Media and Advertising MA

1 year, full-time

Media and Advertising MA, 1 year, full-time

Course information

UK/EU fee £8,250

International fee £19,000

Taught by Media and Communication

This is for you if... you want to explore advertising in its complexity and in a global perspective, as a cultural phenomenon that plays a crucial role in contemporary society.

Course description

Course description

The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.

The course covers a range of topics, including:

  • the role of advertising in media and consumer societies (history, industry and issues)
  • the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
  • the importance of researching advertising messages and campaigns using a variety of methods
  • the position of advertising in the marketing toolkit available to companies
  • the necessity to understand consumers' behaviour

You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you. In the past few years, the MA Media and Advertising featured the following guest speakers from the advertising industry:

  • Jamie Mollart, Director of the advertising agency Rock Kitchen Harris
  • David Bassett, Director of Analytics at the advertising research company Lumen Research
  • Natalie Edwards, Director of the cultural insight and innovation consultancy Canopy

The MA Media and Advertising is taught by Media and Communication. As a result you will be well equipped to pursue a career in advertising or marketing or continue your study in a research degree (PhD). 

The programme consists of core and option modules and a dissertation based on a piece of individually supervised research. This provides you with the opportunity to examine in depth a topic of particular relevance to your study and interests, and to put into practice the skills you have acquired in data analysis, project management, and research presentation.

Entry requirements

Entry requirements

2:1 degree in a relevant subject, or an equivalent professional qualification.

We can give special consideration to applicants who have significant work experience in a relevant field.

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries list

Fees and funding

Fees and funding

UK Students

Starting in September 2022:  

  • MA: £8,250

If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.

Find out more about scholarships and funding.

Did you know you can apply for a Government Postgraduate Loan? Find out if you're eligible.

International Students

This is the total course fee.

Starting in September 2022:  

  • MA: £19,000

You will need to pay a deposit of £3,000 to secure your place. This will be subtracted from your total tuition fee.

From 2022 onwards, EU nationals will pay the International fee. If you are an EU national with settled or pre-settled status under the EU settlement scheme, you may qualify for the UK fee (subject to criteria).

Find out more about scholarships and funding.

Careers and employability

Careers and employability

Our Masters degree will demonstrate to potential employers that you have an in-depth knowledge of advertising, its working mechanisms and its global industry, which can help you to stand out in the job market. Our programme has a strong emphasis on international content and research methods, which will have a practical application in the professional world.

Some of the key career destinations include advertising agencies, advertising research institutes, companies, as well as international media outlets, news agencies, government departments (e.g. publicity, education, health) and PR agencies, amongst others.

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.

Related courses

Related courses

Course structure

Core modules

Core modules

Plus your Media and Communication Dissertation

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Option modules



You will be required to complete a dissertation on a topic of your choice in the area of advertising and media, allowing you to focus on a particular topic that interests you. You will be able to apply the skills you have developed throughout the degree in the management of an advertising-related research project, the analysis of advertising materials and data, and the application of the most relevant critical advertising theories and studies.

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

In 1978 the University of Leicester launched the UK's first Masters Degree in the field of media and communication.

One of the UK's longest established academic centres for communication and media studies, we are internationally recognised for our innovative research.

Our research work is being supported by major government and international organisations.

You will be taught by experienced tutors and leading researchers in the field.

Teaching and learning

You will be taught by a combination of lectures, seminars and workshops.

You will be assessed through analysis of advertising campaigns, production and presentation of a creative brief, essays, research methods assignments, etc. You will also complete a research-based dissertation of 10-12,000 words on a topic of your choice, for which you will carry out extensive independent research under the direction of your supervisor.

Key dates

  • Application deadline: 25 July 2022 (Please note this deadline is subject to change dependant on course capacity. If the capacity limit of this course is met before the deadline, applications will be closed early.)
  • Deposit payment deadline: 8 August 2022
  • CAS request deadline: 2 September 2022 
  • 50% payment deadline: 2 September 2022 

Apply now

Course Qualification Duration Start Dates Availability
Course Media and Advertising Qualification MA Duration 1 year full-time Start Dates September each year Availability Apply Now
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