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Consumer Behaviour
https://le.ac.uk/modules/2025/mk2121
Module code: MK2121 Understanding consumer behaviour is critical to the successful execution of marketing strategies and brand building.
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Advertising Creativity
https://le.ac.uk/modules/2025/ms7084
Module code: MS7084 Creativity is essential when coming up with fresh advertising campaigns, and this module enables you to be a part of every stage of the process.
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Media, Celebrity and Fan Culture
https://le.ac.uk/modules/2025/ms3009
Module code: MS3009 In recent years, celebrity culture appears to have invaded every aspect of daily life, dominating domains such as the showbiz industry, sports, marketing and politics.
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Media and Cultural Practices in France
https://le.ac.uk/modules/2025/fr2045
Module code: FR2045 France has a lively and dynamic media landscape and in this module we will explore its key aspects and its place in French culture and society.
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Media and Cultural Practices in France
https://le.ac.uk/modules/2024/fr2045
Module code: FR2045 France has a lively and dynamic media landscape and in this module we will explore its key aspects and its place in French culture and society.
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Business Microeconomics
https://le.ac.uk/modules/2024/ma7411
Module code: MA7411 The aim of this module is to introduce students to core microeconomic principles and how these can be used in a business environment to help decision making.
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Advertising Creativity
https://le.ac.uk/modules/2024/ms7084
Module code: MS7084 Creativity is essential when coming up with fresh advertising campaigns, and this module enables you to be a part of every stage of the process.
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Media, Celebrity and Fan Culture
https://le.ac.uk/modules/2024/ms3009
Module code: MS3009 In recent years, celebrity culture appears to have invaded every aspect of daily life, dominating domains such as the showbiz industry, sports, marketing and politics.
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Xue Zhou
https://le.ac.uk/people/xue-zhou
The academic profile of Professor Xue Zhou, Professor in AI in Business Education at University of Leicester
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Consumer Behaviour
https://le.ac.uk/modules/2026/mk2121
Module code: MK2121 Understanding consumer behaviour is critical to the successful execution of marketing strategies and brand building.