International Marketing

Module code: MN3117

When businesses and organisations market their products and brands internationally, they need to consider a myriad of issues. Different markets are at differing stages of maturity, and strategies that may work in one country or region won't always work in another. This module will introduce you to the principles and issues behind international marketing.

You'll discuss corporate identity, visual identity and the corporate brand in emerging and developed markets across the globe. You'll identify and discuss public relations, corporate lobbying and the role of NGOs in targeting marketing in international contexts. Plus, you'll analyse the role of new media and marketing strategies in international communications.