Strategic Brand Management

Module code: MN2107

Branding breathes life into companies and organizations, giving them a distinctive voice and personality. It sets products apart and infuses the purchasing process with emotion. But what goes on behind the scenes? This module unveils the strategies that bring brands such as Nike, Patagonia and Unilever to life and keep them thriving.

As part of this module, we will evaluate the history of branding and its profound influence on consumers, economies, and society. You will learn how to apply cutting-edge brand management concepts and strategies to solve real-world organizational challenges. You will delve into both the theoretical and practical applications of brand management and explore how brand management impacts organizational performance and success. Unlock the secrets of successful brand management and become a master of brand strategy.