Marketing Places: Tourism and Beyond

Module code: MN7014

This module will give you an insight into the application of marketing concepts, plans and principles to cities, regions and nations.

You'll explore the various stakeholders and approaches used within tourism and hospitality marketing, and how to apply and manage the principles of marketing to meet the needs of specific target groups, such as tourists, local inhabitants and businesses. Plus, you'll gain the ability to formulate sustainable and holistic marketing plans, critically assess the changing environments in which cities, regions and countries compete - and the challenges and opportunities this presents - and appreciate how ontological and epistemological commitments inform and influence the production of knowledge in the place marketing area.

You'll get the chance to apply the knowledge gained in this module in several ways. In groups, you'll create and contribute to the marketing strategy for Leicester, which you'll present in video form. You'll also review the videos of your peers. Plus, you'll critically assess a city, region or nation's place marketing project, including how they've applied basic marketing principles and concepts.