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  • Molecules and Materials

    University of Leicester researchers use technology and science to improve manufacturing, revolutionise mining, and support a greener, more efficient future.

  • International Marketing

    Module code: MN7331 How do businesses and organisations market their products, brands and services internationally? In this module, you’ll explore and propose solutions to real-life international marketing problems.

  • Marketing Management

    Module code: MN7404 This module begins by analysing the foundational principles of marketing and appropriately applying these to a broad range of organisational scenarios.

  • Marketing Theory

    Module code: MN3163 The widespread misconception that has been heavily marketed is that marketing is only about sales and advertising. Modern marketing plays a crucial role in shaping and influencing the economy, society, politics, and culture.

  • Marketing Strategy

    Module code: MN2145

  • Marketing Theory

    Module code: MN7282 Module Outline This module introduces the main theoretical assumptions and debates that surround marketing to consider how it has developed and grown into the discipline that we recognise today.

  • Market Research

    Module code: MN7284 Module co-ordinator: Dr Ai-Ling Lai Module Outline This module covers all major techniques used in marketing research and provides examples of research exercises.

  • Marketing of Services

    Module code: MN7525 The service sector today occupies a pre-eminent position in the economies of most western countries. With the production and consumption of services ever increasing, the service sector is more important than it has ever been.

  • Marketing Theory

    Module code: MN7570  Module Outline This module will introduce the main theoretical assumptions and debates that underpin the marketing discipline.

  • Innovation and Marketing

    Module code: MN7426

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