People
Dr Jen-Hsien Hsu
Lecturer in Marketing
School/Department: School of Business
Email: jh876@leicester.ac.uk
Profile
Research
Publications
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Hsu, J-H and Omar, S. (2021) "To Give Or Not to Give: the Roles of Narcissistic Grandiosity and Vulnerability in Gift-Giving", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN: Association for Consumer Research, Pages: 77-80. (CABS 2)
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Omar, S., Mohsen, K., Tsimonis, G., Oozeerally, A., & Hsu, J.-H. (2021). M-commerce: The nexus between mobile shopping service quality and loyalty. Journal of Retailing and Consumer Services, 60, 102468. https://doi.org/10.1016/j.jretconser.2021.102468 (CABS 2)
Supervision
- Ethical Consumption
- Social Persuasion/ Marketing Communication
- Social Media Behaviour
- Sports Marketing
- Gift-Giving
Teaching
Project Supervision (PG)
Awards
- 2023 IEF ECR Workshop on Sustainability. University of Leicester (Co-Invigilator), Amount: £1,200
- 2022 Marketing Trust, ECR Workshop Fund. Academy of Marketing (Co-Invigilator), Amount: £1,500
- 2019 MOST Add-on Grant for International Cooperation. Taiwan, Amount: £2,000 (equivalent)
Conferences
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Sung, K., Hughes, P., and Hsu, J-H (2022). Exploratory multiple case study on successful upcycling businesses: ChopValue, Freitag and Pentatonic. British Academy of Management (BAM) 2022 Conference. Aug 31st- Sep 2nd, Manchester, UK.
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Hsu, J-H & Omar, S (2020). To Give Or Not to Give: the Roles of Narcissistic Grandiosity and Vulnerability in Gift-Giving. 2020 Association For Consumer Research North American Conference. Oct 1st- 4th, Paris, France.
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Takhar, A., Moldes, O., Hsu, J-H (2019). The Relational Consumer: Pro-Social Spending and Gift Giving Behaviours. The 2019 Summer AMA conference, August 9-11, Chicago, US
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Hsu, J-H and Brakus, J. (2018). The influence of multi-modal sensory primes on consumers’ evaluation of green products. The 2018 Global Marketing Conference (GAMMA)- Neuromarketing and Psychophysiology. July 26 – 29, Tokyo, Japan.
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Hsu, J-H and Brakus, J. (2018). Of morals and scents: How multi-modal priming affects consumers’ green product evaluations. European Marketing Academy Annual Conference 2018. May 29- June 1, Glasgow, UK.
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Bruzzone, Agostino G., Agresta, Matteo, and Hsu, J-H (2017). Human Behavior social networks and social influence: An application for simulating green product consumption diffusion, Workshop on Applied Modelling and Simulation (WAMS conference) 2017, September 26-29, Florence, Italy.
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Hsu, J-H. (2016) ‘Of morals and scents: How consumers’ physical sensation of cleanliness affects their evaluations of green products’, Academy of Marketing Conference 2016, July 5-7, New Castle, UK
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Hsu, J-H. (2014) ‘Bodily Perception and Consumers’ Choice of Ethical Products?’, White Rose DTC Business and Management Conference, July 14-15, York, UK