Colin Peacock

Group Strategy Coordinator for the ECR Retail Loss Group

Colin is the Group Strategy Coordinator for the ECR Retail Loss Group, he is also an advisor to retailers and CPG’s including Walmart USA, Procter & Gamble and Mondelez. Prior to these roles, Colin had worked at Procter & Gamble for 30 years in global assignments that included brand protection / anti-counterfeiting, loss prevention and new technology deployments, such as RFID.

In his current role at the ECR Retail Loss Group, Colin oversees working groups on the most stubborn retail loss issues, commissions new research with academia and organises Innovation Challenges that bring the worlds hottest start-ups to the attention of the groups participants that include 100+ retailers from across the world, including Tesco, Walmart, Target, Carrefour, Lidl, Metro, Coles and X5.

Colin lives with his wife in London, and outside of work and family, enjoys motorsport and football (Arsenal).