Strategic Marketing Management

Module code: MN3168

In this module you will learn to navigate today's dynamic marketing environment, exploring how factors like consumer behaviour, competitors and market trends shape strategy.  You will learn to apply data-driven approaches so marketing strategies are informed by solid evidence.  This module will also help you make sense of marketing data, teaching you how to analyse and interpret data to support decision-making.  You'll develop vital teamwork and leadership skills, learning how effective group dynamics contribute to successful marketing projects in the real-world.  

Throughout the module, you'll gain hands-on experience in generating practical marketing insights and crafting clear, logical reports.  You'll learn how to communicate your findings in a way that resonates with business and marketing stakeholders - ensuring the recommendations are professional, persuasive and ready to inform action.