Colin Peacock

colin peacock profile imageGroup Strategy Coordinator for the ECR Community Shrinkage and On-Shelf Availability Group

Colin is the Group Strategy Coordinator for the ECR Community Shrinkage and On-Shelf Availability Group. He holds a similar post in America with the Retail Industry Leaders Association (RILA) Asset Protection Leaders Council.

Prior to these appointments, Colin had a 30-year career at Gillette and Procter and Gamble where, in his last 15 years, he held responsibility for the global leadership of their on-shelf availability, brand protection and shrink prevention capability. In this role, he was responsible for:

  • Delivering new thief, counterfeiter, shopper and store manager research
  • A pipeline of new interventions, including RFID and 3D stickers for anti-counterfeit
  • The oversight and delivery of over 100 successful collaborative “sell more, lose less” profit improvement projects with Procter and Gamble's major customers and distributors around the world

Colin has published on the subject of loss prevention in the academic and trade press. He is a regular speaker at conferences around the world.