Dr James M. Crick

I am an Associate Professor at the University of Leicester and an Adjunct Professor at the University of Ottawa. Prior to these roles, I have held faculty positions at different universities in the United Kingdom, Canada, and New Zealand.

Through these positions, I have been actively involved with a range of research, teaching, and administrative duties. For example, while at Loughborough University, I established and led the Wine Business Research Interest Group - which was comprised of 79 academics, practitioners, and PhD students from various countries. This group achieved some research successes.

Since joining the University of Leicester, I sit on the College Research Ethics Committee, together with the School of Marketing and Strategy's Research Committee (alongside various other informal and formal leadership positions).

My research interests are positioned at the marketing/entrepreneurship interface (also known as entrepreneurial marketing). My specific research areas include internationalisation activities, collaborative strategies (e.g., coopetition), strategic orientations, and dynamic and evolving business models.

I have published in various reputable journals, like Industrial Marketing Management, the Journal of Business Research, the International Small Business Journal, the International Marketing Review, Entrepreneurship & Regional Development, the Journal of Rural Studies, the Journal of International Marketing, the International Journal of Entrepreneurial Behavior & Research, the International Business Review, the Journal of Business & Industrial Marketing, the European Business Review, and several more. I have written other research outputs (book chapters and viewpoints, conference papers, magazine articles, and practitioner-oriented reports).

I have generated (and/or have been part of research teams that have secured) a total of over £1.15 million worth of research funding (from various countries). Plus, I am an Associate Editor of the Journal of Strategic Marketing - which I undertake alongside other editorial board duties for Industrial Marketing Management, the International Marketing Review, the International Journal of Entrepreneurial Behavior & Research, the Journal of Family Business Management, the Journal of Vacation Marketing, and the Journal of Research in Marketing and Entrepreneurship (and lots of ad-hoc refereeing).

Through my research, I have academic connections (e.g., co-authors) that are located in various countries, including the United States of America, Canada, the United Kingdom, South Africa, Israel, France, Italy, Ghana, Malaysia, Australia, New Zealand, Germany, and more.

Likewise, I have been invited to deliver research seminars (and editorial presentations) at universities in different parts of the world, like the United Kingdom, the USA, Canada, and New Zealand.

Accepted editorial publications

Crick, J.M., & Crick, D. (2025). A new era of coopetition research. Industrial Marketing Management (forthcoming).

Crick, J.M., & Crick, D. (2025). Designing robust electronic surveys in marketing research. Journal of Strategic Marketing (forthcoming).

Crick, J.M. (2025). An introduction to coopetition research. In J.M. Crick (ed.). De Gruyter Handbook of Coopetition, De Gruyter, Berlin, Germany (forthcoming).

Crick, J.M. (2024). Analyzing survey data in marketing research: A guide for academics and postgraduate students. Journal of Strategic Marketing, 32(2), 203-215.

Crick, J.M., & Jones, R. (2024). A tribute to Dr Todd Morgan’s research on the marketing/entrepreneurship interface. Journal of Research in Marketing and Entrepreneurship, 26(2), 213-227.

Accepted journal articles

Talay, C., AbedRabbo, M., Oliveira, J.S., & Crick, J.M. (2025). Differences in sustainability orientation and asymmetric power in buyer-supplier relationships: Direct and moderated impacts on relationship satisfaction. Journal of Business & Industrial Marketing (forthcoming).

Crick, J.M., Hamzah, M.I., & Crick, D. (2025). Managing an entrepreneurial marketing orientation in turbulent competitive business environments. Journal of Strategic Marketing (forthcoming).

Aliakbari, A., Crick, J.M., Chen, W-F., & Crick, D. (2025). Unpacking the relationship between entrepreneurial marketing activities and small firm performance. International Journal of Entrepreneurial Behavior & Research (forthcoming).

Mahdi, A., Crick, D., Crick, J.M., Lamine, W., & Spence, M. (2025). How a coopetition-oriented mindset and competitive intensity drive coopetition behaviour to support export scale-up activities in a post-crisis environment. International Journal of Entrepreneurship and Small Business (forthcoming).

Crick, J.M., & Crick, D. (2025). Don’t stop believing: The manifestations of coopetition in export markets. International Business Review, 34(3), 102397.

Crick, J.M., Crick, D., & Ferrigno, G. (2025). Coopetition and the marketing/entrepreneurship interface in an international arena. International Journal of Entrepreneurial Behavior & Research, 31(2-3), 414-455.

Crick, J.M., & Crick, D. (2024). Unpacking the relationship between export coopetition activities and export sales performance. International Marketing Review, 41(6), 1358-1387.

Crick, J.M., & Crick, D. (2024). Regional-level coopetition strategies and company performance: Evidence from the Canadian wine industry. Entrepreneurship & Regional Development, 36(7-8), 965-994.

Chaudhry, S., Crick, D., & Crick, J.M. (2024). Technology-oriented, service intensive, transnational entrepreneurs’ international target marketing strategies. Industrial Marketing Management, 120(1), 175-190.

Mahdi, A., Crick, D., Crick, J.M., Lamine, W., & Spence, M. (2024). A study of entrepreneurial marketing activities and firm performance in an immediate post COVID-19 era: The moderating role of coopetition. International Journal of Entrepreneurial Behavior & Research, 30(6), 1527-1552.

Crick, J.M., Friske, W., & Morgan, T.A. (2024). The relationship between coopetition strategies and company performance under different levels of competitive intensity, market dynamism, and technological turbulence. Industrial Marketing Management, 118(1), 56-77.

Mahdi, A., Crick, D., Crick, J.M., Lamine, W., & Spence, M. (2024). Entrepreneurial marketing practices and rural wine producers’ performance: The moderating role of competitive intensity in an immediate post crisis period. Journal of Rural Studies, 108(1), 103277.

Crick, J.M., & Crick, D. (2024). Student entrepreneurs with triple bottom line objectives: Capabilities in creating viable business models. Education and Training, 66(9), 1230-1245.

Cucino, V., Ferrigno, G., Crick, J.M., & Piccaluga, A. (2024). Identifying entrepreneurial opportunities during crises: A qualitative study of Italian firms. Journal of Small Business and Enterprise Development, 31(8), 47-76.

Crick, J.M., Crick, D., & Chaudhry, S. (2023). Governance considerations and non-linear international scale-up behaviour among INVs. International Small Business Journal, 41(6), 647–681.

Crick, J.M., Crick, D., & Chaudhry, S. (2023). Staying alive: Coopetition and competitor-oriented behaviour from a pre- to post-COVID-19 pandemic era. Industrial Marketing Management, 113(1), 58-73.

Karami, M., Crick, D., & Crick, J.M. (2023). Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance. Journal of Strategic Marketing, 31(5), 1107-1131.

Hamzah, M.I., Crick, J.M., Crick, D., Ali, S.A.M., & Yunus, N.M. (2023). The nature of the relationship between an entrepreneurial marketing orientation and small business growth: Evidence from Malaysia. International Journal of Entrepreneurship and Small Business, 50(3), 355-391.

Crick, J.M., Crick, D., & Peixinho, J.M. (2023). Does industry experience positively moderate the quadratic relationship between coopetition and financial performance? Evidence from the New Zealand wine sector. International Journal of Entrepreneurship and Small Business, 49(1), 1-31.

Chaudhry, S., Crick, D., & Crick, J.M. (2023). I’ll be there for you: Coopetition and competitor-oriented activities among South-Asian restaurants in two UK regional clusters. International Journal of Entrepreneurial Behavior & Research, 29(9-10), 1973-2004.

Crick, J.M., & Crick, D. (2023). Revisiting the “concentration vs. spreading debate”: Perceived risk and strategic flexibility in decision-making regarding an unanticipated environmental market disruption. Journal of Strategic Marketing, 31(3), 578-606.

Crick, J.M., & Crick, D. (2023). With a little help from my friends: The interaction between an entrepreneurial orientation, coopetition, and firm performance. International Journal of Entrepreneurial Behavior & Research, 29(4), 965-985.

Crick, J.M., Crick, D., & Chaudhry, S. (2023). Inter-firm collaboration as a performance-enhancing survival strategy within the business models of ethnic minority-owned urban restaurants affected by COVID-19. International Journal of Entrepreneurial Behavior & Research, 29(3), 587-613.

Crick, J.M., Karami, M., & Crick, D. (2022). Is it enough to be market-oriented? How coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance. Industrial Marketing Management, 100(1), 62-75.

Crick, J.M. (2022). Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance? Journal of Strategic Marketing, 30(6), 562-587.

Crick, J.M., & Crick, D. (2022). Coopetition and international entrepreneurship: The influence of a competitor orientation. International Journal of Entrepreneurial Behavior & Research, 28(3), 801-828.

Crick, J.M. (2022). Don’t run before you can walk! The importance of fostering threshold capabilities in securing market-level survival. International Journal of Entrepreneurship and Small Business, 46(3), 416-433.

Crick, J.M., Crick, D., & Chaudhry, S. (2022). The dark-side of coopetition: It’s not what you say, but the way that you do it. Journal of Strategic Marketing, 30(1), 22-44.

Crick, J.M., Karami, M., & Crick, D. (2021). The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance. International Journal of Entrepreneurial Behavior & Research, 27(6), 1423-1447.

Crick, J.M., & Crick, D. (2021). Rising up to the challenge of our rivals: Unpacking the drivers and outcomes of coopetition activities. Industrial Marketing Management, 96(1), 71-85.

Crick, J.M., & Crick, D. (2021). Coopetition and family-owned wine producers. Journal of Business Research, 135(1), 319-336.

Crick, J.M., & Crick, D. (2021). Market-oriented activities and communal wine consumption events: Does coopetition make a difference? Journal of Wine Research, 32(3), 161-187.

Crick, J.M. (2021). The dimensionality of the market orientation construct. Journal of Strategic Marketing, 29(4), 281-300.

Crick, J.M., & Crick, D. (2021). The yin and yang nature of coopetition activities: Non-linear effects and the moderating role of competitive intensity for internationalised firms. International Marketing Review, 38(4), 690-716.

Crick, J.M., & Crick, D. (2021). Teaching marketing to non-marketing majors: Tools to enhance their engagement and academic performance. Education and Training, 63(6), 833-851.

Crick, J.M., & Crick, D. (2021). The dark-side of coopetition: Influences on the paradoxical forces of cooperativeness and competitiveness across product-market strategies. Journal of Business Research, 122(1), 226-240.

Crick, J.M. (2021). Unpacking the relationship between a coopetition-oriented mindset and coopetition-oriented behaviours. Journal of Business & Industrial Marketing, 36(1), 400-410.

Crick, J.M., & Crick, D. (2021). Internationalizing the coopetition construct: Quadratic effects on financial performance under different degrees of export intensity and an export geographical scope. Journal of International Marketing, 29(2), 62-80.

Crick, J.M., & Crick, D. (2021). Coopetition and sales performance: Evidence from non-mainstream sporting clubs. International Journal of Entrepreneurial Behavior & Research, 27(1), 123-147.

Crick, J.M. (2021). Qualitative research in marketing: What can academics do better? Journal of Strategic Marketing, 29(5), 390-429.

Crick, J.M., & Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis. Industrial Marketing Management, 88(1), 206-213.

Sraha, G., Sharma, R.R., Crick, D., & Crick, J.M. (2020). International experience, export commitment, distribution adaptation, and performance: A study of Ghanaian firms in B2B export markets. Journal of Business & Industrial Marketing, 35(11), 1715-1738.

Crick, J.M., Crick, D., & Chaudhry, S. (2020). Entrepreneurial marketing decision-making in rapidly-internationalising and de-internationalising start-up firms. Journal of Business Research, 113(1), 158-167.

Crick, J.M. (2020). The dark-side of coopetition: When collaborating with competitors is harmful for company performance. Journal of Business & Industrial Marketing, 35(2), 318-337.

Crick, J.M., Crick, D., & Tebbett, N. (2020). Competitor orientation and value co-creation in sustaining rural New Zealand wine producers. Journal of Rural Studies, 73(1), 122-134.

Crick, J.M., & Crick, D. (2019). Developing and validating a multi-dimensional measure of coopetition. Journal of Business & Industrial Marketing, 34(4), 665-689.

Crick, J.M. (2019). Incorporating coopetition into the entrepreneurial marketing literature: Directions for future research. Journal of Research in Marketing and Entrepreneurship, 21(1), 19-36.

Crick, J.M. (2019). Moderators affecting the relationship between coopetition and company performance. Journal of Business & Industrial Marketing, 34(2), 518-531.

Crick, J.M. (2018). Teaching marketing to non-marketers: Some experiences from New Zealand and the UK. Education and Training, 60(9), 1070-1083.

Crick, J.M. (2018). Studying coopetition in a wine industry context: Directions for future research. International Journal of Wine Business Research, 30(3), 366-371.

Crick, D., Chaudhry, S., & Crick, J.M. (2018). Risks/rewards and an evolving business model: A case study of a small lifestyle business in the UK tourism sector. Qualitative Market Research: An International Journal, 21(2), 143-165.

Crick, J.M., & Crick, D. (2018). Angel investors’ predictive and control funding criteria: The importance of evolving business models. Journal of Research in Marketing and Entrepreneurship, 20(1), 34-56.

Crick, J.M. (2018). The facets, antecedents, and consequences of coopetition: An entrepreneurial marketing perspective. Qualitative Market Research: An International Journal, 21(2), 253-272.

Crick, D., & Crick, J.M. (2016). The first export order: A marketing innovation revisited. Journal of Strategic Marketing, 24(2), 77-89.

Crick, D., & Crick, J.M. (2016). Coopetition at the sports marketing/entrepreneurship interface: A case study of a Taekwondo organisation. Marketing Intelligence & Planning, 34(2), 169-187.

Crick, D., Chaudhry, S., & Crick, J.M. (2016). Trading in a competitive environment: South-Asian restaurants in the UK. Strategic Change, 25(3), 371-382.

Crick, D., & Crick, J.M. (2016). An appreciative inquiry into the first export order. Qualitative Market Research: An International Journal, 19(1), 84-100.

Crick, J.M., & Crick, D. (2016). Developing entrepreneurial resilience in the UK tourism sector. Strategic Change, 25(3), 315-325.

Crick, D., & Crick, J.M. (2015). Learning and decision making in marketing planning: A study of New Zealand vineyards. Marketing Intelligence & Planning, 33(5), 707-732.

Crick, D., & Crick, J.M. (2014). The internationalization strategies of rapidly-internationalizing high-tech UK SMEs: Planned and unplanned activities. European Business Review, 26(5), 421-448.

Accepted paper development workshop studies

Crick, J.M., Crick, D., Ferrigno, G., Freeman, S., Felzensztein, C., Spielmann, N., Michaelidou, N., Tafel, M.C., Szolnoki, G., Szabo, Z., Stancu, A., Neethling, E., & Tonikidou, A. (2024). Managing the interplay between cooperation and competition in export markets. Paper Development Workshop for the Journal of International Business Studies, Sydney, Australia.

Crick, J.M., & Crick, D. (2022). Overcoming “dark-side” coopetition activities and owner-managers’ product-market strategies. Paper Development Workshop for the Journal of Management, Ottawa, Canada.

Mina, A., Raza-Ullah, T., & Crick, J.M. (2022). Coopetition, slack resources, and firm performance: Evaluating the dark-sides of collaboration among competitors. Paper Development Workshop for the Academy of Management Journal, Rome, Italy.

Crick, J.M., & Crick, D. (2018). Rapidly-internationalizing firms’ evolving strategies and enduring entrepreneurship: The role of investors as stakeholders. Paper Development Workshop for the Journal of International Business Studies, Poznan, Poland.

Accepted book chapters and viewpoints

Crick, J.M., & Crick, D. (2025). Implementing coopetition strategies in turbulent markets. In N. Roijakkers., D. Cobben., Y. Kirkels., & M. Soltanifar (eds.). Encyclopaedia of Cooperative Strategy, Edward Elgar Publishing, Cheltenham, UK (forthcoming).

Chaudhry, S., Crick, J.M., & Crick, D. (2025). Scaling-up and scaling down within rapidly-internationalising start-ups: Founders’ perceptions of the need to transform capabilities and the role of stakeholders. In C. Felzensztein., A. Bagheri., & C. Lechner (eds.). A Research Agenda for Start-Ups’ Scale-Up, Scale-Down, and Re-Scaling Strategies, Edward Elgar Publishing, Cheltenham, UK (forthcoming).

Chaudhry, S., Crick, D., & Crick, J.M.(2025). Coopetition and ethnic minority-owned businesses. In C. Margaca., H. Knorr., & A. Walmsley (eds.). Driving Economic Development: Immigrant Entrepreneurs and the Role of Religion and Ethnicity, Routledge, Abingdon, UK (forthcoming).

Crick, J.M. (2025). Challenges and remedies for exploring coopetition strategies in empirical research. In J.M. Crick (ed.). De Gruyter Handbook of Coopetition, De Gruyter, Berlin, Germany (forthcoming).

Crick, J.M. (2025). How the resource-based view can explain the coopetition. In J.M. Crick (ed.). De Gruyter Handbook of Coopetition, De Gruyter, Berlin, Germany (forthcoming).

Crick, J.M. (2025). Coopetition: Lessons from The Hunger Games stories. In J.M. Crick (ed.). De Gruyter Handbook of Coopetition, De Gruyter, Berlin, Germany (forthcoming).

Crick, J.M. (2025). Inspecting the diminishing-returns effect between coopetition and firm performance. In J.M. Crick (ed.). De Gruyter Handbook of Coopetition, De Gruyter, Berlin, Germany (forthcoming).

Aliakbari, A., Crick, J.M., & Chen, W-F. (2025). Understanding the complexity between coopetition and firm performance. In J.M. Crick (ed.). De Gruyter Handbook of Coopetition, De Gruyter, Berlin, Germany (forthcoming).

Crick, J.M. (2025). Some comments on the COOP scale for measuring the coopetition construct. In J.M. Crick (ed.). De Gruyter Handbook of Coopetition, De Gruyter, Berlin, Germany (forthcoming).

Crick, J.M., & Crick, D. (2024). Coopetition in export markets: Directions for entrepreneurship research. In V. Ratten (ed.). International Encyclopaedia of Business and Management, Elsevier, Amsterdam, Netherlands, 1-3.

Chaudhry, S., Crick, J.M., & Crick, D. (2024). Immigrant student entrepreneurs’ perceptions of capabilities needed to overcome barriers and rapidly pursue foreign market opportunities. In M. Elmi., W. Cukier., Z.H. Chavoushi., & G.Y. Mo (eds.). Immigrant Entrepreneurship: Challenges and Opportunities, Palgrave Macmillan, Cham, Switzerland, 263-288.

Crick, J.M., & Crick, D. (2024). Coopetition strategies and wine tourism offerings. In J. Martinez-Falco., B. Marco-Lajara., E. Sanchez-Garcia., & L.A. Millan-Tudela (eds.). Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour, and New Strategic Tools, Palgrave Macmillan, London, UK, 67-88.

Chaudhry, S., Crick, D., & Crick, J.M. (2024). Highly-digitalized international new ventures’ first export order and ongoing capability development. In W. Lamine., S.L. Jack., A. Fayolle., & D.B. Audretsch (eds.). De Gruyter Handbook of Digital Entrepreneurship: The Transformation of Enterprise, De Gruyter, Berlin, Germany, 249-276.

Crick, J.M., & Crick, D. (2023). International entrepreneurship, inter-firm collaboration, and export capability development. In C. Felzensztein., & S. Fuerst (eds.). A Research Agenda for International Entrepreneurship, Edward Elgar Publishing, Cheltenham, UK, 143-164.

Crick, J.M. (2023). A split Korea and a divided martial art: How politics and tense international relations have impacted Taekwon-Do. In V. Ratten (ed.). Entrepreneurship Research: Developing New and Emerging Patterns in the Post-COVID-19 Pandemic Era, Springer, Cham, Switzerland, 51-81.

Chaudhry, S., Crick, D., & Crick, J.M. (2023). The perceived “double-disadvantage” of gender and ethnicity: A capabilities perspective of rapidly-internationalising female immigrant entrepreneurs in the UK. In V. Jafari-Sadeghi., & H.A. Mahdiraji (eds.). Decision-Making in International Entrepreneurship: Unveiling Cognitive Implications Towards Entrepreneurial Internationalisation (Entrepreneurial Behaviour Series), Emerald Group Publishing, Bingley, UK, 31-47.

Crick, J.M., & Crick, D. (2023). Coopetition among under-resourced football clubs. In V. Ratten (ed.). Football Entrepreneurship, Routledge, Abingdon, UK, 13-28.

Crick, J.M., & Crick, D. (2022). The multiple layers of coopetition and their link with sales performance: Insights from sporting clubs in New Zealand. In V. Ratten (ed.). Oceania Entrepreneurship, Palgrave Macmillan, London, UK, 71-105.

Sraha, G., Crick, D., Sharma, R.R., & Crick, J.M. (2022). International entrepreneurship and the role of stakeholders: Ghanaian firms’ practices in export markets. In V. Jafari-Sadeghi., & L-P. Dana (eds.). International Entrepreneurship in Emerging Markets: Contexts, Behaviours, and Successful Entry, Routledge, Abingdon, UK, 129-150.

Crick, J.M., & Crick, D. (2021). Coopetition as an entrepreneurial strategy: Focus on the wine sector. In L-P. Dana (ed.). World Encyclopaedia of Entrepreneurship, second edition, Edward Elgar Publishing, Cheltenham, UK, 26-39.

Chaudhry, S., Crick, D., & Crick, J.M. (2019). Trade barriers and assistance requirements for South-Asian transnational entrepreneurs. In M.Y. Haddoud., A.E. Onjewu., & P. Jones (eds.). International Entrepreneurship in Emerging Markets: Nature, Drivers, Barriers, and Determinants, Emerald Group Publishing, Bingley, UK, 115-140.

Crick, J.M. (2019). Sponsorship in ITF Taekwon-Do. In C. Fill., & S. Turnbull. Marketing Communications: Touchpoints, Sharing, and Disruption, eighth edition, Pearson, Harlow, UK, 493-494.

Crick, J.M., & Crick, D. (2018). “Lean start-up” practices: Initial internationalization and evolving business models. In L.C. Leonidou., C.S. Katsikeas., S. Samiee., & B. Aykol (eds.). Advances in Global Marketing: A Research Anthology, Springer, Cham, Switzerland, 37-58.

Accepted conference papers/presentations

Crick, J.M., Crick, D., Ferrigno, G., Freeman, S., Felzensztein, C., Spielmann, N., Michaelidou, N., Tafel, M.C., Szolnoki, G., Szabo, Z., Stancu, A., Neethling, E., & Tonikidou, A. (2024). Managing coopetition strategies in export markets: Evidence from seventeen countries. McGill IE Conference, Lappeenranta, Finland.

Mahdi, A., Crick, D., Crick, J.M., Lamine, W., & Spence, M. (2024). Passive exporters and scale-up activities in an immediate post COVID-19 period: The impact of a coopetition-oriented mindset and coopetition activities. McGill IE Conference, Lappeenranta, Finland.

Crick, J.M., & Crick, D. (2024). Managing coopetition activities in turbulent export markets. Academy of Marketing Conference, Cardiff, UK.

Crick, J.M., Crick, D., Mahdi, A., Spence, M., & Lamine, W. (2023). Entrepreneurial marketing activities and firm performance among US wine producers: The moderating role of competitive intensity. ANZAM Conference, Wellington, New Zealand.

Chaudhry, S., Crick, D., & Crick, J.M. (2023). Resilience in overcoming the perceived “double-disadvantage” of gender and ethnicity: Rapidly-internationalising female immigrant entrepreneurs. McGill IE Conference, Kalmar, Sweden.

Mahdi, A., Crick, D., Crick, J.M., Spence, M., & Lamine, W. (2023). Resilience among passive exporters in a post-turbulent COVID-19 pandemic era: A capabilities perspective. McGill IE Conference, Kalmar, Sweden.

Crick, J.M., Crick, D., &Ferrigno, F. (2023). The performance-enhancing nature of the international entrepreneurial marketing practices and coopetition. Academy of Marketing Conference, Birmingham, UK.

Crick, D., & Crick, J.M. (2023). Digital start-ups: Stakeholders’ perceptions of key capabilities to facilitate enduring student entrepreneurship. Conference of Research in Entrepreneurship, Education, and Technology, Ottawa, Canada.

Crick, J.M., & Crick, D. (2022). The role of coopetition in wine producers’ business-to-business strategies targeting Asian markets. Industrial Marketing and Purchasing Group Asia Conference, Okinawa, Japan.

Crick, D., & Crick, J.M. (2022). Revisiting the de- and re-internationalization strategies of start-up firms: A capabilities perspective. McGill IE Conference, Al Ain, UAE.

Crick, J.M., & Crick, D. (2022). Coopetition and company performance: A multi-dimensional perspective. Global Research Conference on Marketing and Entrepreneurship, Whistler, Canada.

Crick, J.M., & Crick, D. (2022). An empirical assessment of the COOP scale: Evidence from the Canadian wine industry. Academy of Wine Business Research Conference, Dijon, France (held online).

Crick, J.M., & Crick, D. (2022). The influence of a competitor orientation on international entrepreneurs’ coopetition activities. ANZIBA Conference, Wellington, New Zealand (held online).

Crick, J.M., & Crick, D. (2021). Coopetition as an entrepreneurial marketing strategy during the COVID-19 pandemic: Evidence from the US wine industry. Pandemic Shock Consequences Conference, Poznan, Poland (held online).

Crick, J.M., & Crick, D. (2021). Re-internationalizing decision-making: International new ventures with highly-digitalized business models. International Conference on Digital, Innovation, Entrepreneurship, and Financing, Lyon, France (held online).

Crick, J.M., & Crick, D. (2020). Revisiting the “concentration vs. spreading debate” following an unanticipated environmental market disruption: Risks/rewards and strategic flexibility in decision-making regarding business models. International Conference on Marketing, Strategy, and Policy Research, Newcastle upon Tyne, UK (held online).

Crick, J.M., & Crick, D. (2020). Inter-firm collaboration as a performance-enhancing survival strategy within the business models of urban restaurants affected by COVID-19. International Conference on Marketing, Strategy, and Policy Research, Newcastle upon Tyne, UK (held online).

Crick, J.M., & Crick, D. (2019). Coopetition and performance in B2B marketing. ANZMAC Conference, Wellington, New Zealand.

Crick, J.M., & Crick, D. (2019). Industry experience and the non-linear coopetition performance-enhancing relationship: Differences across product-market strategies. McGill IE Conference, Odense, Denmark.

Crick, D., & Crick, J.M. (2019). The re-internationalization decision in international new ventures. McGill IE Conference, Odense, Denmark.

Crick, J.M., & Crick, D. (2019). How does industry experience affect the relationship between coopetition and company performance? An entrepreneurial marketing perspective. Academy of Marketing Conference, London, UK.

Crick, D., & Crick, J.M. (2019). Entrepreneurial marketing practices in re-internationalising firms. Global Research Symposium on Marketing and Entrepreneurship, London, UK.

Crick, J.M., & Crick, D. (2019). Rising up to the challenge of our rivals: Coopetition and market performance in the New Zealand wine industry. Global Research Symposium on Marketing and Entrepreneurship, London, UK.

Crick, J.M., & Crick, D. (2019). Implementing a coopetition-oriented mind-set and its relationship with sales performance among sports clubs. Global Research Symposium on Marketing and Entrepreneurship, London, UK.

Crick, D., & Crick, J.M. (2019). The role of coopetition in brand strategies within rural wine clusters. International Consumer Brand Relationships Conference, Cancun, Mexico.

Crick, J.M., Dewsnap, B., Cadogan, J.W., & Souchon, A.L. (2019). Implementing the marketing concept through customer value-oriented functional resource investments. AMA Winter Academic Conference, Austin, USA.

Crick, J.M., & Crick, D. (2019). Coopetition in small, family-owned, rural New Zealand vineyards and the impact on stakeholders. Academy of Wine Business Research Conference, Stellenbosch, South Africa.

Crick, J.M., & Crick, D. (2018). The relationship between a coopetition-oriented corporate culture and organizational performance: Differences across domestic and international product-markets. McGill IE Conference, Halmstad, Sweden.

Crick, J.M., & Crick, D. (2018). The dark-side of coopetition-oriented business models: Entrepreneurial marketing strategies in the New Zealand wine industry. Global Research Symposium on Marketing and Entrepreneurship, Boston, USA.

Crick, J.M., & Crick, D. (2017). Rapidly-internationalizing lean start-ups and their continuing overseas developmental path: Management teams’ international “mind-set” or “myth”. McGill IE Conference, Galway, Republic of Ireland.

Crick, J.M., Chaudhry, S., & Crick, D. (2017). Trading in a competitive environment: Portfolio entrepreneurship and the business models of South-Asian-owned retailers in the UK. Global Research Symposium on Marketing and Entrepreneurship, San Francisco, USA.

Crick, D., Chaudhry, S., & Crick, J.M. (2017). Marketing planning and an evolving business model: A case study of small lifestyle businesses in the UK tourism sector. Academy of Marketing Conference, Kingston upon Hull, UK.

Crick, J.M., & Crick, D. (2017). An investigation into the decision-making criteria of angel investors. Canadian Council for Small Business & Entrepreneurship, Quebec City, Canada.

Crick, J.M., & Crick, D. (2017). Business models and the first export order in lean start-up UK firms. International Conference on Innovation and Entrepreneurship, Kuala Lumpur, Malaysia.

Bradshaw, R., & Crick, J.M. (2016). Start-ups and the role of the incubation unit. Royal Melbourne Institute of Technology International Conference on Business Innovation, Rajamangala, Thailand.

Crick, J.M., & Crick, D. (2016). Coopetition and business models in the international wine sector. American Society for Competitiveness Conference, Washington D.C., USA.

Crick, J.M., & Crick, D. (2016). Initial internationalisation and business models in UK lean start-ups. Global Entrepreneurship Development Centre Conference, Kingston upon Thames, UK.

Crick, J.M., Crick, D., & Bradshaw, R. (2016). Coopetition in a competitive market: The case of the New Zealand wine industry. British Academy of Management Conference, Newcastle upon Tyne, UK.

Crick, J.M., & Crick, D. (2016). Angel investors’ perspectives on funding digital international entrepreneurial start-ups. McGill IE Conference, Vaasa, Finland.

Crick, J.M., & Crick, D. (2016). Angel investors’ decision-making criteria and evolving business models: Implications for incubator managers and entrepreneurs. Global Research Symposium on Marketing and Entrepreneurship, San Diego, USA.

Kuntonbutr, C., Bradshaw, R., & Crick, J.M. (2016). Knowledge outsourcing: The role of innovation centres. Global Business and Economics Conference, Bangkok, Thailand.

Crick, D., & Crick, J.M. (2015). Lean start-ups’ international entrepreneurial planning and the first export order. McGill IE Conference, London, UK.

Crick, D., & Crick, J.M. (2015). Competition and collaboration in the New Zealand wine sector: Domestic and international entrepreneurship. McGill IE Conference, Al Ain, UAE.

Crick, D., Chaudhry, S., & Crick, J.M. (2014). Perceived difficulties in internationalisation: A study of international and transnational entrepreneurs. McGill IE Conference, Santiago, Chile.

Crick, D., & Crick, J.M. (2012). Re-orientating entrepreneurial strategies in a competitive environment: The case of the New Zealand wine industry. International Council for Small Business Conference, Wellington, New Zealand.

University-level qualification-based research outputs

Crick, J.M. (2018). The Antecedents and Consequences of a Customer Value-Oriented Dominant Logic: A Dynamic Managerial Capabilities Perspective. Unpublished PhD thesis, Loughborough University, UK (passed).

Crick, J.M. (2015). Bridging the Gap Between Threshold and Dynamic Capabilities: A Qualitative Study of the Collaboration Strategies of New Zealand Wineries. Unpublished MBS thesis, Massey University, New Zealand (distinction).

Crick, J.M. (2013). An Investigation into the Politics, Expansion Strategies, and Threats of International Break-Away Taekwon-Do Organisations. Unpublished BCom research project, Victoria University of Wellington, New Zealand (distinction).

Alongside teaching several modules, I have supervised to completion (and examined) projects, dissertations, and theses at a variety of levels (undergraduate, postgraduate, executive education, and doctoral).

I am interested in supervising “high-calibre” students in the broader area of entrepreneurial marketing, including (but not limited to) coopetition strategies and internationalisation activities with different methodological focuses (quantitative and/or qualitative research designs). Please contact me to explore any of these potential topics in more depth.

Since joining the University of Leicester, I have taught undergraduate, postgraduate, and doctoral students on a variety of programmes. Additionally, I deliver classes as part of my Adjunct Professor role at the University of Ottawa. In the past, I have taught various undergraduate, postgraduate, executive education, and doctoral modules. This has involved very small classes (e.g., tutorials and seminars) through to much larger cohorts.

Furthermore, I have been an internal examiner (also known as a moderator) and an external examiner for various universities' undergraduate, postgraduate, and doctoral programmes (in different countries).

As my core research areas surround entrepreneurial marketing (with an international focus), I am happy to be contacted about issues, such as organisations (small and large) collaborating with their competitors, entrepreneurs’ internationalisation strategies, and owner-managers pivoting their business models to respond to changes within their sectors. Indeed, my published work has been disseminated to practitioner-oriented audiences on several occasions (e.g., magazine articles in different countries).

I am a full-member of the Academy of Marketing, the British Academy of Management, and the Academy of Marketing Science (as well as a variety of more specialist academic bodies). Additionally, I regularly attend domestic and international events in the area of entrepreneurial marketing. This extends to me being affiliated with various research centres, academic conferences, and beyond in my field, such as sitting on international boards.

As some examples, I sit on the Global Research Symposium (now Conference) on Marketing and Entrepreneurship Advisory Board and the Leadership Board of the Entrepreneurial Marketing SIG of the American Marketing Association. Likewise, I am the Co-Chair of the Entrepreneurial & Small Business Marketing SIG of the Academy of Marketing.

Some illustrations of my academic awards and prizes (outside of income generation) are:

July 2017 - “Best Doctoral Paper Award” at the Academy of Marketing Conference (hosted by the University of Hull).

September 2017 - "Best Doctoral Paper Award" at the Loughborough Business School Doctoral Conference from the Loughborough Business School (at Loughborough University)

March 2019 - “Dean’s Award for Early Career Researcher of the Year” in the Loughborough Business School (at Loughborough University).

December 2019 - "Best paper in the Business-to-Business Marketing Track" at the Australian and New Zealand Marketing Academy Conference (hosted by Victoria University of Wellington).

December 2020 - "Best paper in the Tourism and Hospitality Marketing Track" at the International Conference on Marketing Strategy and Policy Research (hosted by Newcastle University, but was held online due to the COVID-19 pandemic).

January 2021 - "Outstanding Article Award", namely, the best paper published in Industrial Marketing Management between 2016 and 2020. This article was downloaded 20,706 times in approximately seven months (with thousands more downloads after the award was presented).

May 2023 - "Queen Elizabeth II Graduate Scholarship in Science and Technology" (at the University of Ottawa).