Dr Abdul Jabbar

Associate Professor Data Strategy and Analytics

Abdul Jabbar

School/Department: Business, School of

Telephone: +44 (0)116 229 7791


Address: TC 0.30, Brookfield House


Abdul is a Software Engineer by trade having studied Internet Application development at the University of Huddersfield. This background experience allowed him to work Content Management Systems (CMS) for the BUBL information service at the University of Strathclyde. This became the benchmark for his work at Huddersfield Business School where he first worked as the Learning Technology Advisor and then Learning Technology Manager with a focus on online pedagogy development and asset creation. Online software development has shaped Abduls teaching philosophy and his research.



Abduls current research are heavily embedded in the area of Digital Transformation. Abdul has worked on a wide range of internally and externally funded projects. His research ranges
from disruptive technologies (Blockchain, Smart contracts, Big Data) to higher educational research (Organisational behaviour, consumerisation and managerialism). His current research focus looks at Smart contracts, AI and the blockchain with a focus on authenticity, sentiment and accuracy on data processes, storage and usage. With a focus on design science as the focus is on looking at how new up coming disruptive elements can impact organisation processes,  strategy, decision making and implementation choices. 

 His main research revolves around the following areas:

- Digital transformation
- Blockchain and Smart Contracts
- AI
- Social Media Sentiment analysis
- Big Data Analytics



Peirui Qiao, Ming Luo, Yizhong Ma & Abdul Jabbar(2023)Optimal warranty option and post-warranty maintenance strategy under a warranty menu: from a consumer perspective,International Journal of Production Research ,DOI: 10.1080/00207543.2023.2197513

Zirar, A.,Jabbar, A.,Njoya, E. andAmoozad Mahdiraji, H. (2024), "Smart contract challenges and drawbacks for SME digital resilience",Journal of Enterprise Information Management,


Jabbar, A., Geebren, A., Hussain, Z., Dani, S., & Ul-Durar, S. (2023). Investigating individual privacy within CBDC: A privacy calculus perspective. Research in International Business and Finance, 64.


Hussain, Z., Jabbar, A., & Kong, K. (2023). Power, dominance and control: implementing a new business intelligence system. Digital Transformation and Society.


Olarewaju, T., Dani, S., & Jabbar, A. (2023). A Comprehensive Model for Developing SME Net Zero Capability Incorporating Grey Literature. Sustainability, 15(5).


Apostolidis, C., Devine, A., & Jabbar, A. (2022). From chalk to clicks – The impact of (rapid) technology adoption on employee emotions in the higher education sector. Technological Forecasting and Social Change, 182.


Devine, A., Jabbar, A., Kimmitt, J. & Apostolidis, C., (2021) Conceptualising a social business blockchain: the coexistence of social and economic logics (Accepted/In press) In: Technological Forecasting and Social Change.

Ahmed Gebreen, Abdul Jabbar & Ming Luo (2021) Examining the role of consumer satisfaction within mobile eco-systems: evidence from mobile banking services, Computer in Human Behaviour, 114: DOI:

Geebren, A. & Jabbar, A., Factors (2021) That Influence Customer Trust and Satisfaction in Mobile Banking: A Problematization Approach (Accepted/In press) In: International Journal of e-Business Research. 17, 3, 5.


Abdul Jabbar & Samir Dani 2 June 2020 Investigating the link between transaction and computational costs in a blockchain environment, International Journal of Production Research, 58:11, 3423-3436, DOI: 10.1080/00207543.2020.1754487

Jabbar, A., Akhtar, P. & Dani, S., 1 Oct 2020, In: Industrial Marketing Management. 12 p. 'Real-time processing within a programmatic marketing environment' -Industrial Marketing Management


Abdul Jabbar, Wilma Teviotdale, Mohammed Mirza & Walter Mswaka (2019) 'Academics perspectives of international students in UK higher education', Journal of Further and Higher Education, DOI: 10.1080/0309877X.2018.1541974

Jabbar, A., Analoui, B. (2019) 'The Impact of Managerialism on Teaching International Students' - Journal of International Business Education


Jabbar, A., Analoui, B., Kong, K. and Mirza, M. (2017) 'Consumerisation in UK Higher Education Business Schools: Higher fees, greater stress and debatable outcomes' Higher Education. ISSN 0018-1560

Jabbar, A. and Mirza, M. (2017) 'Managing diversity: Academic's perspective on culture and teaching'. Race Ethnicity and Education. ISSN: 1361-3324


Jabbar, Abdul and Hardaker, Glenn (2013) 'The role of culturally responsive teaching for supporting ethnic diversity in British University Business Schools'. Teaching in Higher Education. pp. 1-13. ISSN 1356-2517


Digital transformation is a vast area with many areas for supervision potential. If you have an idea in one of the following areas then please do get in touch for a chat:

- Blockchain with the use of Smart Contracts
- Artificial Intelligence
- Sentiment analysis
- Big Data Analytics


I have a strong teaching and learning background with experience in both technical and business concepts. At the University of Huddersfield Abdul was a Senior Lecturer in Digital Transformation with a focus on Data Analytics Data Visualisation Internet of Things Big Data and the Blockchain. As part of this role Abdul also played a key role in the development of the whole analytics provision within 16 months. Abdul worked on and designed the BSc Data Analytics (Course Leader) MSc Business Intelligence and MSc Fintech. Abdul maintains an online Blog which outlines his current research and academic interests this can be found at

Abdul has accumulated over 20 years of academic experience including course design course development assessment moderation and feedback. This experience complements his technical skills where Abdul's background is very much in software design and online development. Abdul is a Senior Fellow of the Higher Education Academy (SFHEA) he is a chartered manager and a qualified assessor for the IDI.

Currently Abdul teaches on the following:

  • Strategic management
  • Marketing Innovation
  • MBA (Decision making)

Press and media

Abdul has a lot of experience writing opinion pieces for industry facing websites, a few examples include the Board Agenda and the future factory:


I am happy to discuss digital transformation issues, especially in the areas of Blockchain, Smart Contracts and AI.


- Recognised expert as a Fintech expert in Vietnam by PTIT
- Guardian award-winning academic for the curriculum prize 2017
- Hosted the Thank you Awards in 2019
- Nominated for the Huddersfield Thank you Awards (2011, 2012, 2013, 2014, 2019)


Gebreen. A, Jabbar. A (2022)AI and Chatbot perceptions ,Academy ofMarketing, University of Huddersfield (2022)

Onwumere. I, Jabbar. A (2022) Marketing in the Metaverse, Academy of Marketing, University of Huddersfield (2022)

Hussain. Z, Jabbar. A (2021) The Missing Jigsaw Piece: Disruptive Smart Contracts in Circular Economy Practice, International Congress of Energy, Economy and Security (ENSCON'21)

Jabbar, A (2021) The Implications of storing data in decentralised solutions, NPH Seminar

Jabbar, A (2021), No Turning back, Implications of digital transformation on Teaching and Learning, Huddersfield Business School Research Conference

Jabbar. A, S. Dani (2019) Computational cost within supply chain transactions, POMS, Brighton, 2019.

S. Dani, A Jabbar and A. Ghadge. (2019), Blockchain and the Digital Supply Chain- A critical review, EurOMA Conference, Helsinki, 2019.

Gebreen, A,. Jabbar, A. (2019) ‘Factors influencing Customer trust in Online Banking. In: Huddersfield Business School Research Conference, 9-11th Jan 2019, The University of Huddersfield, Huddersfield, UK

Jabbar, A., Analoui, B., Mirza, M. and Kong, K. (2017) ‘The rise of the machine: Twilight of the autonomous academic. In: The 24th Nordic Academy of Management Conference, 23 -25 August 2017, Nord University Business School, Bodo, Norway


BA (Hons) - Interactive Multimedia

MSc - Internet Application Development


CMIMGR (Chartered Manager)

Back to top