Entrepreneurship

Module code: MK3003

You will explore the issues of innovation, opportunity recognition, and venture creation in domestic and global contexts.  You will examine the entrepreneurial mindset and its role in economic growth.  The module emphasises creativity and value creation.  Risk-taking and strategic vision are key themes.

The module guides you through the theories and concepts associated with business model development, market validation, financing new ventures, and scaling strategies.  You will analyse entrepreneurial ecosystems and innovation processes.  Lean start-up principles and opportunity evaluation tools are introduced.  Strategic growth pathways are critically assessed.

You will develop entrepreneurial thinking and practical venture planning skills.  You will enhance your ability to identify market gaps and design viable business propositions.  Group activities and applied exercises support experiential learning.  Resilience and adaptability are emphasised throughout.

In the module you will consider the challenges of entrepreneurship in international markets, including cultural diversity and regulatory variation.  Ethical and sustainable innovation are explored.  You will reflect on leadership and personal entrepreneurial capability.  By the end of the module, you will understand how new ventures create economic and social impact.