Engaging Audiences

Module code: MU7017

Engaging Audiences examines how museums transform ideas, objects and stories into6 compelling experiences for visitors. The module introduces key approaches to learning, interpretation, audience research, accessibility, museum media and communication, showing how these inform the design of exhibitions that are inclusive, engaging and meaningful. You will explore how museums understand their audiences, make interpretive decisions and create opportunities for active learning and engagement.

Through lectures, practical workshops, guest sessions with museum professionals and supervised studio time, you will develop skills that are directly relevant to professional practice in museums, galleries, heritage organisations and the wider cultural sector. Working collaboratively with your peers and with a high-quality collection, you will take an exhibition from initial research and ideas through to planning, design and delivery. In the process, you will gain valuable experience in audience research, interpretive planning, creative problem-solving, teamwork, and project management. The module will give you practical insight into how audience-focused exhibitions are developed in real-world settings, while helping you build the confidence and judgement needed to contribute effectively and creatively to exhibition and interpretation projects.