Marketing MSc, 1 year, full-time

This is for you if... you want to enhance your existing skills to become a successful marketing professional and gain an advanced knowledge of issues facing marketers today.

Department
School of Business

Admissions enquiries
+44 (0)116 252 5382
pgadmissions@le.ac.uk

Course enquiries
+44 (0)116 252 2041
ulsb@le.ac.uk

School of Business website

Course description

Course description

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.

You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.

The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.

Download a prospectus (PDF, 5.2MB)

Entry requirements

Entry requirements

A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries list

Fees and funding

Fees and funding

UK and EU Students

This is the total course fee.

Starting in September 2019

  • £7,835

Find out more about scholarships and funding.

Did you know you can apply for a Government Postgraduate Loan? Find out if you're eligible.

International Students

This is the total course fee.

Starting in September 2019

  • £18,120

You will need to pay a deposit of £2,000 to secure your place. This will be subtracted from your total tuition fee.

Find out more about scholarships and funding.

Careers and employability

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory and strategy, consumer behaviour, marketing research, branding and communications, which will enhance your professional development and career prospects.

Our MSc Marketing graduates have been employed in managerial roles both in the private and public sector, NGOs and also in academia.

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.

Related courses

Related courses

Course structure

Semester 1

Semester 1

You will take two modules in each semester followed by your dissertation. Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at the interrelationships between marketing and consumers, and how they are communicated to and influenced.

Plus a 15,000 word Dissertation

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Semester 2

Semester 2

In semester two you will focus on marketing research practices and methods in preparation for your dissertation. Your second core module will explore the importance of innovation in marketing strategy and its application in business-to-business, services and international marketing contexts.

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

Our multi-disciplinary approach to management draws on anthropology, cultural studies, economics, sociology, politics and psychology – as well as traditional management theories.

We are a member of the Chartered Association of Business Schools and hold a Small Business Charter Award in recognition of our role in helping to kick-start British enterprise.

We are a proud signatory to PRME – the Principles for Responsible Management Education, organised by the United Nations and business schools worldwide.

MSc Marketing at Leicester

The MSc in Marketing has been designed to capture the complexity of a constantly changing business world.

Teaching and learning

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading. You will be assigned a personal tutor who has a pastoral role and can offer support and advice. Additionally you can benefit from workshops, visiting speakers and industry visits. You have the option for field-work sessions carried out in Leicester and in a major European destination appropriately chosen each year.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.

Apply now

Course Qualification Duration Start Dates Availability
Course Marketing Qualification MSc Duration 1 year full-time Start Dates September each year Availability Apply Now