Big Data and People Analytics

Module code: MN3161

This module is designed to equip you with the knowledge and skills to harness the power of data for business and HRM. Data analytics is becoming increasingly important for business and HRM because it enables informed decision-making by transforming raw data into actionable insights. For businesses, it helps identify trends, optimize operations, and improve customer experiences, leading to increased efficiency and profitability. In HRM, data analytics plays a pivotal role in talent acquisition, employee retention, and performance management. By analyzing workforce data, HR professionals can identify skill gaps, predict turnover, and develop strategies to enhance employee engagement and productivity. Overall, data analytics empowers organizations to make evidence-based decisions that drive growth and competitive advantage.

This module not only provides theoretical understanding of key workplace issues and statistical approaches, but takes an applied learning approach through the use of real-world data. You'll gain hands-on experience using the Statistical Package for Social Sciences (SPSS) software to manage, analyse and visualize data effectively. By the end of the module, you will be proficient in using data to uncover patterns, make evidence-based decisions, and advise on business and HRM strategies.

Following the successful completion of this module you will be able to:

• Manage large datasets
• Perform descriptive analyses for different types of data
• Conduct Chi-square tests to explore associations between variables
• Run T-tests and ANOVA to examine differences on outcomes for different groups
• Conduct multivariate analyses to examine the impact that some factors, e.g. job satisfaction can have on other factors, e.g. job performance, whilst controlling for potential confounders
• Effectively present complex information in an accessible manner