Understanding International Business

Module code: MN2032

This module explores the issues of strategy, operations, and competitiveness in global markets.  You will examine how organisations expand and manage international activities.  Institutional diversity and economic integration are emphasised, and strategic complexity is central to analysis.

You will be guided through the theories and concepts associated with market entry modes, global strategy, and international operations.  You will analyse risk, governance and coordination challenges.  Frameworks for global competitiveness are applied and case studies support comparative analysis.

The module helps you to critically evaluate international business decisions and strategic trade-offs, and you will strengthen your analytical and research skills.  Ethical considerations and sustainability in global operations are embedded throughout.  Evidence-based reasoning is emphasised.

The module will help you to consider how organisations respond to geopolitical uncertainty and technological change and you will explore emerging markets and global value chains as well as examining long-term competitive advantage in international contexts.  By the end of the module you will understand the strategic foundations of global business.