Dr Guihan Ko

Dr Guihan Ko is a lecturer of Marketing & Innovation at University of Leicester School of Business. He holds a PhD in Marketing from Nottingham University Business School, and MSc degrees of Marketing Research from Temple University and Applied Statistics from the University of Alabama in the USA. Before joining the University of Leicester, he served as a visiting professor in Kyungpook National University and a part time lecturer in Handong Global University in South Korea taught various marketing and management modules. He also worked at Kent Business School as a research associate conducted various research projects regarding marketing and innovation management. His research has been published in academic journals such as British Journal of Management, Journal of Product Innovation Management, Journal of International Management etc.

Dr Ko’s research interests include issues broadly related to Marketing, Innovation, and Entrepreneurship disciplines. His current research projects deal with issues on marketing strategy in small and medium sized companies, social innovation in emerging market, developing successful entrepreneurs, and collaboration and competition dynamics in crowdsourcing platforms etc.

I am open to work with PhD candidates who has a research proposal covering my research interests: 

Marketing strategy with digital transformation, customer engagement management,

marketing strategy in startups,

developing marketing strategy in social innovation context etc 

MN2026 Marketing Intelligence

MN7404 Marketing Management