. With 47% of the vote, students and staff voted for Craft Coffee as the winning blend of coffee, which has now been rolled out in all participating outlets across University campus.