Marketing

MSc, 1 year, full-time

This is for you if... you want to gain a thorough understanding of how markets work and enhance your skills to be an effective marketing professional in the local and global contexts.

Course Description

The MSc in Marketing will provide you with the skills to be an effective leader in a dynamic global marketplace, developing your understanding of the theory and practice of marketing.

Businesses today face unprecedented change. Increased competition in both domestic and global markets, together with higher expectations and tougher demands from consumers, require more sophisticated marketing. This degree will provide you with the knowledge and practical understanding of contemporary marketing to allow you to deal with these changes, including digital media, marketing research methods and environmental sustainability.

You will consider marketing across a range of business contexts including consumer, industrial, service, profit and not-for-profit sectors, as well as studying consumers, supply chains, branding and loyalty in local and global contexts. The course will provide a stimulating and intellectually demanding environment, in which you will engage with the academic literature, case studies, business projects and your peers, whilst reflecting on international marketing issues. You will have opportunities to learn about industry practice and emerging trends in sectors such as the creative industries and marketing for tourism and places.

The course will equip you with the ability to critically evaluate and apply new marketing concepts and practices. You will have the opportunity to develop your practical transferable skills including the ability to conduct independent research, problem solving, verbal and written communication, presenting and planning.

Key Facts
Start date
September each year
Department
School of Business
Contact

Postgraduate Admissions Team
+44 (0)116 252 5382
pgadmissions@le.ac.uk

School of Business website

Why Leicester?

We are a member of the Chartered Association of Business Schools, and hold a Small Chartered Award in recognition of our role in helping to kick-start British enterprise.

The research talents at Leicester are far-reaching and this research feeds directly into our teaching, allowing you to learn from those currently involved in cutting-edge research in your area of interest.

Our wide range of option modules provide you with the flexibility to tailor your study around your interests and with the skills and knowledge to move into a variety of careers or postgraduate research.

Course Structure

Core modules

Core modules

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Option modules

Option modules

Choose two option modules from:

  • Business-to-Business Marketing and Supply Chain Management
  • Marketing of Services
  • International Marketing

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Teaching and Assessment

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading. You will be assigned a personal tutor who has a pastoral role and can offer support and advice.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.

Entry Requirements

  • 2:1 degree from a British university or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification
  • Or a demonstration of considerable relevant practical experience and evidence of the ability to cope with the demands of the course
English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

International Qualifications

Find your country in this list to check equivalent qualifications, scholarships and additional requirements.

Countries list

Fees and Funding

Career Opportunities

Our Business, Management and Human Resources courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory, consumer behaviour, market research, branding and communication, which will enhance your professional development and career prospects.

Careers

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.

Course Qualification Duration Start Dates Availability
Marketing MSc 1 year full-time September each year Apply Now
Course
Marketing
Qualification
MSc
Duration
1 year full-time
Start Dates
September each year
Availability

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