Search
-
Molecules and Materials
https://le.ac.uk/research/molecules
University of Leicester researchers use technology and science to improve manufacturing, revolutionise mining, and support a greener, more efficient future.
-
International Marketing
https://le.ac.uk/modules/2024/mn7331
Module code: MN7331 How do businesses and organisations market their products, brands and services internationally? In this module, you’ll explore and propose solutions to real-life international marketing problems.
-
Marketing Management
https://le.ac.uk/modules/2024/mn7404
Module code: MN7404 This module begins by analysing the foundational principles of marketing and appropriately applying these to a broad range of organisational scenarios.
-
Marketing Theory
https://le.ac.uk/modules/2024/mn3163
Module code: MN3163 The widespread misconception that has been heavily marketed is that marketing is only about sales and advertising. Modern marketing plays a crucial role in shaping and influencing the economy, society, politics, and culture.
-
Marketing Strategy
https://le.ac.uk/modules/2024/mn2145
Module code: MN2145
-
Marketing Theory
https://le.ac.uk/modules/2024/mn7282
Module code: MN7282 Module Outline This module introduces the main theoretical assumptions and debates that surround marketing to consider how it has developed and grown into the discipline that we recognise today.
-
Market Research
https://le.ac.uk/modules/2024/mn7284
Module code: MN7284 Module co-ordinator: Dr Ai-Ling Lai Module Outline This module covers all major techniques used in marketing research and provides examples of research exercises.
-
Marketing of Services
https://le.ac.uk/modules/2024/mn7525
Module code: MN7525 The service sector today occupies a pre-eminent position in the economies of most western countries. With the production and consumption of services ever increasing, the service sector is more important than it has ever been.
-
Marketing Theory
https://le.ac.uk/modules/2024/mn7570
Module code: MN7570 Module Outline This module will introduce the main theoretical assumptions and debates that underpin the marketing discipline.
-
Innovation and Marketing
https://le.ac.uk/modules/2024/mn7426
Module code: MN7426