Dr Alex Lascaux

I’m an Associate Professor in International Business at the University of Leicester School of Business.

My research covers a range of different areas, including entrepreneurship, institutional theory, organisation studies, organisational behaviour, strategy, and consumer behaviour. My recent studies focus on entrepreneurial strategies in emerging economies, a combination of competition and cooperation in interorganisational relationships, an adaptive function of institutions, the role of individuation processes in modern societies, and tensions and contradictions in digital consumption.

I have published articles in the leading international journals, such as Strategic Entrepreneurship Journal, Sociology, Marketing Theory, Industrial Marketing Management, Cognitive Science, and Journal of Institutional Economics.

My current research projects involve studies on the effects of trust on uncertainty and vulnerability in work settings, computational modelling of the role of trust and control in collaboration between rival firms, an extension of the theory of market violence in digital environments, and an exploration of firm employees’ strategies in transitioning from employment to entrepreneurship.

Here is the link to my Google Scholar page:

https://scholar.google.com/citations?user=2P34OrsAAAAJ&hl=en

Lascaux, A. (2025). The dark side of coopetition and its implications for interfirm coopetitive relationships. In Crick, J. M. (Ed.) The De Gruyter Handbook of Coopetition. Berlin: de Gruyter Brill, pp. 193-211,

Hoang, Q., & Lascaux, A. (2025). Cyberspace-prompted consumption: Surrendering to technology in a ubiquitous digital era. Marketing Theory,

Hoang, Q., & Lascaux, A. (2025). ‘It’s so hard to control it’: Navigating responsible digital consumption in an age of individualisation. Sociology,

Lascaux, A. (2023). On the adapting function of social institutions. Journal of Institutional Economics, 19(2), 192-209,

Lascaux, A., & Kolesnikova, I. (2021). The emergence and evolution of cognition- and affect-based trust in Russian entrepreneurial ventures. Strategic Entrepreneurship Journal, 15(4), 685-715,

Gräbner, C., Elsner, W., & Lascaux, A. (2021). Trust and social control: Sources of cooperation, performance, and stability in informal value transfer systems. Computational Economics, 58(4), 1077-1102,

Lascaux, A., Kolesnikova, I., & Kotsoyeva, V. (2021). Double jeopardy: Striving for dual legitimacy in Russian family firms. International Journal of Entrepreneurial Venturing, 13(1), 88-111,

Lascaux, A. (2020). Of kids and unicorns: How rational is children’s trust in testimonial knowledge? Cognitive Science, 44(3), e12819,

Lascaux, A. (2020). Coopetition and trust: What we know, where to go next. Industrial Marketing Management, 84, 2-18,

Lascaux, A. (2019). Absorptive capacity, research output sharing, and research output capture in university-industry partnerships. Scandinavian Journal of Management, 35(3), 101045,

I’m keen to supervise doctoral projects which investigate the major topics in strategy, organisation studies, organisational behaviour, entrepreneurship, and consumer research. Some of potential topics include (but are not restricted to) the following areas of study:

• Mitigating tensions and promoting collaboration in coopetitive interorganisational relationships
• Crafting and implementing strategies of trust development in entrepreneurial projects
• Exploring the ways to make digital consumption more sustainable
• Examining the states of liminality in intra- and interorganisational activities

If you think you could benefit from my supervision, please share with me your research proposal and CV, sending them to al506@leicester.ac.uk

My teaching experience includes giving classes to undergraduate, postgraduate, MBA, and Executive MBA students in multiple countries, such as the UK, Germany, Belgium, and Greece. These classes cover broad areas of Strategy, International Business, Organisational Behaviour, and Marketing. My recent modules incorporate Principles and Practices of International Business (for the MSc programme in International Business) and International Marketing (for undergraduate students).

All my classes emphasise the integration of recent industry experience accumulated across multiple geographic markets. They use a vast number of illustrative examples and case studies borrowed from firms’ operations in the international arena.

Hoang, Q., & Lascaux, A. (2025). Cyberspace-prompted consumption: Surrendering to technology in a ubiquitous digital era. ‘Out of Order? Critical Reflections on Big Tech, Inequalities and Digital Futures’ Research Symposium, University of Sheffield, UK, June 2025.

Lascaux, A., & Kolesnikova, I. (2025). Organisational trust, uncertainty, and vulnerability: Unraveling the tangled links. The European Academy of Management Annual Conference, Florence, Italy, June 2025. https://admin.euram.academy/uploads/euram/originals/6f796128-ad49-49fa-9453-0ab90d612320.pdf

Lascaux, A. (2024). Double absurdity: Conspicuous consumption under conditions of polycrisis. The European Association for Evolutionary Political Economy Annual Conference, Bilbao, September 2024. https://eaepe.org/wp-content/uploads/2025/11/EAEPE24-Programme.pdf

Lascaux, A. (2024). Coopetition as a metadox: Clarifying the nature of interfirm coopetitive relationships. The European Academy of Management Annual Conference, Bath, UK, June 2024. https://conferences.euram.academy/2024conference/wp-content/uploads/sites/9/2024/10/EURAM-2024-Program-Book.pdf

Lascaux, A. (2023). Institutional voids and institutional patches: Overcoming institutional barriers to entrepreneurship in a transition economy. The Society for Advancing Socio-Economics Annual Conference, Rio-de-Janeiro, Brazil, July 2023. https://sase.wpenginepowered.com/wp-content/uploads/2023/07/PROGRAM-SASE-1.pdf