People

Dr Boyka Simeonova

Associate Professor

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School/Department: Marketing and Strategy, School of

Email: b.simeonova@leicester.ac.uk

Profile

Dr Simeonova is an Associate Professor and the Director of Research at the University of Leicester, School of Business, Marketing and Strategy. Prior to joining ULSB, Dr Simeonova was the Deputy Director of the Centre for Information Management and the Director of the Knowledge and the Digital Economy Network at Loughborough University. Dr Simeonova research is interdisciplinary in the areas of innovation, entrepreneurship, knowledge, strategy, digital transformation, AI, and have been published in leading management and IS journals: Entrepreneurship Theory and Practice; Journal of the Association of Information Systems, Journal of information Technology; Information Systems Journal; Information Technology and People; International Journal of Entrepreneurial Behavior & Research; Journal of Strategic Marketing, International Journal of Information Management. Dr Simeonova has also co-edited the following books: Strategic Information Management: Theory and Practice, Routledge, and, The Cambridge Handbook of Qualitative Digital Research, Cambridge University Press. Dr Simeonova is and has been a Journal Board Member, Senior Editor and Associate Editor for journals and conferences including Information Systems Journal, International Journal of Entrepreneurial Behavior & Research; International Conference on Information Systems, Collective Intelligence Perspectives.

Research

Research areas:

  • Innovation
  • Entrepreneurship
  • Knowledge management
  • Technology, Information Systems, AI
  • Power
  • Digital transformation
  • Strategy
  • ESG
  • SDG
  • Ambidexterity
  • Digital inclusion
  • Ecosystems

Publications

Teaching

Teaching: Knowledge Management, Strategy, Digital Transformation

Awards

Schulze Award: ESG essentials for family firms. Familybusiness.org

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