Marketing Management and Practice

Module code: MN7010

Marketing is a vital role within successful organisations, ranging from advertising and many other promotional techniques through to strategising and market research. This definitive marketing module considers key concepts of marketing and how these relate to contemporary practice to prepare you for careers in this rapidly changing field. The module covers traditional approaches such as the marketing mix, segmentation, targeting and positioning, as well as contemporary issues including digital marketing and sustainability.

Topics covered

• Marketing management principles
• Marketing mix
• Segmentation, targeting and positioning
• New product development
• Services marketing
• Marketing and sustainability