People

Professor John W. Cadogan

Professor of Marketing

John Cadogan

School/Department: School of Business: Department of Marketing, Innovation, Strategy and Operations (MISO)

Email: jwc18@leicester.ac.uk

Address: Rm TC0.29 Brookfield House, 266 London Road, Leicester, LF2 1RQ, UK.

Profile

Qualifications:

BSc Management Science (Wales) 1992
MPhil Sales Management (Wales) 1993
PhD International Marketing Strategy (Wales) 1997
 

Key areas of research interest:

-international marketing strategy,
-global entrepreneurship,
-salespeople & sales management,
-consumer behavior through an international lens,
-measurement in marketing research.
 

Selected external activities:

Editor-in-Chief of the International Marketing Review (since 2014).
Sits on the editorial boards of several journals.
Regular Track Chair at key conferences (e.g., EMAC, GMC conferences).
Honorary Professor / Visiting Professor: current / recent visiting Professor at universities in Finland, China, Slovenia, Italy, Greece, Japan and Taiwan.

Published in:

Journal of the Academy of Marketing Science
Journal of International Business Studies
International Journal of Research in Marketing
Journal of Business Venturing
Journal of Product Innovation Management
British Journal of Management
Journal of Business Ethics
International Marketing Review
Journal of International Marketing
Industrial Marketing Management
European Journal of Marketing
International Business Review
International Small Business Journal
Journal of Business Research
Journal of Personal Selling & Sales Management
Journal of Marketing Management
Service Industries Journal
Managing Service Quality
AMS Review
Journal of Strategic Marketing
Measurement: Interdisciplinary Research and Perspectives
And others.

 

Research

International marketing strategy

- International / export market orientation
- Exporting
- Market entry
- International market operation mode
- Internationalization
- International / export marketing strategy

Consumers through an international lens

- Ethnocentrism
- Nationalism
- Cosmopolitanism
- Identity
- Consumer culture
- Political psychology and consumption
- Morals
- Ethics
- Brand image
- Measuring consumers and marketing metrics

Global entrepreneurship

- Product innovation 
- Product adaptation
- Marketing adaptation
- New product strategy and success
- Entrepreneurial orientation
- Entrepreneurial architectures
- Value creation
- Business performance

Salespeople and sales management

- Salesperson performance
- Sales team performance
- Sales manager – salesperson interactions
- Ethics in sales
- Self-efficacy in sales
- New product selling
- Strategic flexibility in sales

Philosophy of science in marketing research

- Ontological issues and marketing theories
- Substance and properties.
- Realism (entity realism, structural realism, theory realism)
- Realist variable framework
- Constructivism and conceptual variables (formatives, aggregates, composites, composite methodologies, PLS)
- Higher-order variables

 

Publications

Journal Articles

  1. Cadogan, John W. and Antonis C. Simintiras (1994), “An Experimental Analysis of the Impact of a Behaviour Modification Programme on Salespersons' Effort and Performance Behaviours”,
    Journal of Marketing Management, Vol. 10, No. 7 (October), pp. 605-619. ISSN: 0267257X
    https://doi.org/10.1080/0267257X.1994.9964308
  2. Simintiras, Antonis C., Geoffrey A. Lancaster and John W. Cadogan (1994), “Perceptions and Attitudes of Salespeople Towards the Overall Sales Job and the Work Itself: Some Preliminary Findings”,
    Journal of Managerial Psychology, Vol. 9, No. 7, pp. 2-10. ISSN: 02683946
    https://doi.org/10.1108/02683949410075822
  3. Cadogan, John W. and Adamantios Diamantopoulos (1995), “Narver & Slater, Kohli & Jaworski and the Market Orientation Construct: Integration and Internationalization”,
    Journal of Strategic Marketing, Vol. 3, No. 1, pp. 41-60. ISSN: 0965254X
    https://doi.org/10.1080/09652549500000003
  4. Cadogan, John W. and Antonis C. Simintiras (1996) “Behaviourism in the Study of Salesperson-Customer Interactions”,
    Management Decision, Vol. 34, No. 6, pp. 57-64. ISSN: 00251747~
    https://doi.org/10.1108/00251749610121470
  5. Diamantopoulos, Adamantios and John W. Cadogan (1996) “Internationalizing the Market Orientation Construct: An In-Depth Interview Approach”,
    Journal of Strategic Marketing, Vol. 4, No. 1, pp. 23-52. ISSN 0965254X
    https://doi.org/10.1080/09652549600000002
  6. Simintiras, Antonis C., John W. Cadogan and Geoffrey A. Lancaster (1996) “Salesforce Behavior: In Search of Motivational Determinants”,
    Industrial Marketing Management, Vol. 25, No. 5, pp. 421-437. ISSN: 00198501
    https://doi.org/10.1016/0019-8501(96)00042-9
  7. Cadogan, John W., Adamantios Diamantopoulos and Charles Pahud de Mortanges (1999) “A Measure of Export Market Orientation: Scale Development and Cross-Cultural Validation”,
    Journal of International Business Studies, Vol. 30, No. 4, pp. 689-707. ISSN: 00472506
    https://doi.org/10.1057/palgrave.jibs.8490834
  8. Sundqvist, Sanna, Kaisu Puumalainen, Risto T. Salminen and John W. Cadogan (2000) “The Interaction Between Market Orientation, Industry Environment, and Business Success: Evidence from an Exporting Context”,
    Australasian Marketing Journal, Vol. 8, No. 1, pp. 55-69. ISSN:14413582
    https://doi.org/10.1016/S1441-3582(00)70185-6
  9. Foster, Brian D. and John W. Cadogan (2000) “Relationship Selling and Customer Loyalty: An Empirical Investigation”,
    Marketing Intelligence & Planning, Vol. 18, No. 4, pp. 185-199. ISSN: 02634503
    https://doi.org/10.1108/02634500010333316
  10. Morris, Bennet G.A. and John W. Cadogan (2001) “Partner Symmetries, Partner Conflict and the Quality of Joint Venture Marketing Strategy: An Empirical Investigation”,
    Journal of Marketing Management, Vol. 17, No. 1-2, pp. 223-256. ISSN: 0267257X
    https://doi.org/10.1362/0267257012571474
  11. Hooley, Graham, Gordon Greenley, John Fahy and John Cadogan (2001) “Market-Focused Resources, Competitive Positioning and Firm Performance”,
    Journal of Marketing Management, Vol. 17, No. 5-6, pp. 503-520. ISSN: 0267257X
    https://doi.org/10.1362/026725701323366908
  12. Cadogan, John W., Nicola Paul, Risto T. Salminen, Kaisu Puumalainen and Sanna Sundqvist (2001) “Key Antecedents to Export Market-Oriented Behaviors: A Cross-National Empirical Examination”,
    International Journal of Research in Marketing, Vol. 18, No. 3, pp. 261-282. ISSN: 01678116
    https://doi.org/10.1016/S0167-8116(01)00038-6
  13. Imrie, Brian C., John W. Cadogan and Rod McNaughton (2002), “The Service Quality Construct on a Global Stage”,
    Managing Service Quality, Vol. 12, No. 1, pp. 10-18. ISSN: 09604529
    https://doi.org/10.1108/09604520210415353
  14. Cadogan, John W., Sanna Sundqvist, Risto T. Salminen and Kaisu Puumalainen (2002), “Market-Oriented Behavior: Comparing Service with Product Exporters”,
    European Journal of Marketing, Vol. 36, No. 9/10, pp. 1076-1102. ISSN: 03090566
    https://doi.org/10.1108/03090560210437343
  15. Cadogan, John W., Adamantios Diamantopoulos and Judy A. Siguaw (2002), “Export Market-Oriented Activities: Their Antecedents and Performance Consequences”,
    Journal of International Business Studies, Vol. 33, No. 3, pp. 615-626. ISSN: 00472506
    https://doi.org/10.1057/palgrave.jibs.8491036
  16. Cadogan, John W., Charles C. Cui, and Erick Kwok Yeung Li (2003), “Export Market-Oriented Behavior and Export Performance: The Moderating Roles of Competitive Intensity and Technological Turbulence”,
    International Marketing Review, Vol. 20, No. 5, pp. 493-513. ISSN: 02651335
    https://doi.org/10.1108/02651330310498753
  17. Kuivalainen, Olli, Sanna Sundqvist, Kaisu Puumalainen and John W. Cadogan (2004), “The Effect of Environmental Turbulence and Leader Characteristics on International Performance: Are Knowledge-Based Firms Different?”
    Canadian Journal of Administrative Sciences, Vol. 21, No. 1, pp. 35-50. ISSN: 0825-0383
    https://doi.org/10.1111/j.1936-4490.2004.tb00321.x
  18. Souchon, Anne L., John W. Cadogan, David B. Procter and Belinda Dewsnap (2004), “Marketing Information Use and Organizational Performance: The Mediating Role of Responsiveness”,
    Journal of Strategic Marketing, Vol. 12, No. 4, pp. 231-242. ISSN:     0965254X
    https://doi.org/10.1080/0965254042000308057
  19. Cadogan, John W. and Charles C. Cui (2004), “Chinese Export Agents’ Adoption of Export Market-Oriented Behaviours: Measurement and Performance Relationship”,
    Journal of Asia Pacific Marketing, Vol. 3, No. 2/3, pp. 21-37. ISSN: 1475-7699
    (merged with Asia Pacific Journal of Marketing and Logistics in 2006)
  20. Hooley, Graham, Gordon Greenley, John W. Cadogan and John Fahy (2005), “The Performance Impact of Marketing Resources”,
    Journal of Business Research, Vol. 58, No. 1, pp. 18-27. ISSN: 01482963
    https://doi.org/10.1016/S0148-2963(03)00109-7
  21. Cadogan, John W., Sanna Sundqvist, Risto T. Salminen and Kaisu Puumalainen (2005), “Export Marketing, Interfunctional Interactions, and Export Performance”,
    Journal of the Academy of Marketing Science, Vol. 33, No. 1, pp. 520-535. ISSN: 00920703
    https://doi.org/10.1177/0092070305276148
  22. Fahy, John, Graham Hooley,Gordon Greenley and John Cadogan (2006), “What Is a Marketing Resource? A Response to Gibbert, Golfetto and Zerbini”,
    Journal of Business Research, Vol. 59, No. 1, pp. 152-154.     ISSN: 01482963
    https://doi.org/10.1016/j.jbusres.2005.03.002
  23. Cadogan, John W., Charles C. Cui, Robert E. Morgan and Vicky M. Story (2006), “Factors Facilitating and Impeding the Development of Export Market-Oriented Behavior: A Study of Hong Kong Manufacturing Exporters”,
    Industrial Marketing Management, Vol. 35, No. 5, pp. 634-647.     ISSN: 00198501
    https://doi.org/10.1016/j.indmarman.2005.06.014
  24. Hart, Cathy, Andrew M. Farrell, Grazyna Stachow, Gary Reed and John W. Cadogan (2007), “Enjoyment of the Shopping Experience: Impact on Customers’ Repatronage Intentions and Gender Influence”,
    Service Industries Journal, Vol. 27, No. 5 (July), 583-604.     ISSN: 0264-2069
    https://doi.org/10.1080/02642060701411757
  25. Simpson, Penny M., Judy A. Siguaw and John W. Cadogan (2008), “Understanding the Consumer Propensity to Observe: An Examination of Antecedents”,
    European Journal of Marketing, Vol. 42, No. 1/2, pp. 196-221.     ISSN: 03090566
    https://doi.org/10.1108/03090560810840970
  26. Cadogan, John W., Anne L. Souchon and David B. Procter (2008), “The Quality of Market-Oriented Behaviors: Formative Index Construction”,
    Journal of Business Research, Vol. 61, No. 12, pp. 1263-1277. ISSN: 01482963
    https://doi.org/10.1016/j.jbusres.2008.01.014
  27. Diamantopoulos, Adamantios, Judy A. Siguaw and John W. Cadogan (2008), “Measuring Abstract Constructs in Management and Organizational Research: The Case of Export Coordination”
    British Journal of Management, Vol. 19, No. 4, pp. 389-395.     ISSN: 10453172
    https://doi.org/10.1111/j.1467-8551.2008.00619.x
  28. Lee, Nick and John W. Cadogan (2009), “Sales Force Social Exchange in Problem Resolution Situations”,
    Industrial Marketing Management, Vol. 38, No. 3, pp. 355-372.     ISSN: 00198501
    https://doi.org/10.1016/j.indmarman.2008.02.002
  29. Cadogan, John W., Nick Lee, Anssi Tarkiainen and Sanna Sundqvist (2009), “Sales Manager and Sales Team Determinants of Salesperson Ethical Behaviour”,
    European Journal of Marketing, Vol. 43, No. 7/8, pp. 907-937.     ISSN: 03090566
    https://doi.org/10.1108/03090560910961452
  30. Cadogan, John W., Olli Kuivalainen and Sanna Sundqvist (2009), “Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects Under Differing Degrees of Market Dynamism and Internationalization”,
    Journal of International Marketing, Vol. 17, No. 4, pp. 71-89. ISSN: 1069-031X
    https://doi.org/10.1509/jimk.17.4.71
  31. Rosier, Eleri R., Robert E. Morgan and John W. Cadogan (2010), “Marketing Strategy and the Efficacy of Procedural Justice: The Mid-level Marketing Manager in Industrial Service Firms”,
    Industrial Marketing Management, Vol. 39, No. 3, pp. 450-459. ISSN: 00198501
    https://doi.org/10.1016/j.indmarman.2008.10.002
  32. Cadogan, John W. (2010), “Comparative, Cross-Cultural and Cross-National Research: A Comment on Good and Bad Practice”,
    International Marketing Review, Vol. 27, No. 6, pp. 601-605.     ISSN: 02651335
    https://doi.org/10.1108/02651331011088245
  33. Oliveira, João S., John W. Cadogan and Anne Souchon (2012), “Level of Analysis in Export Performance Research”,
    International Marketing Review, Vol. 29, No. 1, pp. 114-127.     ISSN: 02651335
    https://doi.org/10.1108/02651331211201561
  34. Sundqvist, Sanna, Kalevi Kyläheiko, Olli Kuivalainen, John W. Cadogan (2012), “Kirznerian and Schumpeterian Entrepreneurial-Oriented Behavior in Turbulent Export Markets”,
    International Marketing Review, Vol 29, No. 2, pp. 203-219.     ISSN: 02651335
    https://doi.org/10.1108/02651331211216989
  35. Boso, Nathaniel, John W. Cadogan and Vicky M. Story (2012), “Complementary Effect of Entrepreneurial and Market Orientations on Export New Product Performance Under Differing Levels of Competitive Intensity and Financial Capital”,
    International Business Review, Vol. 21, No. 4, pp. 667-681. ISSN: 09695931
    https://doi.org/10.1016/j.ibusrev.2011.07.009
  36. Cadogan, John W. (2012), “International Marketing, Strategic Orientations and Business Success: Reflections on the Road Ahead”,
    International Marketing Review, Vol. 29, No. 4, pp. 340-348. ISSN: 02651335
    https://doi.org/10.1108/02651331211242656
  37. Cadogan, John W., Sanna Sundqvist, Kaisu Puumalainen and Risto T. Salminen (2012), “Strategic Flexibilities and Export Performance: The Moderating Roles of Export Market-Oriented Behavior and the Export Environment”,
    European Journal of Marketing, Vol. 46, No. 10, pp. 1418-1452.     ISSN: 03090566
    https://doi.org/10.1108/03090561211248107
  38. Boso, Nathaniel, John W. Cadogan and Vicky M. Story (2013), “Market Orientation and Entrepreneurial Orientation as Drivers of Product Innovation Success: A Study of Exporters from a Developing Economy”,
    International Small Business Journal, Vol. 31, No. 1, pp. 57-81. ISSN: 0266-2426
    https://doi.org/10.1177%2F0266242611400469
  39. Cadogan, John W. and Nick Lee (2013), “Improper Use of Endogenous Formative Variables”,
    Journal of Business Research, Vol. 66, No. 2, pp. 233-241. ISSN: 01482963
    https://doi.org/10.1016/j.jbusres.2012.08.006
  40. Lee, Nick and John W. Cadogan (2013), “Problems with Formative and Higher-Order Reflective Variables”,
    Journal of Business Research, Vol. 66, No. 2, pp. 242-247.     ISSN: 01482963
    https://doi.org/10.1016/j.jbusres.2012.08.004
  41. Lee, Nick, John W. Cadogan and Laura Chamberlain (2013), “The MIMIC Model and Formative Variables: Problems and Solutions”,
    AMS Review, Vol. 3, No. 1, pp. 3-17. ISSN: 1869-814X
    https://doi.org/10.1007/s13162-013-0033-1
  42. Cadogan, John W., Nick Lee and Laura Chamberlain (2013), “Formative Variables are Unreal Variables: Why the Formative MIMIC Model is Invalid”,
    AMS Review, Vol. 3, No. 1, pp. 38-49. ISSN: 1869-814X
  43. Boso, Nathaniel, John W. Cadogan and Vicky M. Story (2013), “Entrepreneurial Orientation, Market Orientation, Network Ties, and Performance: Study of Entrepreneurial Firms in a Developing Economy”,
    Journal of Business Venturing, Vol. 28, No. 6, pp. 708-727. ISSN: 0883-9026
    https://doi.org/10.1016/j.jbusvent.2013.04.001
  44. Hart, Cathy, Grazyna Stachow and John W. Cadogan (2013), “Conceptualizing Town Centre Image and the Customer Experience”,
    Journal of Marketing Management, Vol. 29, No. 15-16, pp. 1753-1781. ISSN: 0267257X
    https://doi.org/10.1080/0267257X.2013.800900
  45. Boso, Nathaniel, Vicky M. Story, John W. Cadogan, Milena Micevski and Selma Kadić-Maglajlić (2013), “Firm Innovativeness and Export Performance: Environmental, Networking and Structural Contingencies”,
    Journal of International Marketing, Vol. 21, No. 4, pp. 62-87. ISSN: 1069-031X
    https://doi.org/10.1509/jim.13.0052
  46. Lings, Ian, Geoffrey Durden, Nick Lee and John W. Cadogan (2014), “Socio-Emotional and Operational Demands on Front Line Service Employees: Implications for Burnout”,
    Journal of Business Research, Vol. 67, No. 10, pp. 2132-2138.
    https://doi.org/10.1016/j.jbusres.2014.04.022
  47. Lee, Nick, John W. Cadogan and Laura Chamberlain (2014), “Material and Efficient Cause Interpretations of the Formative Model: Resolving Misunderstandings and Clarifying Conceptual Language”,
    AMS Review, Vol. 4, No. 1-2, pp. 32-43.
    https://doi.org/10.1007/s13162-013-0058-5
  48. Story, Vicky M., Nathaniel Boso and John W. Cadogan (2015), “The Form of Relationship between Firm-level Product Innovativeness and New Product Performance in Developed and Emerging Markets”,
    Journal of Product Innovation Management, Vol. 32, No. 1, pp. 45-64.
    https://doi.org/10.1111/jpim.12180
  49. Christodoulides, George, Cleopatra Veloutsou and John W. Cadogan (2015) “Consumer-Based Brand Equity Measurement:Lessons Learned from an International Study”,
    International Marketing Review Vol. 32, No. 3/4, pp. 307-328.
    https://doi.org/10.1108/IMR-10-2013-0242
  50. Michaelidou, Nina, Milena Micevski and John W. Cadogan (2015), “An Evaluation of Nonprofit Brand Image: Towards a Better Conceptualization and Measurement”,
    Journal of Business Research Vol. 68, No. 8, pp. 1657-1666.
    https://doi.org/10.1016/j.jbusres.2015.03.024
  51. Boso, Nathaniel, Pejvak Oghazi, John W. Cadogan and Vicky M. Story (2016), “Entrepreneurial and Market-Oriented Activities, Financial Capital, Environment Turbulence, and Export Performance in an Emerging Economy”,
    Journal of Small Business Strategy, Vol. 26, No. 1, pp. 1-24.
    https://libjournals.mtsu.edu/index.php/jsbs/article/view/575
  52. Sintonen, Sanna, Anssi Tarkiainen, John Cadogan, Olli Kuivalainen, Nick Lee and Sanna Sundqvist (2016), “Cross-country Cross-survey Design in International Marketing Research: The Role of Input Data in Multiple Imputation”,
    International Marketing Review, Vol. 33, No. 3, 376-404.
    https://doi.org/10.1108/IMR-11-2014-0348
  53. Cadogan, John, Nathaniel Boso, Vicky M. Story and Ogechi Adeola (2016), “Export Strategic Orientation–Performance Relationship: Examination of its Enabling and Disenabling Boundary Conditions”,
    Journal of Business Research,     Vol. 69, No. 11, pp. 5046-52.
    https://doi.org/10.1016/j.jbusres.2016.04.078
  54. Boso, Nathaniel., Vicky M. Story, John W. Cadogan, Jonathan Annan, Selma Kadić-Maglajlić, and Milena Micevski (2016), “Enhancing Sales Benefits of Radical Product Innovation Capability in Internationalizing Small and Medium-Sized Firms: A Multi-Country Empirical Examination”,
    Journal of Business Research, Vol. 69, No. 11, pp.5040-45.
    https://doi.org/10.1016/j.jbusres.2016.04.077
  55. Lee, Nick and John W. Cadogan (2016), “Welcome to the Desert of the Real: Reality, Realism, Measurement, and C-OAR-SE”,
    European Journal of Marketing,     Vol. 50, No. 11, pp. 1959-68.
    https://doi.org/10.1108/EJM-10-2016-0549
  56. Cadogan, John W. and Nick Lee (2016), “Distinguishing Valid from Invalid Causal Indicator Models”,
    Measurement: Interdisciplinary Research & Perspectives, Vol. 14, No. 4, pp. 162-166.
    https://doi.org/10.1080/15366367.2016.1264235
  57. Gnizy, Itzhak, John W. Cadogan, João S. Oliveira and Asmat Nizam (2017), “The Empirical Link between Export Dispersion and Export Performance: A Contingency-based Approach”,
    International Business Review Vol. 26, No. 2, pp. 239-249.
    https://doi.org/10.1016/j.ibusrev.2016.07.002
  58. Schons, Laura Marie, John W. Cadogan and Roumpini Tsakona (2017), “Donate at Home or Abroad? An Empirical Investigation of Consumer Responses to Brands' Varying Geographic Allocations of Donation Budgets”,
    Journal of Business Ethics Vol. 144, No. 3, pp. 559-576.
    https://doi.org/10.1007/s10551-015-2832-9
  59. Micevski, Milena, Selma Kadic-Maglajlic, Sourindra Banerjee, John Cadogan and Nick Lee (2017), “Is it Better to be Both Nice and Nasty? Investigating the Co-Occurrence of Sales Manager Aggressiveness and Caring”,
    Journal of Business Research Vol. 80, November, pp. 266-276.
    https://doi.org/10.1016/j.jbusres.2017.05.018
  60. Oliveira, João S. and John W. Cadogan (2018), “A Multilevel Perspective to the Study of Export Venture Performance”,
    International Marketing Review Vol. 35, No. 1, pp. 186-199.
    https://doi.org/10.1108/IMR-12-2016-0213
  61. Oliveira, João S., Nahid Yazdani, John W. Cadogan, Ian R. Hodgkinson, Eleni Tsougkou, Ruey-Jer ‘Bryan’ Jean, Vicky M. Story, and Nathaniel Boso (2018), “The Empirical Link Between Export Entry Mode Diversity and Export Performance: A Contingency- and Institutional-Based Examination”,
    Journal of Business Research Vol. 88, July, pp. 505-512. https://doi.org/10.1016/j.jbusres.2017.12.001
  62. Bartsch, Fabian, Mark Cleveland, Eunju Ko and John W. Cadogan (2019), “Facts, Fantasies, Foundations, Formations, Fights, and Fallouts of Global Consumer Culture: An Introduction to the Special Issue”,
    International Marketing Review Vol 36, No. 4, pp. 514-523.
    https://doi.org/10.1108/IMR-02-2019-0057
  63. Micevski, Milena, Belinda Dewsnap, John W. Cadogan, Selma Kadić-Maglajlić, and Nathanial Boso (2019), “Sales Intra-functional Flexibility: Its Relationship to Performance and Moderating Effects on Role Stressors”,
    Journal of Business Research,     Vol 104, November, pp. 552-562. https://doi.org/10.1016/j.jbusres.2018.12.021
  64. Childs, Dayle R.N., Nick Lee, Belinda Dewsnap and John W. Cadogan (2019), “Within-Person Research as a Boundary to our Current Understanding of Selling and Sales Management”,
    Journal of Personal Selling & Sales Management, Vol 39, No. 4, pp. 386-399. https://doi.org/10.1080/08853134.2019.1620612
    Honorary Mention: James M. Comer Award for the Best Contribution to Selling and Sales Management Theory.
  65. Kim, Daekwan, KyuYeong Choi, Ruey Jer Bryan Jean, John W. Cadogan (2020), “Ethno-National Ties and International Business Opportunity Exploitation: The Role of Environmental Factors”,
    International Business Review, Vol 29, No. 4, pp. 101526. https://doi.org/10.1016/j.ibusrev.2018.08.001
  66. Micevski, Milena, Belinda Dewsnap, John W. Cadogan and Selma Kadic-Maglajlic(2020), “Flexibility in Marketing & Sales Interfacing Processes”,
    Industrial Marketing Management, Vol. 91, November , pp. 285-300. https://doi.org/10.1016/j.indmarman.2020.09.005
  67. Christofi, Michael, Vrontis, Demitris and Cadogan, John W. (2021), “Micro-foundational Ambidexterity and Multinational Enterprises: a Systematic Review and a Conceptual Framework”,
    International Business Review Vol. 30, No. 1, pp. 101625. https://doi.org/10.1016/j.ibusrev.2019.101625
  68. Michaelidou, Nina, Milena Micevski and John W. Cadogan (2021), “Users’ Ethical Perceptions of Social Media Research: Conceptualisation and Measurement”,
    Journal of Business Research, Vol. 124, January, pp. 684-694. https://doi.org/10.1016/j.jbusres.2020.03.005
  69. Walheiser, Dennis, Christian Schwens, Philip J. Steinberg and John W. Cadogan (2021), “Greasing the Wheels or Blocking the Path? Organizational Structure, Product Innovativeness, and New Product Success”,
    Journal of Business Research, Vol. 126, March, pp. 489-503. https://doi.org/10.1016/j.jbusres.2020.12.021
  70. Cadogan, John W. and Nick Lee, (2023), “A Miracle of Measurement or Accidental Constructivism? How PLS Subverts the Realist Search for Truth”,
    European Journal of Marketing, Vol. 57, No. 6, pp. 1703-1724.
    https://doi.org/10.1108/EJM-08-2020-0637
  71. Cadogan, John W. and Nick Lee, (2023), “Scientific Realism, the Necessity of Causal Contact in Measurement, and Emergent Variables”,
    European Journal of Marketing, Vol. 57, No. 6, pp. 1758-1779.
    https://doi.org/10.1108/EJM-06-2021-0454
  72. Miocevic, Dario, Itzhak Gnizy and John W. Cadogan (2023), “When Does Export Customer Responsiveness Strategy Contribute to Export Market Competitive Advantage?”,
    International Marketing Review, Vol. 40, No. 3, pp. 497-527.
    https://doi.org/10.1108/IMR-02-2022-0043
  73. Oliveira, João S.,  John W. Cadogan, Itzhak Gnizy and Asmat Nizam (2023), “How Many Eggs in How Many Baskets? National Versus Regional Dispersion Strategies and Export Success”, Journal of Strategic Marketing, Ahead of print.
    https://doi.org/10.1080/0965254X.2023.2182448
  74. Childs, Dayle, Nick Lee, John W. Cadogan and Belinda Dewsnap (2023), “How Within-person Research Can Extend Marketing Knowledge”,
    Journal of the Academy of Marketing Science, Ahead of print
    https://doi.org/10.1007/s11747-023-00978-8
  75. Zhu, Dandan, Nina Michaelidou, Belinda Dewsnap, John W. Cadogan and Michael Christofi (2023), “Identity Expressiveness in Marketing: Review and Future Research Agenda”,
    European Journal of Marketing, Ahead-of-print
    https://doi.org/10.1108/EJM-08-2021-0581

Supervision

I am always keen to locate exceptional candidates wishing to pursue doctoral studies in my areas of research interest (see the research tab for an overview ). I am happy to be contacted directly regarding potential PhD ideas: send your CV and a preliminary research proposal by email.

My previous successful PhD supervisions include (2003-2022):

Nick Lee (2003): “Sales Manager Problem Resolution Styles: Measure Development and an Examination of Their Salesperson-Related Consequences”.

Abdul Talib Asmat Nizam (2005): “Differences in Market-Oriented Behaviour Levels Across Firms’ Domestic and Export Marketing Operations: A Study of Antecedents and Consequences”.

Tiffany Kit Peng Lam (2007): “Antecedents and Consequences of Market Orientation: An Examination in the JV’s Relational Context”.

Gareth Smith (2009): “Political Marketing: Segmentation, Brand and Competitive Strategies in the UK”.

Kemefasue Ifie (2010): “An Investigation of the Antecedents of Service Delivery and Organisational Performance: A Service Culture Perspective”.

Nathaniel Boso (2011): “Export Entrepreneurial-Oriented Behaviour and Export Performance”

Mark J. French (2011): “The Nature of the Relationship Between Market Orientation and Performance”

Milena Micevski (2014): “Marketing and Sales Interface Flexibility: A Social Exchange Theory Perspective”

João Oliveira (2015): “Export Marketing Adaptation and Export Performance”.

Hitesh Kalro (2016): “The Impact of Ambidextrous Market Learning on Product Advantage and Product Performance in High-Tech Firms”.

Roumpini Tsakona (2018): “Corporate Philanthropy and Brand Morality Perceptions”. 

Nahid Yazdani (2018): “Export Mode Portfolio: Transaction Cost Economics and Real Options Perspectives”. 

James Crick (2018): “The Antecedents and Consequences of a Customer Value-Oriented Dominant Logic: A Dynamic Managerial Capabilities Perspective”.

Lenia Tsougkou (2019): “A Multi-Faceted Approach to the Effect of Export Product Adaptation on Customer Value Creation”.

Dayle Childs (2019): “A Within-Person Analysis of Sales Self-Efficacy: Antecedents and Consequences of Self-Efficacy Change”.

Pijak Pakhunwanich (2020): “Dynamic Product Proliferation and Firm Performance”.

Weiyao (May) Hong (2022): “Clarifying the Conceptual Model of Entrepreneurial Orientation: Examining its Dimensional Effects on Firm Performance and the Moderating Role of a Pro-Entrepreneurial Architecture”.

Ruby Appiah-Campbell (2022):  “In-Group Citizens of the World? An Investigation of Ethnocentrism and its Implication on Prosocial Consumer Behaviour”.
 

Teaching

Current teaching:

MN7010 Marketing Management and Practice

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