Professor Adam Boddison
Professor Adam Boddison was CEO for the National Association for Special Educational Needs when he began his MBA journey and acutely aware money spent on his development as a leader might otherwise have been spent directly supporting the charity's objectives. For him value for money when choosing an MBA was essential as well as flexibility of the teaching and learning experience. As one if our more 'local' distance learning students Adam, who travelled extensively with work, found being able to access everything online was hugely beneficial.
In his previous role he achieved a transformational turnaround, increasing the associations membership from 3,000 to 45,000 in just four years.
Another bonus was the networking opportunities with his fellow MBA students, especially with such a global network, and the expansion of his peer network of senior leaders. Working with a broad range of business leaders led to Adam gaining useful peer insights which allowed and encouraged him to reflect on his own approach and to develop his leadership and networking style.
Adam also felt there was a significant enhancement to his day-to-day work as a leader through participation in the MBA programme including improvements in his approach to developing robust business cases and meaningful marketing strategies. Adam's project explored the strategic marketing decisions of membership associations. Research that benefitted not just his own company but others too, as it has been shared with multiple organisations.
During his time at the National Association for Special Educational Needs he achieved a transformational turnaround, increasing the associations membership from 3,000 to 45,000 in just four years. Adam is now CEO for the Association for Project Management (APM), one of the leading professional associations in the UK, with over 37,000 individual and 550 corporate members. He also served on the board of several educational organisations.
Adam has also recently been appointed Honorary Visiting Professor at the School of Business. He personifies the university values of inclusion, inspiration and impact and will be a great ambassador for us and will help facilitate relationships between the School and the Association for Project Management. In addition, Adam is leading the design of our next in-person MBA residential workshop taking place in August 2023.