Dr Malgorzata (Margaret) Grzegorczyk-Nuttall

Dr Margaret Grzegorczyk-Nuttall is a specialist in marketing, innovation, and technology commercialisation, with extensive international experience in bridging the gap between academic research and industry. Her work combines academic insight with hands-on practice to develop market-driven innovation strategies for science and technology.

Her research draws on relational value, social capital, and resource orchestration perspectives to explore how organisations mobilise and coordinate their human, social, and technological resources to create value, improve innovation, performance and achieve effective knowledge and technology transfer and commercialisation. Increasingly, her work examines cultural dynamics in innovation ecosystems. Recently, Margaret became passionate about strategic engineering, New Space Economy and lunar commercialisation pathways.

At the University of Leicester, Margaret is a Lecturer in Marketing and Innovation and Senior Tutor in the School of Marketing and Strategy, where she leads the design and implementation of the Personal Tutoring policy.
She has held senior academic positions at Nottingham Trent University, UK and the University of Lodz, Poland, was a Fulbright Scholar at the University of Texas at Austin (IC² Institute), and has collaborated internationally with technology transfer centres, research institutions, companies and policy bodies.

International Collaboration & Knowledge Exchange
Margaret has a strong track record in creating and leading international initiatives that connect science, technology and business, and policy. Key examples include:
• Polish-British Science Forum: Space (2024) – co-led and brought to Leicester by Margaret, hosted at Space Park Leicester and University of Leicester, School of Business in partnership with the British Embassy in Warsaw, UK Space Agency, UK Department for Science, Innovation & Technology, and Polish Ministry of Science and Higher Education, strengthening bilateral collaboration in space innovation and business.
• Bio-Med Academy (2019) – an international scaling programme on biotech commercialisation, led by Margaret in the UK, hosted at the Nottingham Trent University, delivered with the British Embassy in Warsaw and the Polish Development Fund, supporting start-ups seeking entry to the UK market.
• Professional Development in Technology Transfer (2008–2016) – Margaret directed executive education programmes on science commercialisation, including the Master in Science and Technology Commercialisation (MSTC) programme (delivered under licence from the University of Texas at Austin). The MSTC became Poland’s leading course in science and technology commercialisation, initially supported by Lockheed Martin and later by the European Union.

Academic Leadership & Strategic Roles
• Senior Tutor, School of Marketing & Strategy (University of Leicester) – leads the design and implementation of the School’s Personal Tutor strategy. In this role, Margaret provides leadership in student support, academic advising, and staff development, ensuring that personal tutoring contributes to both student well-being and academic success.
• Module Lead & Educator – teaches across undergraduate, postgraduate, MBA, and executive programmes, including Marketing Strategy & Innovation (MN7013) and tailored workshops for industry.

Selected Achievements
• Fulbright Senior Research Award (University of Texas at Austin, 2016) – developed a framework for relationship marketing in technology transfer and commercialisation.
• Multiple International Grants – including leadership roles in projects funded by the British Embassy Warsaw, National Science Centre Poland, and INTERREG IV C Programme.
• Recognised Educator – recipient of awards for teaching excellence and curriculum innovation at both the University of Lodz and Nottingham Trent University, and twice recognised with the Best Book Award at the University of Lodz. 

Certified Coach & Innovation and Innovation Practitioner
Alongside her academic work, Margaret is a certified coach for university technology brokers, enabling her to support researchers, entrepreneurs, and innovators in transforming their ideas into commercial pathways. She has consulted for research institutions, start-ups and technology transfer centres, delivering market potential assessments and strategic guidance.

Professional Affiliations
• Chartered Institute of Marketing (CIM)
• Polish-American Fulbright Alumni Association
• British Academy of Management
• Social Capital Association
• Association for Organizers of Innovation and Entrepreneurship Centres in Poland

Margaret is a specialist in marketing, innovation, and entrepreneurship, with extensive experience in developing market-driven strategies for scientific and technological advances. Her research and consultancy work draw on relational value, social capital, and resource orchestration perspectives, with an increasing focus on cultural dynamics and artificial intelligence (AI) in various contexts (university-industry links, technology transfer, start-ups, SMEs). She is also interested in commercialisation pathways within the space sector, particularly lunar commercialisation and the responsible and sustainable market adoption of emerging space technologies.

I welcome PhD research proposals from enthusiastic and capable students interested in strategic marketing, innovation management, and entrepreneurship. Areas of particular interest include (but are not limited to): artificial intelligence in marketing, knowledge and technology transfer, commercialisation strategies, innovation ecosystems, science communication, university–industry collaboration, social capital and cultural dynamics, strategic engineering, and the space economy.

Current PhD Supervisions:
• Maryam Philsoophian – Bridging Social Capital and Innovation through Absorptive Capacity: A MASEM Approach
• Soroush Saadat – Digital Resource Orchestration and SME Turnaround During Decline: A Resource Orchestration Perspective
• Pascal Chimimba – Ethnic vs Non-Ethnic Consumers’ Post-Adoption Usage Behaviour of Artificial Intelligence Technologies in the Fashion Shopping Journey: An Exploratory Study of Consumption Acculturation

Lecturer in Marketing & Innovation at the University of Leicester, leading modules: Marketing Strategy & Innovation.