Professor Michael Saren

Emeritus Professor


I am Emeritus Professor in the School of Business. Previously I was Professor and Head of Marketing Division at Leicester School of Management 2004-2016 Visiting Professor of Marketing University of Birmingham 2017-2020 Honorary Professor of Marketing University of St Andrews 2013-2016 Professor of Marketing Strathclyde University 1998-2004 Professor and Head of Department of Marketing at Stirling University 1994-1998.


I started out working in and studying the offshore oil industry however my research and writing has examined marketing in many sectors contexts and countries particularly market relationships new product and service development marketing of technology and heritage branding. I am a co-author of the Marketing Pathfinder: key concepts and cases for marketing strategy and decision making. (Wiley 2014) Marketing Theory a student text (Sage 2016) and author of Marketing Graffiti: the Writing on the Wall (Routledge 2018).


(0) Gasparin M, Green W, Lilley S, Quinn M, Saren M and Schinckus C (2021) Business as unusual: A business model for social innovation. Journal of Business Research. 126: 698-709

Sinclair, G. and M. Saren (2019) Marketing and Music in an Age of Digital Reproduction, European Journal of Marketing. 53(3): 402-411.

Saren, M (2018) Marketing Graffiti 2nd edn: The Writing on the Wall, Routledge, Oxford  

Baker, M and Saren M (eds) (2016) Marketing Theory: A Student Text 3rd edn, Sage Publications, London

Saren M (2016) Consumers and Marketing in Beech N and Gilmore C (eds) Organising Music: Theory, Practice, Performance, Cambridge University Press, Cambridge: 114-126 

Goulding C and Saren M (2016) Transformation, Transcendence and Temporality in Theatrical Consumption, Journal of Business Research 69(1) 

Saren, M (2015) Buy Buy Miss American Pie: The Day the Consumer Died. Marketing Theory 15 (4) 565-569 

Campbell N, O'Driscoll A, Saren M (2013) Reconceptualising Resources: A Critique of Service-Dominant Logic.  Journal of Macromarketing, 33 (3): 1-16

Brodie R, Saren M and Pels J (2011) Middle Range Theory and Contemporary Marketing Practice. Marketing Theory 10 (4 :) 2-14 

Saren M (2011) Marketing Empowerment and Exclusion in the Information Age. Marketing Intelligence & Planning, 29 (1): 39-48



I am not taking on new PhD students


No formal classroom teaching

Press and media

Branding. Rebranding New Products & Technology


Co-founder and Co-Editor Marketing Theory 1999-2011 Member Editorial Advisory Board Marketing Theory 2011 - present Member Editorial Advisory Board Consumption Markets and Culture 2011 - present Member of Editorial Board of Journal of Political Marketing 20010 - present Member of Editorial Board of Journal of Customer Behaviour 2010 - 2021 Member of Editorial Board of European Journal of Marketing 2004-2010 Member of Academic Senate Chartered Institute of Marketing 2003-9 Co-organiser of academic symposium funded by the British Academy on ‘Marketing and Music in an Age of Digital Reproduction ‘University of Stirling November 2016 


Awarded Honorary Fellowship and Lifetime Membership of the UK Academy of Marketing UK Academy of Marketing Annual Conference July 2008 Elected UK representative on Executive Committee European Academy of Marketing 2003-2009 Invited Member of Judging Committee for the Investment Week Marketing and Innovation Awards London 2015 - 2021 Chair of 26th Innovation and Product Development Management international conference and doctoral consortium Leicester University June 8-11 2019 Invited Keynote Presentation at the 20th International Colloquium on Relationship Marketing Doctoral Faculty Nottingham September 2012 Invited Keynote Plenary Session at 8th Interpretative Consumer Research Workshop Brussels March 2013 Invited Presentation at the ‘Challenges to International Marketing Ethics and Corporate Social Responsibility: An Academic Symposium’ University of Notre Dame London Campus April 2013 Invited Keynote Address Portuguese Marketing Association Inaugural Conference Porto Portugal October 2003 


Member of Organising Committee and Track Chair Macromarketing Conference Frei University of Berlin June 2012. Member of Organising Committee European Advances in Consumer Research Conference Royal Holloway University of London July 2010 Member of Organising Committee European Advances in Consumer Research Conference Bocconi Milan July 2007 Co-Chair of Interdisciplinary Track 36th European Academy of Marketing Conference Reykjavik Iceland May 2007 Member of Organising Committee 15th International Colloquium on Relationship Marketing/AMA Summit Buenos Aires Argentina 2007 Chair of 32nd European Academy of Marketing Conference (EMAC) Glasgow 2003 


BA (hons) Heriot-Watt PhD Bath AFHEA
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