Gaining television coverage for your project

If you’ve followed the last section of this guide, you will know how to write a press release that grabs the editor’s attention and leads to publication. The same principles can be broadly applied to television news slots, but you need to adapt that approach slightly. Television is a more visual medium, and you will also need to have someone available for interview who is both knowledgeable about your project and articulate.

Guide: gaining television coverage

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