Research Methods for the Online World

Module code: MS7042

There are many methods you can use to collect qualitative data, and this module will explore how you can do this, as well as how to interpret it. You’ll gain a firm grasp of the methods used for textual analysis, and of the software that uses coding processes to assist with qualitative analysis. You’ll gain experience in using a range of research methods, in many different online contexts.

Online media data contains many clues and cultural indicators, and you’ll get the opportunity to utilise big data to investigate them. A combination of mixed methods, using both qualitative and quantitative approaches, will also be used to demonstrate the basic structure of a network and its measurement in the context of social media data.