Muhammad Asad Tahir

A civil servant with over 27 years of national and international experience in teaching, training, campaigning and outreach, brand positioning, media management, crisis communication, public management, and strategic leadership. Currently enrolled as a Ph.D. researcher/GTA at the University of Leicester in the United Kingdom, focusing on teaching and research areas that include strategic leadership, disinformation in digital media, and crisis communication in the post-truth era.