Producing and Managing Digital Content

Module code: MS7088

In this module you will discuss key theories and concepts in the study of digital media, and the production and management of digital media content, and start to develop skills in media planning and digital marketing strategy.

Looking at social media in particular, you will study how influencers function within digital marketing, and take a theoretical look at social media as an industry, as well as how persuasion and social influence operates online.