People

Rita Avgerinopoulou

Teaching Fellow

School/Department: ULSB

Address: Brookfield Campus, Office 0.48

Profile

I'm Greek and I've worked in the banking sector, in Athens, for 20+ years before commencing the PhD program at UoL in 2018.

Supervision

I supervise students in both undergraduate and postgraduate level

Teaching

I'm teaching at UoL since 2019. Modules: Undergraduates: MN2121 Consumer Research MN1030 Consumers, Brands and Digital Marketing MN3106 Consumer Culture MN3115 Business in the Digital Economy Postgraduates MN7702 Managing Value Creation Processes from Idea to Market MN7010 Principles of Marketing MN7011 Consumers, Brands and Communication MN7013 Marketing Strategy and Innovation

Interests

My research interests include: CCT and consumption, with the main focus being on entertainment brands, fantasy, desire, and psychoanalysis.