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International Marketing
https://le.ac.uk/modules/2024/mn7331
Module code: MN7331 How do businesses and organisations market their products, brands and services internationally? In this module, you’ll explore and propose solutions to real-life international marketing problems.
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About the Department of Molecular and Cell Biology
https://le.ac.uk/mcb/about
Find out more about the Department of Molecular and Cell Biology at the University of Leicester, our history, facilities and services and our commitment to Athena SWAN.
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Marketing MSc
https://le.ac.uk/courses/marketing-msc/2025
This is for you if... you want to enhance your existing skills to become a successful marketing professional and gain an advanced knowledge of issues facing marketers today.
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Marketing MSc
https://le.ac.uk/courses/marketing-msc/2026
This is for you if... you want to enhance your existing skills to become a successful marketing professional and gain an advanced knowledge of issues facing marketers today.
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Marketing Theory
https://le.ac.uk/modules/2024/mn3163
Module code: MN3163 The widespread misconception that has been heavily marketed is that marketing is only about sales and advertising. Modern marketing plays a crucial role in shaping and influencing the economy, society, politics, and culture.
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Marketing Theory
https://le.ac.uk/modules/2025/mk3163
Module code: MK3163 The widespread misconception that has been heavily marketed is that marketing is only about sales and advertising. Modern marketing plays a crucial role in shaping and influencing the economy, society, politics, and culture.
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Marketing Research
https://le.ac.uk/modules/2024/mn7549
Module code: MN7549 Module Outline This module will introduce both the theory and practice of marketing research.
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Marketing Theory
https://le.ac.uk/modules/2024/mn7282
Module code: MN7282 Module Outline This module introduces the main theoretical assumptions and debates that surround marketing to consider how it has developed and grown into the discipline that we recognise today.
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Celia May
https://le.ac.uk/people/celia-may
The academic profile of Dr Celia May, Lecturer at University of Leicester
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Principles of Marketing
https://le.ac.uk/modules/2024/mn1002
Module code: MN1002 So you've got a brilliant idea for a product; great, but how are you going to get people to buy it? What exactly goes into someone purchasing your product? Often, it's solely down to successful marketing, and this module will introduce you to the...