Breaking down the barriers of art

Starting on the 21 May 2018, In Another Place is a ground-breaking region-wide collaboration of ten venues - including the Attenborough Arts Centre - with one collective aim: showcasing stunning pieces of art to new audiences.

Breaking down the barriers of art, a variety of arts organisations across the East Midlands have commissioned artists to create an original piece of artwork displayed on billboards in diverse locations (art where you wouldn't normally see it), transforming these everyday advertising spaces into a vibrant display across the region. 

From industrial estates and high streets to residential areas and shopping centre car parks, the artists’ billboards are something that thousands of residents across the East Midlands can stumble across at any time.

In Another Place is encouraging members of the public who feel inspired by their local billboard to seek out others across the region and a map will be provided in the project brochure for people to trace their route across the region.

In collaboration with Contemporary Visual Arts Network East Midlands, the following organisations are participating in the project (including location of venue billboards):

  • Attenborough Arts Centre: Leicester Rd/King St, Loughborough
  • Backlit: Nottingham Ice Stadium, Lower Parliament, Nottingham
  • Gunby Hall: Glasshouse Street/Perth Street, Nottingham
  • Leicester Print Workshop: Asda, Leicester Road, Leicester
  • New Art Exchange: Radford Rd, Nottingham
  • NN Contemporary Art: St James Mill Road, Northampton
  • Primary: Ilkeston Road/ Balfour Road, Nottingham
  • QUAD: London Road/Bateman Street, Derby
  • The Collection: North Street/New Street, Gainsborough
  • UK Young Artists: Gregory Boulevard/ Radford Rd, Nottingham

Alongside the billboards, each participating venue will be delivering a range of activities for the In Another Place public programme, including talks, family workshops and exhibitions.

Amartey Golding, who has been commissioned by Attenborough Arts Centre for their billboard, said: “I jumped at the chance to be involved with ‘In Another Place’ because it is so important to let people know that great work is being made and it’s being made for them! I would love it if our billboard made even one person, who wouldn't usually go to an exhibition, come to see the work and feel as though it was a space that they belonged in.”

There will be an In Another Place launch event on Friday 25 May at Attenborough Arts Centre, Leicester, 2-4pm. This will be the first time guests will have the chance to view the visual artwork of the 10 billboards. There will also be an ‘in conversation’ with Amartey Golding, where the audience will be given the opportunity to find out more about the background to his work and his In Another Place billboard.